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The 5 Top Media for Cold Prospecting

Pointclear

Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

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Secrets to Crafting Effective Cold Emails – From Analyzing 20,000 Emails

Tenbound

Secrets to Crafting Effective Cold Emails – From Analyzing 20,000 Emails In today’s digital era, cold emails have become a vital tool for businesses and professionals looking to expand their network, generate leads, and drive sales. Use email validation tools to clean your email list regularly.

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Cold Call vs. Cold Email: Which Tactic Yields Better Results?

Autoklose

Another plus lies in the fact that there are no gatekeepers that will stop them from reaching a decision-maker. The most straightforward answer to this question would be to call when you want to get a direct response right away. Logical-branch scripting Scripts are a non-negotiable tool in every sales rep’s arsenal.

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If You’re Building Your B2B Marketing Strategy, Start Here

Sales Hacker

For me, marketing strategy is the way to go from point A (current situation) to the point B (desired outcomes) by planned beforehand (marketing channels and tools) with affordable resources (marketing budget, team, etc.). Ease of getting past gatekeepers. Marketing channels and tools you’ll use. B2b Marketing Strategy Framework.

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An Open Letter to Social Sellers Everywhere

Tony Hughes

Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. Apps that filter Twitter give you context, then you're being strategic with the tool from firehose to laser. LinkedIn Sales Navigator is like the most advanced cell phone in the world. It's Google Glass.