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How to Reach Decision Makers Every Time

No More Cold Calling

You get an introduction to your prospect, and you get a meeting with the decision maker. They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. Referrals help you ace Part One and set you up for success in Part Two.

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The Truth About Sales People #4 - They Don't Prospect Very Well

Anthony Cole Training

Sales people have to prospect! At least that was the case in 1983 when I was selling Nautilus exercise equipment, and it still is today even as president of Anthony Cole Training Group. I grew up in a sales world where, if you called yourself a sales person, you prospected for leads. Trouble shooting: Hire hunters.

Hiring 218
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Make Prospecting Fun!

Anthony Cole Training

Sales people have to have prospects - that''s the truth. Sales people can find those prospects in lots of different ways: Introductions, direct mail, internet offers, net working, internal referrals from business partners, cold calling, pre-approach mail, association memberships, business networking groups.

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How To Maximize Your ROI At An Exhibition

MTD Sales Training

The value of face to face selling at exhibitions is well documented, so in these testing times, where we all have fewer customers with less money to spend, it is imperative that we plan ahead and train our stand personnel to work harder and smarter than our competitors. MTD Sales Training. Think about why you are exhibiting.

ROI 290
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TSE 1354: Using Direct Mail To Move Prospects Through Your Funnel

Sales Evangelist

Using Direct Mail To Move Prospects Through Your Funnel Salespeople use direct mail to move their prospects through their sales funnel but how does that impact the business? Direct mail defined Traditionally, direct mail has included letters, solicitations, and mailboxes.

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Start with Social Marketing in B2B, Stop with Social Selling

Increase Sales

Now social marketing specific to B2B is a subset of marketing just as direct mail, advertising, business to business networking and promotional items all are. For some social marketing is considered inbound marketing activities where the more traditional marketing of advertising, direct mail, B2B networking, etc.

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True or False? Prospecting is FUN!

Anthony Cole Training

Sales people have to prospect - that''s the truth. Sales people can find their prospects in lots of different ways: Introductions, direct mail, internet offers, networking, internal referrals from business partners, cold calling, pre-approach mail, association memberships, and business networking groups.