Zoominfo

JANUARY 10, 2022

Scenario Recognize high-priority prospects with direct mail or a corporate gift for an upcoming holiday. Triggers • There’s an upcoming holiday • You see favorable activity or a special occasion at a company you’ve been watching Actions • Send direct mail or a corporate gift • Follow up with a call or email

Direct Mail 100

Direct Mail Prospecting Follow-up Meeting 100

Zoominfo

SEPTEMBER 25, 2019

Direct mail is one of the very first outreach strategies employed by businesses. But much like direct dial communication , direct mail is by no means outdated: 39% of customers say they’ve tried a business for the first time as a result of direct mail marketing ( source ). Keep reading!

Direct Mail 100

Direct Mail Paid Content Campaigns Examples 100

Sales Hacker

APRIL 1, 2020

In this article, we’ll explore how this reaction impacts your bottom-line results, and then I’ll dive into an alternative that you may not have considered — direct mail prospecting and gifting. For them, it’s worth getting physical — stop relying solely on digital channels and integrate direct mail and gifting into your sequences.

Direct Mail 96

Direct Mail Prospecting Face-to-face Channels 96

Sales 2.0

SEPTEMBER 18, 2020

The research also recommends mixing up the media you use to connect with your buyer, by using email, phone, social media and direct mail. After 12 days XANT found that it is optimal to take a break for four to five days then start another sequence of eight attempts to reach your prospect.

Direct Mail 370

Direct Mail Outbound Referrals Social Selling 370

SalesFuel

OCTOBER 4, 2024

You’ve heard that direct mail ads are highly memorable and engaging. But do you know how to get direct mail response rates that make them worth the time, effort and money ? If you want to get your client’s direct mail response rates up, you need to help recipients with this. But what makes a CTA motivating?

Direct Mail 79

Direct Mail Ideal Customer Profile Promotion Consumer 79

Hubspot Sales

FEBRUARY 22, 2018

Think direct mail is an outdated sales tactic? Now's the time for Sales and Marketing to work together to create direct mail prospects can’t help but respond to. How to Write a Direct Mail Letter. These images will automatically present a more interesting, less-spammy piece of direct mail.

Direct Mail 111

Direct Mail Hiring Sales Qualified Lead Education 111

SalesFuel

NOVEMBER 25, 2024

Direct Mail One of the best and most motivating ways to reach local consumers is direct mail. According to a previous SalesFuel blog based on data from Vericast, 72% of consumers regularly read direct mail ads. You can help them create ads that perform well (with proof) and have great ROI.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

SBI Growth

NOVEMBER 11, 2012

Direct Mail. Physical mail has seen a big come back. B2B Direct mail was crushed during the advent of email marketing. Today, physical mail gets noticed. A well done B2B mail piece today is the equivalent of seeing a classic 1966 Mustang Fastback in the parking lot.

Direct Mail 319

Direct Mail Marketing Demand Generation Demand Generation Targets 319

Pipeliner

DECEMBER 5, 2024

This blog post delves into the key themes discussed during the interview, offering actionable advice and detailed explanations to help sales and marketing professionals leverage gifting and direct mail effectively. Founding Sendoso Motivated by the desire to streamline the gifting process, Kris co-founded Sendosoin 2016.

Top of Funnel 84

Top of Funnel Direct Mail Video Lead Rank 84

Pointclear

JANUARY 26, 2012

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose.

Media 233

Media netFactor Direct Mail Trade Show 233

Pipeliner

AUGUST 7, 2024

In a digital age where email and social media dominate the marketing landscape, direct mail marketing is often dismissed as outdated and ineffective. With over 20 years of experience in high tech and telecom, Wilson provides a wealth of knowledge on how direct mail can be a powerful tool in modern marketing.

Direct Mail 52

Direct Mail Lead Scoring Lead Rank Marketing 52

Sales and Marketing Management

SEPTEMBER 17, 2018

Include a P.S. Direct mail letters always have a postscript (PS). According to the Handbook of Direct Mail by Siegfried Vogele, more than 90 percent of people “read the PS before the letter.”. You can create your signature once, save it and it’s always there to use. Just update it as necessary. There’s a reason for that.

Conversion 293

Conversion Sales Qualified Lead Direct Mail B2B 293

No More Cold Calling

DECEMBER 6, 2019

Whether you’re sending direct mail, knocking on doors to make an in-person sales call, sending unsolicited email, or prospecting on social media —your leads are cold, and your outreach is uninvited. You might think you’ve been able to avoid sounding like a telemarketer, but that is exactly what you’re doing, and your prospect knows it.

Cold Calling 365

Cold Calling Social Media Telemarketing Referrals 365

Sales Hacker

MAY 11, 2021

On this episode of the Sales Hacker podcast, we talk to Joe Venuti, VP of Inside Sales at Sendoso, on how to maintain a healthy work culture in a remote environment and why direct mail is effective in the digital world. RELATED: Direct Mail Improves Sales Conversion Rate. powered by Sounder. Who should they report to?

Direct Mail 71

Direct Mail Hiring Account Based Marketing Proposal 71

No More Cold Calling

JULY 13, 2021

Create m etrics and accountability: Referral success can be tracked and measured just as easily as results from cold calling, direct mail, and advertising. Referrals must be tightly integrated into your sales process and reinforced with rewards and recognition for your referral programs to scale.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

DiscoverOrg Sales

SEPTEMBER 26, 2017

We’re orchestrating a multi-channel plan across sales and marketing that will include outbound email, outbound calls, ad targeting, direct mail, personalized videos, and specialized events. We’ll be measuring market penetration, velocity, and deal size to determine what is working and what isn’t working.

Account Based Marketing 307

Account Based Marketing Account Ideal Customer Profile Outbound 307

Pipeliner

NOVEMBER 24, 2024

Direct Mail: Send personalized mail to capture the attention of prospects. Trade Shows: Participate in industry events to showcase your products and services. Cold Calling: Reach out directly to potential customers to introduce your offerings. The goal is to make prospects aware of your existence and offerings.

Video 116

Video Strategy Top of Funnel Direct Mail 116

No More Cold Calling

APRIL 26, 2012

Direct Mail, Email & Advertising Copywriting | [link]. . . Think first about what the prospect wants and watch sales take off!”. About Ivan Levison. Ivan Levison is a professional freelance copywriter who builds profits for forward-looking companies. What Matters to You? Comment Here. How do your vendors speak so you’ll listen?

ACT 275

ACT Direct Mail Advertising Advertising 275

Sales and Marketing Management

MARCH 10, 2025

Tangible marketing methods such as direct mail, branded gifts and exclusive events, create memorable, multisensory experiences that cut through digital marketing clutter and drive engagement. The post Winning Beyond the Inbox appeared first on Sales & Marketing Management.

Direct Mail 156

Direct Mail Marketing Sales 156

SBI Growth

JANUARY 26, 2014

The acute issues of 5-10 years back (sales process, CRMs, dialing or direct mail leads, etc.) Sales or marketing challenges exist in every organization. Sales performance may be suffering. Or Marketing isn''t connecting with the market. aren''t the same today (social prospecting, content marketing, buying process maps, etc.).

Hiring 292

Hiring Direct Mail Buyer Persona Salary 292

The Pipeline

JUNE 30, 2014

One beneficiary of this debacle is Canada Post, direct mail marketing should see an uptick based on what many are planning to fill the gap. Sorry, what am I thinking, we’re talking about governments; BTW, guess who is exempt from some of the business killing effects of the law, yup, governments and Members of Parliament, nice.

Cold Calling 302

Cold Calling Government Direct Mail Inbound 302

SBI Growth

DECEMBER 17, 2012

In contrast, printed direct mail may rate medium to high impact, but would definitely rate low in terms of Ease of Execution. Ease of Execution: Google Adwords requires a modest amount of creative copywriting, can be purchased by the drink, and can be launched quickly. This results in a high score.

Lead Scoring 326

Lead Scoring Lead Rank Cost per Lead Marketing 326

MTD Sales Training

NOVEMBER 1, 2011

Invite your customers and prospects before the show using social media, your web site and direct mail. Once you have agreed your objectives make sure you explain them to the people that are manning the exhibition stand and make sure that everybody knows who is responsible for what! Data capture.

ROI 290

ROI Maximizer How To Face-to-face 290

Understanding the Sales Force

SEPTEMBER 14, 2014

Remember that until we had dependable mail, companies could not mass market. Years ago, much of the mass marketing that didn''t appear in newspapers and magazines was in the form of direct mail campaigns. Then, in the mid 1980''s, the invention that would bring prospecting to the next level came along.

Prospecting 275

Prospecting Face-to-face Direct Mail Hotels 275

Pointclear

FEBRUARY 11, 2014

We talked about this issue and about the sustainable relevance of direct mail and cold calling. Click to start video at this point — In a recent blog post on Biznology, Ruth wrote, “The most reliable and scalable approach for reaching new B2B customers is outbound communications.” How valuable are trade shows?

Trade Show 221

Trade Show Scale Direct Mail Marketing 221

SBI Growth

MARCH 21, 2013

Direct Mail. Select which marketing activities best addresses the campaign objectives. For example…. Newsletter. Tele-marketing. PPC advertising. Social Media. STEP 5 - IDENTIFY OBSTACLES. Every campaign has its challenges, both internal and external. The first step in overcoming an obstacle is naming it early in the process.

Campaigns 319

Campaigns Lead Rank Lead Scoring Leads 319

Zoominfo

MARCH 12, 2025

in Pipeline and 1,100+ Hours Saved Challenge Sendoso , a leading direct-mail automation platform, faced challenges managing a vast TAM and ensuring accurate CRM data. Company, contact and intent Data Cubes Custom datasets to meet your unique requirements and fill specific gaps Sendoso: $4.9M

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Increase Sales

SEPTEMBER 28, 2013

Now social marketing specific to B2B is a subset of marketing just as direct mail, advertising, business to business networking and promotional items all are. For some social marketing is considered inbound marketing activities where the more traditional marketing of advertising, direct mail, B2B networking, etc.

Social Selling 153

Social Selling B2B Direct Mail Marketing 153

The Sales Hunter

JANUARY 23, 2014

This is worse than direct mail! After sending out the emails, the person probably congratulated themselves for doing such a great job of prospecting and how they will be closing sales quickly as a result. Let’s just say it right now — stupid! That’s what the salesperson is by thinking this strategy is going to work.

Direct Mail 201

Direct Mail Selling Skills Software Software 201

Zoominfo

OCTOBER 13, 2021

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Read on to discover how our successful direct mail gifting strategy generates demand and increases revenue (results included). The results?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

SBI Growth

AUGUST 26, 2012

SBI's research shows that leads from blogs convert better by: Over 20X vs. Direct Mail leads. We're here to help. Let’s take a closer look at blogs and why they are so effective in producing leads. Almost 4X vs. Trade Shows leads. Over 5X vs. Outbound Emails leads. 11X vs. Teleprospecting leads.

Lead Rank 306

Lead Rank Lead Scoring Leads Marketing Qualified Lead 306