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Direct mail tactics for sales: Why physical mail still works, and how to use it

Nutshell

When you think of new marketing and sales strategies to boost your business in 2020, direct mail probably doesn’t come to mind. What Is Direct Mail? Direct mail involves sending letters, postcards, or other physical items to potential buyers and existing customers in order to compel a purchase or other action.

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Direct Mail Is Hot Again: 8 Ways to Write a Winning Sales Letter

Hubspot Sales

Think direct mail is an outdated sales tactic? Now's the time for Sales and Marketing to work together to create direct mail prospects can’t help but respond to. How to Write a Direct Mail Letter. To take that next step, however, your audience needs incentive -- usually a promo code or free gift.

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How To Maximize Your ROI At An Exhibition

MTD Sales Training

Give staff incentives to encourage activity and accuracy. Invite your customers and prospects before the show using social media, your web site and direct mail. Tell them something “interesting” and give them a reason or incentive for visiting. Communicate your objectives to the team and most importantly, measure.

ROI 290
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Insufficient Leads? How to Boost Campaign Effectiveness

SBI Growth

Direct Mail. The purpose of your campaign is to incent the buyer to act. Select which marketing activities best addresses the campaign objectives. For example…. Newsletter. Tele-marketing. PPC advertising. Social Media. STEP 5 - IDENTIFY OBSTACLES. Every campaign has its challenges, both internal and external.

Campaigns 319
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Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!

Pointclear

On average, 50% of these inquirers are still in the market to buy, and he might not have to resort to losing tactics, such as price reductions or expensive sales incentive programs, which seldom work in Q4. Leads who had answered at least 50% of the profile questions on the web/exhibit/direct mail forms. This is a big deal!

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Read on to discover how our successful direct mail gifting strategy generates demand and increases revenue (results included). The results?

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Lists and the Rest of the Story

Pointclear

That certainly does not incent list owners to make investments in list cleansing. They get away with it because in many cases the buyers of the list, which was used to send emails or direct mail, have no idea what percentage of the list got delivered. Finally, vendors simply get away with selling sub-optimal lists. Not a clue!