Pointclear

JANUARY 26, 2012

Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

Media 233

Media netFactor Direct Mail Trade Show 233

Hubspot Sales

AUGUST 10, 2020

It means being comfortable communicating with your prospects, customers, and peers in a variety of scenarios. These instances include effectively sharing messages via email, having a strong presence when speaking on the phone or on video, and being able to ask clear, direct questions during the qualification process. Prospecting.

Ideal Customer Profile 143

Ideal Customer Profile Face-to-face Gatekeeper Negotiation 143

Tenbound

JANUARY 26, 2024

Segment your prospect list based on specific criteria and tailor your language and content to each segment. Personalization shows that you’ve done your research and increases the likelihood of engagement and response. Connect with your prospects on LinkedIn or follow them on Twitter.

Case Study 64

Case Study Segment Social Media Follow-up 64

Autoklose

MARCH 4, 2024

The synergy of cold calling and cold emailing can be used for breaking the ice and getting on your prospects’ radar. Table of Contents Is It Better to Call or Email a Prospect? Timing Matters Consider the Prospect’s Level Closing Word Is It Better to Call or Email a Prospect? The best answer to this question is – both!

Cold Calling 52

Cold Calling Decision Maker Scale VanillaSoft 52

Sales Hacker

JULY 30, 2018

Take your prospects through the buyer journey. Ease of getting past gatekeepers. Which means you’d create a different proposal for every market segment you want to prospect and use different approaches. In simple words, it’s what you do, how are you different from your competitors and how you can help a prospect.

Ideal Customer Profile 97

Ideal Customer Profile Top of Funnel B2B Strategy 97

Tony Hughes

FEBRUARY 22, 2018

Dave Brock says it the best ever: Prospecting is the New Prospecting ! You need to pinpoint the mobilizers, your advocates and build consensus amongst champions inside the prospect's ecosystem. In selling, powerful prospects are trying to outwit you on a three dimensional chess board with a backgammon board underneath.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66