Zoominfo

DECEMBER 11, 2024

In Q4, we released enhancements to Copilot, our GTM Intelligence platform, that further empower enterprise GTM teams to engage prospects and customers with greater precision, speed, and intelligence. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

SEPTEMBER 3, 2020

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Craft educational content for each of those stages.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? It could be that their sales reps know how to prospect effectively. Most likely, though, they use prospecting insights to reach their sales goals. What are prospecting insights? What are prospecting insights? It turns out they’re pretty important.

Data 246

Data Prospecting Strategy Cold Calling 246

Zoominfo

SEPTEMBER 24, 2024

Combining first-party customer and prospect data with trusted, high-quality B2B data partners — especially providers who can incorporate an additional layer of advanced signals — takes the effectiveness of signal-based marketing to another level. Deploying AI at scale, however, requires AI-ready data.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Product Management University

MARCH 2, 2025

The biggest reason product manager demos need to be great has a lot more to do with internal stakeholders than any other audience. Sure, there are customer and prospect scenarios where great demo skills are highly beneficial for product managers, but most product manager demos are to internal audiences.

Retention 52

Retention Course Competition Customer 52

Sales and Marketing Management

NOVEMBER 9, 2020

From prospecting to discovery and demo calls, executives like CEOs and CFOs have become not just a name on an invite, but an active participant with plenty of questions and unique problems to solve. . Dive Into the Demo, Not the Deck. Neither demo nor deck is an opportunity to “do what we’ve always done.”

Buyer 334

Buyer Strategy Buyer Persona ROI 334

Zoominfo

NOVEMBER 30, 2020

And as it turns out, there are some very real benefits to using text as part of your prospecting strategy. Sure, being ghosted by your prospect is certainly a possibility, but at the very least, it gets your message read, and faster than if it had been sent via email. . Rules for Texting Sales Prospects. So, the jury is out.

Prospecting 195

Prospecting Face-to-face Cold Calling Benefit 195

No More Cold Calling

JULY 29, 2021

Unless you address the broken links in your prospecting system, your sales reps will continue to struggle with closing the deal. They just gave a demo and the standard pitch. Other reasons why salespeople fail to close sales include: The initial prospects were unqualified. The Only Fail-Proof Prospecting System.

Closing 409

Closing Sales Qualified Lead Lead Rank Lead Scoring 409

The Pipeline

OCTOBER 1, 2019

I know what you mean when you say to a prospect: “I just need a few minutes” or the popular “I just need a quick 15 minutes.” Or when you have a prospect on the phone, and you say “I was hoping to set a time…” Hoping? Demo – I’ve written about the fact that demo is a four-letter word , and it continues to be used as such.

Objections 291

Objections Sports Up-Sell Buyer 291

Mr. Inside Sales

JANUARY 22, 2021

We all know the importance of asking questions of our prospects and clients, yet how many do you ask? And: Your prospects have all the answers about whether they’ll buy from you or not, and what you need to say to sell them. Here’s a list to get you started: For prospects: #1: “What motivated you to reach out to us today?”. [If

Face-to-face 287

Face-to-face Gatekeeper Licensing Decision Maker 287

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. None of us stands out during prospecting. They don’t want to see your demo. When they get introductions from people their prospects know and trust, they walk straight into meetings with your ideal clients. Try this instead. Have We Met?

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Hubspot Sales

AUGUST 26, 2024

For the other 98%, you’ll need to follow up again and again, communicating key selling points and differentiators, overcoming objections, and most critically, delivering as much value as possible to the prospect. It’s a time consuming but necessary process, which means mastering the AI sales follow-up can be a game-changer.

Follow-up 122

Follow-up Lead Rank Lead Scoring Leads 122

Hubspot Sales

JULY 22, 2024

I’ve found that cold calling is an excellent way to engage prospects one-on-one and move them to the next step in the buying process. Cold calling is most effective when paired with strategies such as prospecting and sales qualification. Cold Call Script Examples **The prospect's phone rings** Prospect: Hello?

Cold Calling 111

Cold Calling Top of Funnel Inbound Call-back 111

Sales Hacker

DECEMBER 18, 2023

Not only has the function grown in popularity but automation has allowed us to increase the volume per rep dramatically which leaves prospects overwhelmed and unresponsive. The post Stori Sample Webinar: Title Goes Here, Page Demo Below appeared first on GTMnow. Luckily, there is a better way. Is ABSD the right for you?

Webinar Metrics 120

Webinar Metrics Outbound Account Strategy 120

Zoominfo

AUGUST 6, 2024

Email is a cornerstone of today’s go-to-market strategies, but crafting personalized and relevant messages that truly connect with prospects can be a complex and time-consuming task. Additional Context: Add specific directions or unique context related to the prospect. Users overall report a 60% boost in productivity thanks to Copilot.

Scale 130

Scale Buyer Intent Intent Data Intent 130

Partners in Excellence

JANUARY 23, 2025

And that drives us to look at our prospecting and activity metrics. How many emails, how many calls, how many meetings, how many demos how many proposals, how many bathroom breaks……… And the gurus reinforce and intensify this. We become obsessed with forecasts, pipelines, and their health.

Segment 122

Segment Maximizer Margin Up-Sell 122

Mr. Inside Sales

JULY 20, 2021

Qualify prospects better and learn their buying motives. Give better demos and presentations. This powerful CD (or MP3 Download) will instantly improve your ability to: • Get past gatekeepers. Connect with decision makers easier. Overcoming objections easier. You do want to do that, don’t you? Click this special link to purchase!

Gatekeeper 315

Gatekeeper Decision Maker Face-to-face Licensing 315

Sales Gravy

NOVEMBER 14, 2024

Key Takeaways: – Virtual Tastings as Sales Hooks: Virtual bourbon tastings became an effective "hook" to attract attendees to sales demos, webinars, and client meetings, increasing engagement and helping to break through typical sales communication noise. The virtual tasting quickly became a solution to this problem.

Trade Show 98

Trade Show Advertising Advertising Webinar Metrics 98

Zoominfo

DECEMBER 15, 2020

It’s a science — understanding the market + humanization + appeal = (hopefully) more fitting prospects. Prospects typically get countless cold calls reaching for sale — so you still have to stand out from the (auditory) crowd. Organize Prospect Info by Building a Database from Scratch. Read more: Overcoming Sales Objections.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Mr. Inside Sales

FEBRUARY 5, 2021

Before you get on your high horse and tell me you wouldn’t be caught dead using a script, consider: If I were to record your prospecting and demo calls for a week, and then transcribe what you say, what would I get? Your prospects will trust you more, and you’ll appear more professional. And prospects like that! #2:

Face-to-face 258

Face-to-face Sales Qualified Lead Hiring Gatekeeper 258

Zoominfo

SEPTEMBER 1, 2021

On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you. Embed scheduling into your contact and demo forms. Integrating your calendar with your contact and demo forms lets your leads move the process forward themselves. Besides, it’s now in their calendar too.).

Sales Qualified Lead 236

Sales Qualified Lead Inbound Lead Rank Lead Scoring 236

The Pipeline

MAY 18, 2021

As a person obsessed with prospecting, I am always on the look out for things that will give me and you a competitive advantage. No surprise, I discovered that our Friend Wendy Weiss, The Queen of Cold Calling® and who is the founder of the Salesology Prospecting Method , is up to some interesting things. SALESOLOGY.

Hiring 305

Hiring Cold Calling Enterprise Enterprise 305

Sales and Marketing Management

OCTOBER 26, 2020

For instance, more than a decade ago, Cisco Systems installed an on-demand portal that has a wiki knowledge base, virtual product demos and an expert locator. Sisense, a business intelligence software company, built a central digital shop for sales and marketing demos and other content, which reps can tailor to each customer. .

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Zoominfo

FEBRUARY 11, 2025

Your sales engagement platform might tell reps when to send an email, but it has no idea if a prospect is actually in a buying cycle. Integrate Sales Tools into a Unified Platform Prospecting, forecasting , sales engagement, and conversational intelligence should not operate as standalone systems. The list goes on. Sell Smarter.

Strategy 147

Strategy Scale Marketing CRM 147

Hubspot Sales

SEPTEMBER 6, 2024

When a prospect first reaches out for more information, I’ve found that engagement is at its peak. Many times I’ve been frustrated trying to chase down a once-excited prospect whose priorities have already shifted to the next item on the list. Instead, qualified opps became demos on the calendar around the clock. AI can help.

Closing 115

Closing Ideal Customer Profile Top of Funnel Lead Rank 115

Zoominfo

NOVEMBER 9, 2020

The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. This goes for everything from tactical approaches to business development research to the underlying characteristics that make said prospects qualified enough to engage in the first place. What Tools Do People Use for Sales Funnels?

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. While your industry has likely been affected by this too, building out a strategy for virtual events can be a great way to attract prospects.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

JULY 23, 2020

Leveraging our own data, we reroute inbound demos to the AE most suited to help a specific customer based on attributes we have collected. Give them a product demo. A good way to keep a warm lead engaged is by offering them a product demo. Good content attracts prospects, it’s as simple as that. Create Compelling Content.

Sales Qualified Lead 246

Sales Qualified Lead Lead Rank Lead Scoring Leads 246

Zoominfo

FEBRUARY 10, 2021

Telling your stories and the stories of others humanizes your selling and makes connections with prospects more meaningful (and productive). Your prospects Are Wired for Storytelling. And that makes sales pitches more engaging – for both you and your prospects. Get Your Prospect’s Attention (and Hold It).

Examples 246

Examples Case Study Face-to-face Study 246

Understanding the Sales Force

AUGUST 16, 2023

It would be the stone walkway equivalent of a salesperson starting with a presentation or demo. Most salespeople start with a demo, or some kind of monologue about capabilities. Doesn’t the same thing happen when a salesperson begins with a demo?

Sales Process 227

Sales Process Decision Maker Proposal Follow-up 227

No More Cold Calling

AUGUST 2, 2018

And still they are expected to prospect and bring leads into the pipe. How do they manage their time when they must do demos, talk to clients, prospect, and simultaneously juggle many customers, all while dealing with a complex solution? A long sales cycle exacerbates the problem.

Data 297

Data Quota Face-to-face Trends 297

Zoominfo

JANUARY 16, 2025

But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Declared Intent : The most actionable form, where a prospect explicitly requests a demo or more information. The challenge?

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

BuzzBoard

NOVEMBER 5, 2024

Buyer needs shift, industries adapt, and seasonal factors impact purchasing behaviors, meaning a fixed ICP may not align with today’s high-potential prospects. BuzzBoard’s look-alike prospect identification feature solves this challenge by bringing adaptability to your prospecting.

Ideal Customer Profile 52

Ideal Customer Profile Sales Qualified Lead Lead Scoring Lead Rank 52

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” It's relatively self-explanatory. Let's get a little more perspective on the various kinds of business emails you can send.

Ideal Customer Profile 111

Ideal Customer Profile Proposal Lead Rank Referrals 111

DiscoverOrg Sales

AUGUST 7, 2018

Your prospects are out there right now, hunting for a solution to a problem you can solve. These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors.

Intent Data 313

Intent Data Intent Data Lead Rank 313

Pipeliner

JANUARY 25, 2025

Heres how to do it right: Embed a product demo or trial upfront. Ensure your demo or trial showcases your products core benefits in seconds. Once they engage with the demo, direct them toward the next action, whether thats signing up, exploring pricing, or booking a call. Prospects should see themselves in your success stories.

Case Study 105

Case Study Customer Social Media Lead Rank 105