Sales and Marketing Management

AUGUST 28, 2020

Here are some ways that sales teams can remain productive and maximize opportunities with prospects. . One of the most apparent challenges when working remotely is making that all-important connection with a prospect. Virtual Demos and PoCs. If you’ve reached this phase in sales prospecting, it’s go time.

Software 177

Software Software Skype Transportation 177

The Pipeline

SEPTEMBER 4, 2018

What I will offer up here, and in a webinar, this afternoon, are specific steps you can choose to implement and see an immediate difference in your prospecting calls. The number one barrier to prospecting success is our willingness to put a well-thought-out plan into practice or action. World Series Of Prospecting. No Practice.

Prospecting 228

Prospecting Cold Calling How To Webinar Metrics 228

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. What is B2B Sales Prospecting? Let’s start at the beginning.

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

Hubspot Sales

AUGUST 7, 2024

Early on in my position as head of business development at Lead Prosper, a SaaS company, I found myself on the receiving end of a software demo for an industry-leading company. But during the live demo, disaster struck. Table of Contents What Is a Sales Demo Environment? You can think of a sales demo environment in the same way.

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Closing How To Call-back Software 104

The Pipeline

OCTOBER 1, 2019

I know what you mean when you say to a prospect: “I just need a few minutes” or the popular “I just need a quick 15 minutes.” Or when you have a prospect on the phone, and you say “I was hoping to set a time…” Hoping? Demo – I’ve written about the fact that demo is a four-letter word , and it continues to be used as such.

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Objections Sports Up-Sell Buyer 291

Mr. Inside Sales

JANUARY 22, 2021

We all know the importance of asking questions of our prospects and clients, yet how many do you ask? And: Your prospects have all the answers about whether they’ll buy from you or not, and what you need to say to sell them. Here’s a list to get you started: For prospects: #1: “What motivated you to reach out to us today?”. [If

Face-to-face 287

Face-to-face Gatekeeper Licensing Decision Maker 287

Mr. Inside Sales

JULY 20, 2021

Qualify prospects better and learn their buying motives. Give better demos and presentations. This powerful CD (or MP3 Download) will instantly improve your ability to: • Get past gatekeepers. Connect with decision makers easier. Overcoming objections easier. You do want to do that, don’t you? Click this special link to purchase!

Gatekeeper 315

Gatekeeper Decision Maker Face-to-face Licensing 315

Zoominfo

DECEMBER 11, 2024

In Q4, we released enhancements to Copilot, our GTM Intelligence platform, that further empower enterprise GTM teams to engage prospects and customers with greater precision, speed, and intelligence. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

APRIL 23, 2020

Time to plan your next marketing campaign or start prospecting into your top accounts! You know a lot of target prospects don’t really have those job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? JUST KIDDING.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

Mr. Inside Sales

FEBRUARY 5, 2021

Before you get on your high horse and tell me you wouldn’t be caught dead using a script, consider: If I were to record your prospecting and demo calls for a week, and then transcribe what you say, what would I get? Your prospects will trust you more, and you’ll appear more professional. And prospects like that! #2:

Face-to-face 258

Face-to-face Sales Qualified Lead Hiring Gatekeeper 258

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Zoominfo

SEPTEMBER 1, 2021

On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you. Embed scheduling into your contact and demo forms. Integrating your calendar with your contact and demo forms lets your leads move the process forward themselves. Besides, it’s now in their calendar too.).

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Sales Qualified Lead Inbound Lead Scoring Lead Rank 236

Zoominfo

DECEMBER 15, 2020

It’s a science — understanding the market + humanization + appeal = (hopefully) more fitting prospects. Prospects typically get countless cold calls reaching for sale — so you still have to stand out from the (auditory) crowd. Organize Prospect Info by Building a Database from Scratch. Read more: Overcoming Sales Objections.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

The Pipeline

OCTOBER 23, 2017

But many sales people cherry pick time, and use it to avoid things that have to be done, like prospecting for example. Regularly when I ask buyers why they didn’t prospect, or when they plan to prospect, I hear “I’ll get around to it when I have time”. Which may lead one to conclude that they do not want to prospect.

Banking 268

Banking Sales Qualified Lead Quota Proposal 268

Zoominfo

NOVEMBER 9, 2020

What Tools Do People Use for Sales Funnels? The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. This goes for everything from tactical approaches to business development research to the underlying characteristics that make said prospects qualified enough to engage in the first place.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. While your industry has likely been affected by this too, building out a strategy for virtual events can be a great way to attract prospects.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

OCTOBER 30, 2018

It’s no secret, technology has transformed the way businesses communicate with customers and prospects. Modern sales reps rely on a variety of tools and technologies to conduct their work—including email, social media, video chat tools and more. Be sure to share this agenda with the prospect beforehand so know what to expect.

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Face-to-face Sales Process Skype B2B 225

Sales and Marketing Management

OCTOBER 10, 2018

The sales function is uniquely well-suited to be transformed by AI tools. It can improve effectiveness by suggesting an optimal path to deal closure, and it can provide detailed guidance for approaching each prospect. Machine learning and an expert recommendation system allow it to act and learn. Why AI Is Poised to Transform Sales.

Case Study 319

Case Study Analytics CRM Study 319

DiscoverOrg Sales

JUNE 6, 2017

Much like my mom’s BMW, I use personalized emails to catch the attention of my most important prospects. Either I get responses from someone who forwarded my email, or the prospect who received the email responds themselves. Plus, see actual cold email exchanges that resulted in me scheduling a demo. The “Five by Five” method.

Ideal Customer Profile 248

Ideal Customer Profile Decision Maker How To Top of Funnel 248

Mr. Inside Sales

APRIL 30, 2023

Problem: Salespeople talk too much when they finally get a prospect on the phone. They talk over their prospects and generally learn very little about what it takes to close a sale. Then hit MUTE again and listen as your prospect reveals more. They pitch features and benefits instead of asking questions and qualifying.

Sales Qualified Lead 212

Sales Qualified Lead Face-to-face Gatekeeper Licensing 212

Zoominfo

AUGUST 11, 2021

The symptoms are almost always the same: Sales teams waste time delivering demos to unqualified leads. It shows where leads and opportunities are in the sales cycle, from prospecting and first approach to discovery and (hopefully) closed-won. Your sales pipeline is also your surest tool for forecasting revenue and growth.

Pipeline 217

Pipeline Closing Sales Qualified Lead Top of Funnel 217

Zoominfo

APRIL 23, 2021

ZoomInfo’s Workflows tool ensures that reps can easily automate their plays and ensure that potential sales opportunities don’t fall through the cracks. Action: Once reps bucket the data they have accordingly, they can identify prospects like sales leaders and sales ops professionals with a campaign to initiate that first conversation. #4:

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Buyer Stage: Consideration.

Top of Funnel 197

Top of Funnel Lead Scoring Lead Rank Marketing 197

Zoominfo

JANUARY 8, 2021

When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. Once you have your ICPs mapped out, you can focus on building a stream of ready-to-buy prospects or marketing qualified leads. The overall goal is to stimulate prospects’ interest in your product or service. .

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

SEPTEMBER 24, 2024

When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores. Deploying AI at scale, however, requires AI-ready data.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Julie Hanson

APRIL 19, 2022

Video can be a powerful sales outreach tool — but only if the prospect watches it. As the number of videos sent out by sellers has exploded, prospects have become more ruthless about what videos they choose to watch. So “how do you record a prospect video that gets watched?” And your prospect will feel the difference.

Video 135

Video Prospecting How To Face-to-face 135

Zoominfo

JANUARY 6, 2021

Share the same goals and tools between sales and marketing teams. CRM systems help gain insights by gathering and analyzing behavioral data, which can come from: Customer support tickets Event registrations Meetings attended Product demos received Email open rates Content downloads. Embrace artificial intelligence.

Trends 246

Trends CRM Top of Funnel Marketing 246

Mr. Inside Sales

MARCH 27, 2020

The question is: Have you changed the way you’re approaching your prospects and clients? For example, if a current client or prospect has shared with you that they plan on resuming work full time at the end of this quarter and are committed to having a strong next quarter, then share this with the person you are speaking with.

Face-to-face 37

Face-to-face Gatekeeper Call-back Licensing 37

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. The B2B sales funnel depicts how prospective customers move through the buying process in stages. Salespeople interact with the prospects at each stage, persuading them to make a purchase. A sales rep walks them through a product demo.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. You can engage prospects throughout the customer life cycle. At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. A marketing tool with staying power. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

SEPTEMBER 10, 2021

That means more than half of your reps are putting themselves in a position where they have an inadequate view of the prospects in their pipeline. Those competencies allow your sales reps to pick up on subtle language cues from your prospect, which tell you how keen they are to strike a deal.

Sales Forecasts 242

Sales Forecasts Forecasting Data Decision Maker 242

No More Cold Calling

AUGUST 16, 2018

The best prospecting strategies require a human touch. So, they spend most of their time staring at screens—doing demos, sending emails, and interacting on social media. We will never replace real human engagement with tweets, status updates, “click here” buttons, or automated lead generation tools. Believe that?

Fashion 219

Fashion Buying Cycle Cold Calling Social Media 219

SBI

FEBRUARY 3, 2021

These folks have a key role to play in demos and proof-of-concepts or pilots. Look for three categories; Demos Presales Enablement Presales Management On the Engagement front, we’ve created two new categories Response-worthy content Embellished Email I won’t go into details as you can see how they’re defined in the Glossary.

Enterprise 180

Enterprise Enterprise Inbound Sales Enablement 180

SBI

MARCH 18, 2021

Moreover, by leveraging tools like Allego’s CRM integrations in combination with Business Intelligence solutions, you can start to correlate enablement activities to specific business outcomes that can help you better understand and optimize the impact of your content, your training, and your entire sales organization.

Hiring 164

Hiring Face-to-face Video Distribution 164

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

OCTOBER 15, 2019

Ready to start a conversation with any sales prospect in your database or CRM? Introducing, the “foot in the door” cold email prospecting method! The techniques we discuss in today’s post will help you email any prospect, whether it’s a CEO, marketing VP, industry influencer, or your favorite podcast host.

Top of Funnel 230

Top of Funnel Scale Film Lead Generation 230

PandaDoc

SEPTEMBER 17, 2024

Between prospecting, sales calls, data entry, quote preparation, and follow-ups, it’s very easy for teams to mismanage data and trip over themselves on the way to the finish line. That’s why sales collaboration tools are an essential part of the modern sales lifecycle. Let’s jump right in! 5 Capterra Rating: 4.4/5

Tools 98

Tools InsideSales Top of Funnel SalesForce 98