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Direct mail tactics for sales: Why physical mail still works, and how to use it

Nutshell

When you think of new marketing and sales strategies to boost your business in 2020, direct mail probably doesn’t come to mind. What Is Direct Mail? Direct mail involves sending letters, postcards, or other physical items to potential buyers and existing customers in order to compel a purchase or other action.

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The Resurgence of Direct Mail Marketing

Pipeliner

In a digital age where email and social media dominate the marketing landscape, direct mail marketing is often dismissed as outdated and ineffective. With over 20 years of experience in high tech and telecom, Wilson provides a wealth of knowledge on how direct mail can be a powerful tool in modern marketing.

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Successful Lead Generation - One Size Does Not Fit All

Pointclear

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Most leads from inbound marketing provide basic demographic information on forms to download or access content.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

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Generational Attention: The Impact of Offline Ads Across Age Groups

Smooth Sale

Our guest post explores how baby boomers, Generation X, millennials, and Generation Z respond to offline ads—especially direct mail—and how businesses can adjust their approaches to maximize their impact across these different age groups. Additionally, two-thirds of boomers report having a better impression of direct mail brands.

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How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Demographic data: role and responsibilities. That means knowing which social media channels – if any – they use, whether they prefer email or direct mail, respond to push notifications, or any of the many other channels of B2B communication. This should include: Firmographic data: industry, employee size, revenue.

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Marketing Strategy: 13 Steps To A Perfect Marketing Strategy 

SMEI

Buyer personas are based on real data about your target market, such as demographics, interests, and needs. Look at demographics (e.g. If you’re looking to sell a product or service, consider using offline channels for marketing campaigns such as print advertising and direct mail. age, gender, income, etc.).