No More Cold Calling
DECEMBER 18, 2014
When you have a referral introduction, there’s no need to dupe the gatekeeper. It’s tiresome reading about how to get past the gatekeeper. These “gatekeeper” tactics are insincere, duplicitous, unprofessional, offensive, and a waste of sales time. Gatekeepers are good at their jobs. Of course you would.
No More Cold Calling
DECEMBER 6, 2019
Whether you’re sending direct mail, knocking on doors to make an in-person sales call, sending unsolicited email, or prospecting on social media —your leads are cold, and your outreach is uninvited. Message to cold callers: Pestering strangers is NOT the way to prospect.
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No More Cold Calling
JULY 13, 2021
When you receive a referral introduction, you breeze past gatekeepers and walk right into meetings with your prospects. Create m etrics and accountability: Referral success can be tracked and measured just as easily as results from cold calling, direct mail, and advertising. Then, ask for an introduction.
Sales and Marketing Management
SEPTEMBER 17, 2018
Author: Sabrina Ferraioli When you try to call business executives, you’re up against some substantial hurdles — gatekeepers, voicemail, caller ID and their not-a-minute-to-spare schedules. Include a P.S. Direct mail letters always have a postscript (PS). If you sometimes wish there was a better way, you’re not alone.
Pointclear
JANUARY 26, 2012
According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose.
Anthony Cole Training
NOVEMBER 12, 2012
Tools - uses technology to aid and assist in the traditional methods of prospecting: pre-approch mail, direct mail, social networking, prospect facing networking opportunities. Has NO Need for Approval - This individual gets past gatekeepers and has a very powerful message to deliver to the prospect.
Anthony Cole Training
NOVEMBER 12, 2012
Tools - uses technology to aid and assist in the traditional methods of prospecting: pre - approch mail, direct mail, social networking, prospect facing networking opportunities. They are not likely to be thrown off by the gatekeepers techniques of disuasion or the objections of the propsect.
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