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How to Build a Sales Enablement Training Program

Highspot

Imagine having a sales team that hits or exceeds their targets without fail. It might sound like a lofty goal, but there’s a proven way to get there with sales enablement training. 54% of enablement teams that manage sales training programs report a six-percentage-point increase in customer retention.

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How to Keep Institutional Knowledge from Falling Off the Demographic Cliff

Allego

This article appeared originally on Sales & Marketing Management. You may have heard about the “demographic cliff” that’s looming over our country’s workforce. But think of how many resources go into hiring and training new workers to replace departing ones. The pandemic has ushered in a new era of remote training.

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Research-Backed Benefits of Diversity on Sales Teams

No More Cold Calling

The research is clear: Diversity drives sales. Diverse sales teams can make more meaningful connections with your increasingly diverse customer base. Research on the benefits of diversity in the workplace prove it isn’t just a nice-to-have; for modern sales teams, it’s a must-have. 12% higher sales attainment.

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Webinar: Decoding Sales

Janek Performance Group

For 20 years, the Sales Mastery Sales Performance Scorecard (SPS) has been the annual go-to guide for how top B2B sales organizations win. It’s an indispensable survey of sales demographics, performance, training, and technology that provides a deep analysis into research and analytics.

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How to Make Your Sales Training More Inclusive, According to HubSpot's Inclusion Experts

Hubspot Sales

Whether you’re welcoming a new person to your sales team or helping develop skills among your current staff, sales training is a very important part of fostering a successful sales program. Below, they share their advice on how to improve inclusivity in your sales training. What is inclusive sales training?

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How to Create Memorable Brand Experiences 

Smooth Sale

Matt Dunkmann, the Vice President of Sales & Marketing at Craftsmen Industries, provides our guest blog, How to Create Memorable Brand Experiences. Find Your Target Audience As a company, you already understand your target demographic but must refine it for the experiential campaign.

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Five Reasons Your Sales Team Should Be Cross-Trained

The Pipeline

The sales department grows to become independent from the customer service, marketing, and other areas of the business. As a startup company, many sales forces intermingle with other departments as they are often in the same floor, right next to one another, and may even be the same person. About Chase Hughes.

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