Zoominfo

FEBRUARY 3, 2021

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” There must be a way that we can activate it in the advertising space to drive value for our customers.”. That description sounds quite a bit like ZoomInfo’s core offering today.

Data 246

Data Advertising Advertising Lead Rank 246

DiscoverOrg Sales

JUNE 13, 2018

These are firmographic and demographic identifiers – like industry, company size, and individual title – that we know our sales team can convert effectively. In addition to a contact’s behavior score, we have a demographic element to our lead scoring model. This is based on some of the criteria mentioned earlier around Fit.

Lead Rank 276

Lead Rank Inbound Lead Scoring Sales Qualified Lead 276

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. For every action a prospect takes, they create a trail of intent data across the internet. Consider this.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? Certain prospects may demonstrate buying behavior but NEVER be a good fit; whereas, other prospects could be ideal buyers that simply are not engaging with your marketing campaigns. Think of demographic data as who the person is, and behavioral data as what that person does.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Sales and Marketing Management

MAY 15, 2020

While making sales is, of course, the cornerstone of our profession, making purchases during this time is far from a priority – or even a possibility – for many of our prospects. Acting with thoughtfulness and a relaxed expectation of when the sale needs to be closed will mitigate the risk of you turning prospects off to your business.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

SBI Growth

JULY 6, 2013

Reps often lament that it’s challenging to get their message through to customers and prospects. LinkedIn Tagging helps you discover the true demographic alignment within your network. Not just for you, but for those you’re trying to reach as well. It’s increasingly difficult to break through the noise with folks in your network.

LinkedIn 312

LinkedIn Maximizer Strategy Networking 312

Zoominfo

AUGUST 27, 2020

With a focus on getting ahead of competitors, reps are assigned target prospects without overlapping each other. Greater adaptability: One of the main reasons territory maps are built is to maximize company visibility to sales prospects. What is Sales Territory Mapping? So let’s say you want to target larger enterprises in the US.

Territories 264

Territories Outside Sales Field Sales Segment 264

Hubspot Sales

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. Enhanced Prospect Profiles The better your prospect profile, the better your call outcomes.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

DiscoverOrg Sales

FEBRUARY 6, 2018

Fit, Opportunity, and Intent: Behavioral information is only predictive when it is combined with well-defined firmographic and demographic criteria that fit the Ideal Customer Profile. Fit data includes basic demographic, firmographic, and technographic information at the account and contact level. Job function. Department budget.

Ideal Customer Profile 238

Ideal Customer Profile Data Intent Data Lead Rank 238

Hubspot Sales

SEPTEMBER 30, 2024

Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case. Social selling isn‘t about bombarding prospects with generic sales pitches; it’s about building relationships.

Social Selling 108

Social Selling Social Media Media Networking 108

SBI Growth

NOVEMBER 18, 2019

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,

Intent Signal 259

Intent Signal Intent Resources Segment 259

Smooth Sale

NOVEMBER 18, 2024

Find Your Target Audience As a company, you already understand your target demographic but must refine it for the experiential campaign. Some companies try to make marketing to suit all groups, while others aim to target demographics that might miss other marketing efforts.

How To 103

How To Demographics Campaigns Consumer 103

The Pipeline

SEPTEMBER 21, 2021

This can be a million places based on industry, geography, and other basic demographics, again there are loads. Here we will look at two aspects of the same attribute, the ability to be “where the buyer is at.”. Where The Buyer Is At. Narrow it down, this is one example, you may want to look at doing this for multiple sets of data.

Buyer 345

Buyer Demographics Video Territories 345

Zoominfo

MARCH 6, 2021

Demographic and Firmographic Segmentation. B2B marketers lean more on firmographics than demographics. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques.

Segment 204

Segment Account Based Marketing Lead Rank Lead Scoring 204

Hubspot Sales

SEPTEMBER 12, 2024

While the pandemic normalized remote work, I still find in-person meetings at conferences and tradeshows crucial to building real relationships with your prospects and gaining their trust. Ninety-five percent use the software to some degree, 78% use it regularly, and only 5% don’t use it at all.

Hubspot 116

Hubspot B2B Buyer Data 116

Zoominfo

SEPTEMBER 18, 2018

But as marketing technology has advanced, so too has personalization—marketers can now offer highly-targeted campaigns based on a person’s buying preferences, demographic information, web activity, and more. Example : A prospect fills out a form on a landing page for a new security software. Unauthorized personalization.

Marketing 206

Marketing Demographics Campaigns Social Media 206

The Sales Heretic

MAY 21, 2019

One of my favorite pieces of research in the field of sales and marketing is a survey of B2B buyers conducted by Britt Beemer for American Demographics Magazine. In it, Beemer found that 70.1% of respondents would switch to a different vendor if the company was more fun to do business with. When I first [.].

Demographics 210

Demographics Vendor Survey B2B 210

Lead411

FEBRUARY 20, 2025

How to Use Predictive Analytics to Improve Your B2B Lead Scoring and Prospecting Stop chasing dead-end leads! Predictive analytics can help you focus on the prospects most likely to convert. B2B lead scoring is the process of ranking prospects based on their likelihood to convert into paying customers. What Is B2B Lead Scoring?

Lead Rank 52

Lead Rank Lead Scoring Sales Qualified Lead Ideal Customer Profile 52

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? Certain prospects may demonstrate buying behavior but NEVER be a good fit; whereas, other prospects could be ideal buyers that simply are not engaging with your marketing campaigns. Think of demographic data as who the person is, and behavioral data as what that person does.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

The Pipeline

JULY 30, 2019

I’d like you to take a look at the marketing material or collateral you use to prospect and sell. Others may reflect the size of the target company or a couple of other demographics. Most materials provided to salespeople or made available for buyers directly is geared towards one type of prospect.

Buyer 277

Buyer Collateral Harvest Quota 277

Zoominfo

OCTOBER 28, 2018

Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. 5 Ways Technographics Improve Sales Prospecting.

Data 177

Data Eloqua Buyer Persona Demographics 177

Zoominfo

OCTOBER 27, 2020

Marketers can now offer highly-targeted campaigns based on a person’s buying preferences, demographic information, web activity, and more. The most basic way to leverage contact data for personalized marketing is through prospect list segmentation. But as marketing technology has advanced, so too has personalization.

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

JANUARY 8, 2021

When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. That includes working with your sales team to identify the target buyer’s demographics, firmographics, preferred social media platforms, and where they are in the buyer’s journey. What Are Marketing Qualified Leads (MQLs)?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

AUGUST 18, 2020

Do you have your prospects’ email addresses and direct dial phone numbers on hand? How much do you know about each prospect’s professional background? So, what are the things that stand in the way of a salesperson actually getting in contact with a prospect? Researching Prospects. Identifying prospects.

Ideal Customer Profile 264

Ideal Customer Profile Decision Maker Analysis CRM 264

Sales and Marketing Management

JULY 24, 2020

Perhaps especially while the COVID-19 pandemic has placed a temporary hold on popular incentives among this demographic like travel, sales leaders can improve their incentives programs for younger employees by embedding a sense of purpose into their sales outreach. . Boost Sales Enablement with a Meaningful Prospecting Gift.

Incentive 227

Incentive Incentives Motivation Demographics 227

Sales and Marketing Management

JUNE 8, 2020

Perhaps especially while the COVID-19 pandemic has placed a temporary hold on popular incentives like travel among this demographic, sales leaders can improve their incentive programs for younger employees by embedding a sense of purpose into their sales outreach. Boost Sales Enablement with a Meaningful Prospecting Gift.

Incentive 227

Incentive Incentives Motivation Demographics 227

Sales and Marketing Management

DECEMBER 22, 2019

Sellers need to gather in-depth information about prospects and customers. Hit up social channels, read their 10-Ks, and keep up with industry press to know what’s going on right now: What are prospects’ recent struggles? What are the personas and demographics? Competitors? Customers they serve?

Decision Maker 240

Decision Maker Face-to-face Demographics Call-back 240

Nutshell

JUNE 25, 2021

Newsflash: half of your prospects are a bad fit for the products and/or services you sell. Fortunately, there are ways to identify and eliminate bad-fit prospects from your pipeline before they drag you down. Fortunately, there are ways to identify and eliminate bad-fit prospects from your pipeline before they drag you down.

Prospecting 112

Prospecting Lead Rank Sales Qualified Lead Lead Scoring 112

Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Read on to learn more about social prospecting, and discover which social media channels are most effective.

Social Media 124

Social Media Channels Media Prospecting 124

Zoominfo

SEPTEMBER 1, 2021

On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you. This not only allows you to filter your qualified leads ; it also increases the likelihood that your prospect will show up to the call. In this image, Amy (prospect) and Leo (AE) were previously chatting on email.

Sales Qualified Lead 236

Sales Qualified Lead Inbound Lead Rank Lead Scoring 236

Zoominfo

JULY 3, 2020

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. It can also tell you when your prospects are using this technology. Let’s explore firmographic and technographic data.

Data 195

Data Account Based Marketing Demographics Segment 195

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Sales Hacker

DECEMBER 18, 2020

You’ll be seen as a combatant, and your prospects aren’t going to be heard. If you take the time to really listen to what your prospects are saying, and if you work with them to explore their ideas and issues, you’ll be seen in a much more positive light. 3 You and your prospect should be on the same side.

Objections 132

Objections Prospecting Ideal Customer Profile Sales Qualified Lead 132

Hubspot Sales

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 128

Tools Ideal Customer Profile Prospecting Intent Data 128

Nutshell

AUGUST 20, 2024

Prospecting is an essential part of the sales process, but if you want to strike gold, you need to have a well-thought-out strategy in place. In this guide to sales prospecting, you’ll get everything you need to know. Table of Contents What is sales prospecting? Table of Contents What is sales prospecting?

Ideal Customer Profile 127

Ideal Customer Profile Benefit Prospecting Sales Qualified Lead 127

DiscoverOrg Sales

JANUARY 2, 2019

Other demographics. TOPO’s research suggests that, as Intent Data goes mainstream and becomes more integrated, it will become part of the prospect lifecycle. Intent Data lets teams communicate with prospects earlier in the cycle: Your prospects are out there, right now, with a problem you can solve.

Data 196

Data Intent Data Customer Intent 196

Zoominfo

MAY 27, 2019

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. If timed and executed effectively, content can push your prospects through your sales funnel until they become a customer. Ask them the kinds of content they use most often during their interactions with prospects.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197