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The only remedy is a formal incentive communication strategy. This post will show you how to deconstruct your current sales compensation process to ultimately build a more effective incentive communication strategy. Map out an incentive communication step to align with each step of your sales comp process. Let’s dive in!
Deadlines and DRIs (Directly Responsible Individuals). For example, HubSpot salespeople might primarily sell marketing software to CMOs and sales software to sales directors. Do you have a budget for sales contests and incentives? What is a sales plan template? Revenue targets. Strategies and tactics. Team structure.
Field reps for a B2B software company (a CRM platform, say), might attend trade shows, conferences, and industry events to promote their products and generate new business. Reporting on own sales performance in a CRM or dedicated inside sales software . CRM and sales pipeline software. Negotiating and closing contracts.
Deadlines and Directly Responsible Individuals (DRIs). If applicable, identify who the directly responsible individuals (DRIs) are. Your sales plan template should also include the list of resources, tools, and software your sales team will utilize to achieve your goals. Revenue and/or volume targets. Team structure. Resources
Michael has 15 years of experience running global sales and product teams across multiple software and FinTech companies. But as we all know, as companies grow, as you build new software, plugin third-party software, launch new initiatives, you end up with Frankenstein’s monster of data structures.
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