The Best Cold Calling Tip Is Stop Immediately (Do This Instead)
No More Cold Calling
JANUARY 24, 2019
My definition of a cold call is any attempt to reach a prospect who doesn’t know you and doesn’t expect to hear from you. Regardless of the way you reach out—via email, social media, text, direct mail, or even a knock on the door—prospects are cold as ice unless they know who you are and expect to hear from you.
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