article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. What does a “good lead” look like anyway? What is Lead Generation?

article thumbnail

Increase B2G Leads with Effective Client Acquisition Strategies for Growth

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Increase B2G Leads with Effective Client Acquisition Strategies for Growth B2G (business-to-government) markets present significant opportunities for organizations selling new products and services. Unfortunately, these markets are also highly competitive.

B2G 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). 43% of that demographic researches services or products for their business through online videos ( source ). Webinars: Regularly hold and record webinars for your customers and prospects.

article thumbnail

5 tips for a successful sales kickoff meeting

Sales and Marketing Management

Author: Staff There seems to be no end to the workshops, webinars and blog posts on how managers can better understand millennials in order to effectively recruit and retain this emerging workplace demographic. Ask speakers to do follow-up emails or webinars. Have participants report on learnings or results.

article thumbnail

What 15K Demos per Year Taught Us About Converting Inbound Sales Leads

DiscoverOrg Sales

These are firmographic and demographic identifiers – like industry, company size, and individual title – that we know our sales team can convert effectively. What if they attended a webinar, or download an ebook? In addition to a contact’s behavior score, we have a demographic element to our lead scoring model.

Lead Rank 276
article thumbnail

Should You Use Pinterest for B2B Marketing? Yes or No in 5 Minutes

SBI Growth

Additional demographic data from the study is shown below. Post your eBooks, whitepapers, infographics and webinars. Research what B2b companies in your industry or related industry are doing now. The first point is to find out if your buyers fit the Pinterest demographics. Top B2B tips to get you started.

B2B 332
article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. What Is Lead Generation?