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How to use Demographic Data in Your Sales Pitch

Zoominfo

Does your sales pitch cut through the noise, or just create more? It’s the most valuable asset humans own. The problem is that time is a non-renewable resource that is constantly diminishing. It stands to reason, then, that tempers flare whenever someone wastes your time. Because, well, how dare they? It’s infuriating. And unproductive.

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It’s Exciting to Manage a Multi-Generational Workforce

No More Cold Calling

Who we are as individuals might be influenced by when and how we grow up, but there’s more to all of us than one simple demographic. Not so fast: Contrary to popular stereotypes about young people, Gen Z is very focused on financial stability , and they prefer face-to-face communication in many situations. Entitled to Respect.

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How to Keep Institutional Knowledge from Falling Off the Demographic Cliff

Sales and Marketing Management

You may have heard about the “demographic cliff” that’s looming over our country’s workforce. The challenge facing organizations is to capture, preserve and share this wisdom – before it’s too late. This is the point at which the number of people leaving the workforce will outpace the number of new entrants.

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It Doesn’t End With the Sale: Managing Customer Relationships

The Pipeline

They’re happy to tell others about how much they enjoy your brand when communicating through social media, review sites like Yelp, and face to face with friends. The best way to do so, however, is a matter that often leaves your sales and marketing staff at odds. Why Long-Term Customer Relationships Matter.

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Business as (Un)usual: Best Practices for Salespeople Amidst COVID-19

Sales and Marketing Management

In the current climate, it’s a particularly peculiar time to be a salesperson; how can we pitch to customers who are most likely facing their own fair share of financial hardships? Here are best practices for securing sales while remaining sensitive to customer circumstances amidst crisis. Focus On Customer Relationships.

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10 Conversations to Retain Millennial Sales Talent

SBI Growth

Entering 2014, Sales and HR leaders face new trends causing turnover with top talent. This post offers solutions to Sales and HR leaders who ask this question: “How do we respond to demographic trends and retain top sales talent?” The impact of generational differences can be profound. The group now in their mid-teens to early 30’s.)

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The Tides of Change: Why Cruise Lines Can No Longer Afford to Wait on CRM

Pipeliner

As the cruise line industry continues to evolve, executives are facing increasing pressure to stay ahead of the competition. With the rise of sales enablement technologies and changing consumer behaviors, it’s no longer a question of if, but when, cruise lines will adopt Customer Relationship Management (CRM) solutions.

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