article thumbnail

The 5 Top Media for Cold Prospecting

Pointclear

That compares to $7 billion spent on direct mail and $4.5 Telephone is great for outbound inquiry generation, as well as lead qualification and nurturing. Telephone is great for outbound inquiry generation, as well as lead qualification and nurturing. billion on search marketing for the same purpose.

Media 233
article thumbnail

Lead Generation Best Practices Part 5: Multiply Touches/Media/Cycles

Pointclear

From initial engagement to lead qualification and through long-term nurturing, frequent and systematic touches are essential. Our clients’ prospects need an average of 12 contacts to engage, and lead nurturing can take even more touchpoints. Multi-media : Use a smart mix of multiple media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Reach Decision Makers Every Time

No More Cold Calling

Create m etrics and accountability: Referral success can be tracked and measured just as easily as results from cold calling, direct mail, and advertising. The trick is to focus on leading indicators like referral activities, not just lagging indicators like revenue.

article thumbnail

Sales Leads: Why Your Reps Need Fewer, Rather Than More

Pointclear

And in spite of higher ad rates, we continue to keep our cost-per-lead under $100!” ” Jennifer’s report says nothing about the core processes that make up sales lead management: lead qualification, lead nurturing, or what the sales force has done with previous leads.

article thumbnail

The Definitive Guide to Conversational Marketing

Zoominfo

So, instead of one-to-one interactions, marketers relied on one-to-many marketing tactics– i.e. email, social media, direct mail, billboards, etc. That way, there is little manual effort involved in the lead qualification process and your sales team can do what it does best– sales.

article thumbnail

8 Data-Backed Ways to Boost Performance in a Sales Development Team

Hubspot Sales

Using the Correct Lead Qualification Model. BANT (Budget, Authority, Need, Timing) is the most traditional qualification model -- and the most common -- used by 29% of SDR’s. Best Tools For a Sales Development Rep. Sales Development Performance Measurement and ROI.

Data 110
article thumbnail

5 Reasons Why Account-Based Marketing Gives Better ROI

LeadFuze

ABM is more than just social media advertising, it also incorporates traditional marketing methods such as direct mail and email marketing. There are five reasons why account-based marketing offers better return on investment than more traditional methods such as direct mail and email campaigns. 1 Focus is everything!