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The Ultimate Guide to Direct Mail

Hubspot Sales

What is direct mail? Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to your prospects and/or current customers. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople.

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Go through the motions

Sales 2.0

Research from XANT looked at the optimal “cadence” for prospecting based on the masses of data available to them through companies’ usage of their software. After 12 days XANT found that it is optimal to take a break for four to five days then start another sequence of eight attempts to reach your prospect.

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Direct Mail Is Hot Again: 8 Ways to Write a Winning Sales Letter

Hubspot Sales

Think direct mail is an outdated sales tactic? While prospect’s email inboxes are becoming increasingly crowded ( 78% of consumers opt out of company emails due to sheer volume), their physical mailboxes get emptier. How to Write a Direct Mail Letter. Think again. How to Write a Sales Letter. Use One CTA.

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Why Are You Trying to Sell Me? Quit Sending Me Stupid Emails. You Don’t Know How to Sell.

The Sales Hunter

This is garbage, and what makes this one even worse is the person is trying to get me to buy some sort of sales prospecting software. I crack up over this, because clearly this person hasn’t even used their own software to determine who to prospect. This is worse than direct mail!

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3 Mistakes in Sales Improvement

SBI Growth

The acute issues of 5-10 years back (sales process, CRMs, dialing or direct mail leads, etc.) aren''t the same today (social prospecting, content marketing, buying process maps, etc.). Working with Russ at a B2B software firm made this painfully clear. Sales performance may be suffering. The Wrong Way To Improve.

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Successful Lead Generation - One Size Does Not Fit All

Pointclear

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. There is a direct relationship between requesting more detailed information and declining form conversions.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). As you grow your email database , you increase the opportunity to reach potential prospects and customers. Email marketing isn’t going anywhere.