article thumbnail

Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!

Pointclear

My advice to Steve is that when sales are needed in the fourth quarter, first telemarket old leads (older than 3 months), generated on products in stock. Leads who had answered at least 50% of the profile questions on the web/exhibit/direct mail forms. The telemarketing time amounted to about 250 hours, over four weeks.

article thumbnail

Why You Should STOP Cold Calling Immediately (2020 Update)

No More Cold Calling

You might think you’ve been able to avoid sounding like a telemarketer, but that is exactly what you’re doing, and your prospect knows it. Whether you’re sending direct mail, knocking on doors to make an in-person sales call, sending unsolicited email, or prospecting on social media —your leads are cold, and your outreach is uninvited.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Ways to Get Past the Gatekeeper (No Tricks Required)

No More Cold Calling

They know it’s a pesky telemarketer calling. You might also get so-called leads from your website, special offers, email campaigns, direct mail, trade shows, advertising, and conferences. Even though you think you’ve avoided sounding like a telemarketer in these situations, your call is still cold. Why would they?

article thumbnail

The 5 Top Media for Cold Prospecting

Pointclear

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. That compares to $7 billion spent on direct mail and $4.5 Better yet, but more expensive, is dimensional mail, delivered by an express mail service.

Media 233
article thumbnail

Are You Growing Your Channel Partners through Symbiotic Relationships?

SBI Growth

As a sales leader, you are always looking for the most optimal route to your customers. When designed & executed correctly, channel partners provide your business an incredible amount of leverage. Correctly managed channel partners can help you expand into.

Channels 240
article thumbnail

Inside sales big with Xerox

Markempa - Inside Sales

A recent BtoB Magazine article by Carol Krol, "Copy this: Telemarketing big with Xerox" shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Validating direct marketing lists. Following up on direct mail campaigns.

article thumbnail

Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Why Telemarketing Remains the Unsung Hero of Lead Generation. By Kathy Tito Denise Clancey is a true luminary in the field of telesales and telemarketing. Today Denise runs her own firm to help organizations launch, re-engineer, or re-claim the management of their telesales and telemarketing organizations. Sunday, May 22, 2011.