The Sales Heretic

AUGUST 20, 2019

Regular readers of this blog know that I like to point out egregious examples of bad sales and marketing efforts. I recently received the above postcard in the mail from my realtor—and friend—Bob [.]. Like this one. And this one. Oh, and let’s not forget this one. But I like to highlight good examples as well.

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Zoominfo

JANUARY 10, 2022

Scenario Recognize high-priority prospects with direct mail or a corporate gift for an upcoming holiday. Triggers • There’s an upcoming holiday • You see favorable activity or a special occasion at a company you’ve been watching Actions • Send direct mail or a corporate gift • Follow up with a call or email

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Nutshell

MAY 26, 2020

When you think of new marketing and sales strategies to boost your business in 2020, direct mail probably doesn’t come to mind. What Is Direct Mail? You know the letters you receive in your mailbox from restaurants, big box stores, and local mom and pop shops advertising new products and sales?

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Direct Mail Campaigns ROI How To 140

Hubspot Sales

JANUARY 12, 2018

What is direct mail? Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. Direct mail advantages and disadvantages.

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Direct Mail Lead Rank Campaigns B2C 142

Zoominfo

SEPTEMBER 25, 2019

Direct mail is one of the very first outreach strategies employed by businesses. But much like direct dial communication , direct mail is by no means outdated: 39% of customers say they’ve tried a business for the first time as a result of direct mail marketing ( source ). Keep reading!

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InsideSales.com

JULY 26, 2019

Direct response marketing is a powerful tool for marketers and salespeople alike, which is why we’ve listed some tricks you can use for your future direct response copywriting needs. RELATED: The One Thing That Matters For Your Direct Mail Campaign In this article: Why Direct Mail Matters Direct Mail […].

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Direct Mail Direct Response Campaigns Relationals 69

Sales Evangelist

NOVEMBER 27, 2020

There are many things we can look forward to with direct mail. In this episode, Chelsea Martin, the co-owner of Nom’s Bake Shop, talks about how direct mail is the new email. This shift moved them into direct mailing at the same time. Speak with Donald directly for more sales talks.

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Direct Mail Case Study Survey LinkedIn 59

Pipeliner

APRIL 5, 2022

You may have heard that direct mail is dying, but it’s still a powerful marketing tool that can help you reach your target audience in a very personal way. Here are just a few of the reasons why direct mail should be an essential part of your marketing strategy: Offers Tangible and Physical Marketing Approach.

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Direct Mail Strategy Marketing Fashion 52

Sales Evangelist

OCTOBER 12, 2020

Using Direct Mail To Move Prospects Through Your Funnel Salespeople use direct mail to move their prospects through their sales funnel but how does that impact the business? Direct mail defined Traditionally, direct mail has included letters, solicitations, and mailboxes.

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Direct Mail Top of Funnel Funnel Ideal Customer Profile 59

Hubspot Sales

FEBRUARY 22, 2018

Think direct mail is an outdated sales tactic? Now's the time for Sales and Marketing to work together to create direct mail prospects can’t help but respond to. How to Write a Direct Mail Letter. How to Write a Sales Letter. Think again. Pick a Primary Message. Use One CTA.

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Direct Mail Hiring Sales Qualified Lead Education 109

Sales Hacker

NOVEMBER 29, 2017

It’s been dubbed ‘junk mail’ or ‘spam mail’ for years, and we thought that everyone had abandoned the practice. However, direct mail has been making a huge come-back as an effective sales tactic. These days, I feel like every other sales rep is in love with email. Direct Mail. Social Selling.

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Direct Mail Channels Outbound Banking 74

Increase Sales

DECEMBER 19, 2015

Funny thing about direct mail, it requires some sort of follow-up excluding another direct mail piece. Yet top sales performers know how to get around those challenges. This is why we suddenly received this flood of direct mail pieces. Your voice mail service should kick in by the fifth ring.

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Direct Mail Real Estate LinkedIn Follow-up 70

Increase Sales

DECEMBER 5, 2015

In the past 48 hours, I received two direct mail marketing pieces from local real estate agents here in Northwest IN. 1 Reason Why I Have Not Responded to Your Direct Mail Marketing. The only problem was I did call this realtor when I received his first direct mail marketing piece. I understand.

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Direct Mail Real Estate Marketing Commission 70

Sales Hacker

MAY 11, 2021

On this episode of the Sales Hacker podcast, we talk to Joe Venuti, VP of Inside Sales at Sendoso, on how to maintain a healthy work culture in a remote environment and why direct mail is effective in the digital world. Subscribe to the Sales Hacker Podcast. Who sales development should report to [22:16].

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Direct Mail Hiring Account Based Marketing Proposal 58

Increase Sales

JULY 30, 2015

Now is the time to accept the fact impersonalized direct mail marketing has gone the way of the Dodo Bird. Personalized direct mail marketing has always known to be the better path. What is forgotten are these 3 sales buying rules: #1 – People buy from people they know and trust. #2 No value to us.

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Direct Mail Real Estate Marketing Lead Rank 70

Increase Sales

DECEMBER 29, 2015

Possibly direct mail postcards work for some realtors to increase sales. Yet from the quality of the marketing messages I have received from numerous local real estate agents and the absence of follow-up, I truly do not know how postcard increase sales except of course for the U.S. Post Office. Times are changing.

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Direct Mail Real Estate Fashion Education 70

Smooth Sale

OCTOBER 2, 2024

Our guest post explores how baby boomers, Generation X, millennials, and Generation Z respond to offline ads—especially direct mail—and how businesses can adjust their approaches to maximize their impact across these different age groups. Additionally, two-thirds of boomers report having a better impression of direct mail brands.

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Groups Direct Mail Advertising Advertising 105

G2Crowd - Sales Blog

SEPTEMBER 19, 2018

Despite what the internet would have you believe, direct mail isn’t dead.

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Direct Mail Marketing How To Sales 111

Sales 2.0

SEPTEMBER 18, 2020

In sales we need to go through the motions. The research also recommends mixing up the media you use to connect with your buyer, by using email, phone, social media and direct mail. Our buyers are “frazzled” as Jill Konrath says.

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Direct Mail Outbound Referrals Social Selling 370

Pipeliner

MARCH 16, 2024

The Power of Direct Mail in Today’s Digital World In an age where screens dominate our lives, it’s surprising to learn that direct mail, a method many consider old-fashioned, still has a strong impact. Mike explained how direct mail stands out amidst digital noise.

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Direct Mail Video Scale Decision Maker 64

Sales Evangelist

MAY 13, 2017

Emailing is a huge factor in the whole sales process but a lot of people are not seeing success with it. Even direct emails can be done through unconventional means as well. Emailing is a huge factor in the whole sales process but a lot of people are not seeing success with it. My guest today, Jon Buchan did just that!

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Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

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Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

SalesFuel

JULY 8, 2024

How to Help Clients Control Direct Marketing Mail Costs Why Your Client Shouldn’t Decrease Their Direct Mail Ad Budget The price of postage may be going up, but direct marketing mail’s ROI makes the cost more than worth it. This improves the certainty of in-home mail dates.

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Ideal Customer Profile Direct Mail Marketing How To 52

Sales and Marketing Management

SEPTEMBER 17, 2018

Because of these obstacles, it takes dogged persistence coupled with sales skills to start a meaningful conversation. Although many sales emails are quickly zapped into electronic junkyards, some companies are highly successful in implementing cold email campaigns. Forget about the sales mantra “Always Be Closing.”

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Conversion Sales Qualified Lead Direct Mail B2B 293

MarketJoy

OCTOBER 14, 2024

Outbound marketing has been the backbone of businesses for centuries, serving as a key driver for generating leads, closing sales, and boosting revenue. Direct mail emerged as a powerful approach, bringing advertisements straight into people’s homes. Email quickly became a valuable tool for direct communication.

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Direct Mail Outbound Marketing Advertising 52

Zoominfo

OCTOBER 5, 2021

Scenario To shake loose accounts that need an extra push to close, sweeten the deal by sending gift cards or targeted direct mail. Triggers End of month, quarter, or year Later stage in sales cycle High-scoring lead Actions Email containing a gift Direct mail with a gift

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Closing Direct Mail Lead Rank Lead Scoring 100

Zoominfo

JANUARY 24, 2024

In any sales-led growth strategy , the purpose of marketing is to get new leads into the sales funnel that drives new business. Sales teams can make up the difference using outbound sales techniques. But given the rise of inbound sales over the past decade, some reps may have less experience with outbound motions.

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Ideal Customer Profile Outbound Sales Qualified Lead Top of Funnel 130

Zoominfo

JUNE 17, 2019

You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” Though just about everyone knows of cold calling as a concept, it has been given several different definitions and interpretations as a sales practice. Among sales reps, businesses and everyday people alike, cold calling is a contentious practice.

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Cold Calling Direct Mail Social Media Face-to-face 189

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals. See for yourself with a free trial.

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Ideal Customer Profile Direct Mail Customer Strategy 130

Engage Selling

DECEMBER 10, 2021

cold calls and direct mail) have not changed since the 1980s? first appeared on The Sales Leader. Did you know closing ratios on deals that employ traditional selling methods (e.g., They’ve not budged at all since “Eye of the Tiger” was a hit song on … Read More » The post Are You Still Selling Like It’s 1982?

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Direct Mail Cold Calling Closing Sales 133

Tenbound

OCTOBER 31, 2024

Recently, Nicolas De Kouchkovsky released his Sales Tech Market Map with the following categories. Sales Dialers Five9: A cloud-based contact center platform offering advanced dialing solutions to enhance sales productivity. Each example company is followed by it’s Tenbound Review page for further research.

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Sales Technology Sales Qualified Lead Research Lead Rank 52

Zoominfo

SEPTEMBER 7, 2021

Scenario Towards the end of the month, quarter, or year, sales teams want to get as many deals finalized as possible. To shake loose accounts that need an extra push to close, sweeten the deal by sending gift cards, a direct mail campaign , holiday cards, handwritten notes, buy one/get one offers, or a free 30-day trial.

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Closing Direct Mail Lead Rank Lead Scoring 130

Alice Heiman

OCTOBER 13, 2021

On this episode of the Sales Talk for CEOs Podcast, Alice speaks with Kris Rudeegraap, the CEO and Co-founder of Sendoso, the leading Sending Platform that helps companies stand out by giving them new ways to engage with customers. Kris @Rudeegraap, Co-founder of @Sendosohq, shares insight on the importance of #creativity in your #sales team.

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Direct Mail Twitter LinkedIn Hiring 90

Zoominfo

OCTOBER 5, 2021

If they don’t engage, you can nurture them with email or direct mail detailing the differences between the products. Reach out to those companies and invite them to participate in a side-by-side comparison of the two solutions to demonstrate your product’s unique strengths.

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Close

FEBRUARY 27, 2024

Doing in-person sales? Sending direct mail campaigns? An effective sell sheet can help you attract leads. Get pro tips & sell sheet templates to swipe.

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Direct Mail Campaigns How To Leads 59

Selling Energy

AUGUST 29, 2023

Before the pandemic, there were so many ways to communicate with customers: phone calls, voicemails, texts, in-person visits, video conferencing, emails, and direct mail. What are we really losing due to social distancing and working from home?

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John Barrows

AUGUST 20, 2021

Following up on last week’s episode (211) on product-led growth, Kris Rudeegaap joins John this week to talk about product-led growth changing the industry and the structure of sales organizations. Prior to founding Sendoso, Kris spent 10 years in sales himself, which lends to his being more open to new sales tactics and trends.

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Direct Mail Social Media Trends Follow-up 158