Pointclear

JANUARY 26, 2012

Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

Media 233

Media netFactor Direct Mail Trade Show 233

Hubspot Sales

AUGUST 10, 2020

During this stage, B2B reps may also have to communicate with gatekeepers to reach the individual who can make the final purchasing decision. After you make your initial outreach to the contact or gatekeeper, your goal is to establish a meeting or call to keep the conversation going. Customer Service.

Ideal Customer Profile 143

Ideal Customer Profile Face-to-face Gatekeeper Negotiation 143

Tenbound

JANUARY 26, 2024

Adapt to these changes and focus on alternative engagement indicators, such as link clicks or direct responses, to measure the effectiveness of your emails. Crafting Irresistible Subject Lines The Art of Subject Line Optimization Subject lines are the gatekeepers of your cold emails. Keep them concise, clear, and personalized.

Case Study 64

Case Study Segment Social Media Follow-up 64

Autoklose

MARCH 4, 2024

Another plus lies in the fact that there are no gatekeepers that will stop them from reaching a decision-maker. The most straightforward answer to this question would be to call when you want to get a direct response right away. Surveys have shown that an average conversion rate for cold calling rarely goes beyond 2 percent.

Cold Calling 52

Cold Calling Decision Maker Scale VanillaSoft 52

Sales Hacker

JULY 30, 2018

Ease of getting past gatekeepers. And, your marketing strategy should also have these attached to it: DRI (Directly Responsible Individual). Evaluate these segments with these criteria: Competition level. The breadth of the market. Lifetime value. Segment growth. Continuity. Your past experience. Market segments you’ll focus on.

Ideal Customer Profile 97

Ideal Customer Profile Top of Funnel B2B Strategy 97

Tony Hughes

FEBRUARY 22, 2018

Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. LinkedIn Sales Navigator is like the most advanced cell phone in the world. It's Google Glass. Apps that filter Twitter give you context, then you're being strategic with the tool from firehose to laser.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66