Sales and Marketing Management

MAY 15, 2020

Consider how you can focus your prospecting on certain geographies, demographics or niche markets that may be busy right now. Sean Persha, vice president of sales at DaySmart Software , is a seasoned sales and business development executive with more than 20 years of experience in developing meaningful and mutually rewarding relationships.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

Zoominfo

AUGUST 18, 2020

Leverage Sales Intelligence Software. Sales intelligence software can do everything from: Ensuring database quality. Basically, there’s very little a good sales intelligence software can’t do. Providing data analysis. Building out ICPs. Identifying prospects. Aiding in lead generation.

Ideal Customer Profile 264

Ideal Customer Profile Decision Maker Analysis CRM 264

Zoominfo

MARCH 6, 2021

Demographic and Firmographic Segmentation. B2B marketers lean more on firmographics than demographics. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). Because we’re focusing on B2B marketing, here are three key segments and how they fit with B2B customer segmentation.

Segment 204

Segment Account Based Marketing Lead Rank Lead Scoring 204

Zoominfo

AUGUST 31, 2020

“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Technology : Sales intelligence platforms and buyer intent software.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

FEBRUARY 24, 2025

For instance : Lets say an enterprise software provider uses AI to analyze product usage logs. healthcare) are repurposing the software for compliance workflows. For Instance : A logistics software firm uses AI to analyze shipping behaviors in the pharmaceutical sector. Thats where new opportunities reside.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

SEPTEMBER 18, 2018

But as marketing technology has advanced, so too has personalization—marketers can now offer highly-targeted campaigns based on a person’s buying preferences, demographic information, web activity, and more. Example : A prospect fills out a form on a landing page for a new security software. Always ask for permission.

Marketing 206

Marketing Demographics Campaigns Social Media 206

Zoominfo

JULY 3, 2020

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. When it comes to finding out technographic data, you can ask the following questions: What software do our target customers already use?

Data 195

Data Account Based Marketing Demographics Segment 195

Nutshell

MAY 5, 2023

There are plenty of different data points you can analyze, including: Customer demographics Purchase history Website behavior Your CRM can collect this data and generate reports to help you assess and identify trends and patterns. The post How CRM Software Impacts Customer Engagement appeared first on Nutshell.

CRM 115

CRM Software Software Customer 115

DiscoverOrg Sales

MAY 8, 2018

Fit data (demographic and firmographic). All salespeople use basic demographic data and firmographic data. For an individual prospect, this Fit data refers to demographic data: Name. We break it down into three types: Fit, Opportunity, and Intent. Email address. Phone number. What NOT to say in a cold call.

Cold Calling 241

Cold Calling Prospecting Intent Data Intent 241

DiscoverOrg Sales

FEBRUARY 6, 2018

Fit, Opportunity, and Intent: Behavioral information is only predictive when it is combined with well-defined firmographic and demographic criteria that fit the Ideal Customer Profile. Fit data includes basic demographic, firmographic, and technographic information at the account and contact level. Job function. Department budget.

Ideal Customer Profile 238

Ideal Customer Profile Data Intent Data Lead Scoring 238

Zoominfo

OCTOBER 27, 2020

Marketers can now offer highly-targeted campaigns based on a person’s buying preferences, demographic information, web activity, and more. Then, invest in programs and software that easily integrate into your existing marketing technology stack. But as marketing technology has advanced, so too has personalization.

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

AUGUST 4, 2020

Lead scoring is the process of assigning values to each generated lead based on a combination of behavioral (responses to marketing campaigns), demographic and firmographic data. And when it comes to lead scoring criteria, we can break it down into two main categories: demographic and behavioral. This is where lead scoring comes in.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Zoominfo

MAY 5, 2019

However, if your overall marketing goal is brand awareness, your budget might be better spent on software that automates emails focused on driving customer reviews. Listen to your team and invest in the software that makes sense for your company. Ask yourself, what do I want to achieve and what resources do I need to get there?

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Zoominfo

OCTOBER 28, 2018

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. Think everything from CRMs to auto-dialers.

Data 177

Data Eloqua Buyer Persona Demographics 177

Hubspot Sales

SEPTEMBER 9, 2024

I once cold-called an IT Manager who was fired from his last job because of a failed project involving my (now former) employer’s software. I usually started with an Excel spreadsheet which included the demographic information listed above, and these other column headings: Good fit for ICP?

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Hubspot Sales

DECEMBER 28, 2020

Moving into 2021, sales territory mapping software is here to help clear up the ambiguity, help you plan for the future, and get your team on the right track. Now, sales territory mapping software makes the process even more comfortable and straightforward for sales teams. What is sales territory mapping? Common Mistakes.

Territories 140

Territories How To Demographics Software 140

Hubspot Sales

DECEMBER 9, 2020

First, take a look at your current customer base, and divide it by the total number of potential buyers within a specific region or demographic. BossCo is a company that creates business management software for creative entrepreneurs. Market Penetration. If this value is low, that’s not necessarily a bad thing. Forecasting Tools.

Sales Forecasts 137

Sales Forecasts Forecasting Demographics Penetration 137

SalesFuel

MARCH 31, 2025

And the industries which advertise the most on podcasts include: Business software and services Financial services Food TV and film Podcast Listening Habits About half of U.S. Gen Zers remain a coveted demographic, and podcasts can reach them. These verticals included shoe brands, jewelry and investment advisors.

Advertising 59

Advertising Advertising Sports Consumer 59

Sales and Marketing Management

MAY 6, 2019

Whether it is through a particular software that helps them sell more efficiently or through training sessions, there has been a significant amount of growth in the utilization of sales enablement strategies. The analysis involves gathering as much information about your target demographic. A more refined approach to sales enablement.

Meeting 184

Meeting Demographics Analysis Sales Enablement 184

Zoominfo

FEBRUARY 3, 2021

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” A sales enablement software company can now create an audience consisting solely of sales employees at companies with 20+ people in sales.

Data 246

Data Advertising Advertising Lead Rank 246

Nutshell

JANUARY 30, 2025

Analyze the performance of your competition in similar campaigns and industries to identify emerging market opportunities and provide updates on target demographics and consumer behaviors. For example, you can track the time users spend on your web pages and their demographics, such as age and location.

Report 83

Report Lead Rank Lead Scoring Marketing 83

Sales and Marketing Management

OCTOBER 31, 2017

What is their demographic makeup? A modern incentive management firm will provide incentive automation software capable of implementing flexible and timely motivational strategies. Here are 10 of the most important elements in designing and deploying your next incentive campaign. Gen X, Y or Boomer? How do they think?

Incentive 195

Incentive Incentives Strategy Penetration 195

Hubspot Sales

JULY 25, 2018

For example, if you’ve created a B2B Software product that helps remote construction teams, you’d probably focus on other companies within the construction industry. Runners: With a focus on new types of shoes, Nike shows they target not just based on demographic information (age, location, career) but also based on lifestyle.

Apparel 139

Apparel Marketing Segment Demographics 139

Zoominfo

MAY 5, 2021

Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics. software release will let users choose whether they want their activity monitored across apps, reports The New York Times. But Donovan cautions against getting too granular. In addition to FLoC, Apple’s latest iOS 14.5

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Smooth Sale

JANUARY 13, 2025

This may mean focusing on various industry regulations, government cost-reduction strategies, or effective software solutions for improving public safety. This strategy can help you quickly grow your email subscriber list and better understand your reader demographics.

B2G 109

B2G Lead Rank Lead Scoring Webinar Metrics 109

Sales Hacker

MARCH 25, 2021

Imagine you sell HR software designed to help HR managers run their teams efficiently. But what if Peter the Programmer has been tasked with building or outsourcing software that increases the efficiency of each key department? Your buyer personas are focused on demographics. Emotion drives decisions. Time to warm ’em up.

Buyer Persona 131

Buyer Persona Top of Funnel Buyer Outsourcing Services 131

Sales Hacker

MAY 13, 2021

The data you should collect fall into two sets of overlapping categories: implicit and explicit data, and this data can be behavioral or demographic. Demographic data includes information like title, industry, company size. You can break these point assignments into four buckets: demographics, behavior, deductions, and relationship.

Lead Rank 129

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 129

Zoominfo

AUGUST 22, 2022

For example, a medium-sized business with a larger-than-average sales team might have a bigger need for sales software than an enterprise company with a smaller sales team. Demographics Demographics are the characteristics of the people at those businesses who you’re targeting — most likely the buying committee.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

FEBRUARY 25, 2021

Lead scoring is a qualitative process of assigning numeric values to each lead you generate based on a combination of the behavior(s) a prospect demonstrates and how well their firmographic and demographic information aligns with a company’s ideal customer profile (ICP). Marketing Automation Platform (MAP). Sales Automation.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Hubspot Sales

JANUARY 9, 2018

Whether you’re writing your first sales plan or your fifteenth, knowing your target demographic is crucial. For example, HubSpot salespeople might primarily sell marketing software to CMOs and sales software to sales directors. If you’re a SaaS company, you should note vertical-specific software is becoming more popular.

Buyer Persona 145

Buyer Persona Referrals Commission How To 145

Nutshell

SEPTEMBER 15, 2023

On this page, we’ll go over six types of software for industrial companies. 6 types of software to include in your industrial company tech stack There are lots of digital tools out there, but six types in particular deserve to be included in your company’s technology stack. If so, don’t worry—we’ve got answers for you.

Software 62

Software Software Industry Company 62

Hubspot Sales

APRIL 30, 2020

For the sake of example, we're going to follow the sales process of a rep from an educational curriculum and scheduling software company. This is the stage where qualitative, quantitative, demographic, and psychographic research are analyzed to gain insight into prospect behavior and buying patterns. The 7 Steps of the Sales Process.

Sales Process 144

Sales Process Webinar Metrics Face-to-face Sales Qualified Lead 144

Nutshell

JUNE 15, 2023

There are countless types of software out there that can help your retail or ecommerce company drive better results, and the best strategy is to combine several of those tools in a tech stack for your business. Which types of software are the most useful and essential for your company? Having the right tools is a must for any company.

Retail 62

Retail Software Software Company 62

Hubspot Sales

NOVEMBER 14, 2018

This happened if the individual met various criteria, including but not limited to demographic characteristics as well as a behavioral profile that suggested the person might be a good fit for the product. If you sell software for ecommerce stores, a milestone might be “Customer makes first sale.”. When They’re Getting In-App Results.

Sales Qualified Lead 139

Sales Qualified Lead Lead Rank Top of Funnel Marketing Qualified Lead 139

Salesmate

MARCH 27, 2020

Yes, we are talking about CRM (customer relationship management) software. Having such software with you also keeps your data up-to-date with an accurate view of the customer’s psyche. CRM software provides businesses with an accurate picture of their customers, with relevant data that is not conflicting in nature.

Benefit 123

Benefit Ideal Customer Profile Customer Social Media 123

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. By the bottom of the funnel, they’ve already been added to a pipeline that matches their demographic information.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Hubspot Sales

NOVEMBER 20, 2023

Imagine you are the founder and manager of a company that once sold project management software to IT companies, but now, you’re expanding your focus to marketing agencies — specifically catering to internal marketing teams. In our example, your project management software is up against the likes of Asana, Trello, and Monday.com.

Industry 122

Industry Top of Funnel Decision Maker Demographics 122