Product Management University

MARCH 2, 2025

The biggest reason product manager demos need to be great has a lot more to do with internal stakeholders than any other audience. Sure, there are customer and prospect scenarios where great demo skills are highly beneficial for product managers, but most product manager demos are to internal audiences. Heres why it matters: 1.

Retention 52

Retention Course Competition Customer 52

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Highspot

JANUARY 30, 2025

Key Takeaways Live Event Training ensures sales, marketing, and customer success teams receive consistent, real-time information to enhance learning outcomes and revenue team performance. Outdated training methods and disjointed efforts often lead to disengaged learners, inefficiencies, and missed revenue opportunities.

Training 59

Training Scale Webinar Metrics Face-to-face 59

Awarathon

NOVEMBER 14, 2024

Traditional sales training often lacks personalized learning and real-time feedback. This is where AI-powered platforms provide dynamic, tailored training scenarios that replicate real-world interactions. In the ever-evolving world of sales, AI-powered platforms like Awarathon, driven by Trinity, are redefining training standards.

Training 52

Training Objections Video Coaching 52

Vengreso

MARCH 26, 2025

Whether you’re new to the field or looking to close more sales, online sales training offers a flexible and effective path to success. Through virtual instructor-led training, professionals can now master the intricate selling process without the hefty price tag of traditional programs.

Training 63

Training Strategy Ideal Customer Profile Lead Scoring 63

Sales and Marketing Management

FEBRUARY 10, 2020

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Think SEO, SEM, and marketing analytics all rolled into one. Google Marketing Live.

Conference 229

Conference Microsoft Marketing Advertising 229

Highspot

JANUARY 23, 2025

Be sure to master the four Ps of marketingproduct, price, promotion, and placementthrough GTM training. Take Google Glass, a product with incredible technology but no clear product-market fit. It launched to hype but fizzled because the market just wasn’t ready for it. Youll save time, resources, and a lot of frustration.

Course 52

Course Training Strategy Marketing 52

Sales Hacker Training

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Whether it’s a live demo or a training session, people need to see best practices in action.

Sales Leadership 119

Sales Leadership Lead Rank Scale Marketing Qualified Lead 119

Awarathon

OCTOBER 24, 2024

Effective sales training is crucial in today’s competitive business environment. Fortunately, online sales coaching transforms this landscape with personalized and flexible experiences through advanced training platforms. This ensures a more effective training experience.

Trends 52

Trends Training Coaching Sales Coaching 52

Allego

FEBRUARY 18, 2025

Sales training has never been more criticalor more challenging. Markets shift overnight, competitors launch new products in a flash, and buyer expectations evolve at breakneck speed. This groundbreaking technology is transforming how enablement teams create, update, and personalize sales training content atunprecedented speed.

Training 62

Training Scale Hiring Lead Rank 62

Highspot

NOVEMBER 24, 2024

It might sound like a lofty goal, but there’s a proven way to get there with sales enablement training. 54% of enablement teams that manage sales training programs report a six-percentage-point increase in customer retention. What is Sales Enablement Training? What Does Sales Enablement Training Include?

Sales Enablement 52

Sales Enablement Training Top of Funnel How To 52

Highspot

APRIL 1, 2025

How Artificial Intelligence (AI) Role-Play for Manager Training Works AI role-play offers dynamic simulations of real team conversations, letting managers practice conflict resolution, decision-making, and coaching in a low-stakes yet highly engaging environment. Define Your Training Goals Identify your objectives for manager development.

Training 52

Training Sales Management Hiring Lead Rank 52

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. But with our new WebSight Buyer ID capability, enterprise marketers and sellers can know exactly whos interested in their solutions even if theyre anonymously visiting a website.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Partners in Excellence

JANUARY 23, 2025

How many emails, how many calls, how many meetings, how many demos how many proposals, how many bathroom breaks……… And the gurus reinforce and intensify this. And every performance issue is addressed by running the numbers setting new goals; more emails, more calls, more meetings, more demos, more activity.

Segment 122

Segment Maximizer Margin Up-Sell 122

Highspot

FEBRUARY 20, 2025

Key Takeaways AI-powered sales training helps reps build trust by personalizing conversations and addressing buyer needs. Enter a new era with AI-powered sales training that gives go-to-market (GTM) teams the tools they need to build trust in every conversation. That’s where AI-powered sales training can help.

Buyer 52

Buyer Training Coaching Scale 52

Awarathon

NOVEMBER 30, 2024

Traditional methods can be slow, but AI-enabled platforms are revolutionizing sales training for onboarding. These platforms offer interactive, scenario-based training that simulates real-world situations, allowing employees to practice communication and objection handling in a risk-free environment.

Banking 52

Banking Training Hiring Objections 52

Awarathon

FEBRUARY 10, 2025

Artificial Intelligence (AI) is transforming MR training by providing personalized coaching, real-time feedback, and data-driven insights, helping MRs improve product knowledge, refine communication skills, and maximize their chances of success. In a competitive healthcare market, AI-driven sales coaching is the key to long-term success.

Coaching 52

Coaching Training Sales Coaching Competition 52

Awarathon

MARCH 19, 2025

Conversational AI for Insurance Agents is transforming sales training by enabling agents to communicate policies effectively, address customer concerns confidently, and build stronger relationships. Compliance and Regulation Training Insurance agents must stay updated with changing policies and legal requirements.

Policies 52

Policies Insurance Insurance Training 52

Highspot

MARCH 12, 2025

Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Does your sales team spend countless hours working on leads that marketing swore were qualified, but most fizzle out before a demo even takes place?

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Scale 52

Highspot

JANUARY 23, 2025

Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships. What is Soft Skills Training? Soft skills training helps sales teams learn to work well with colleagues and customers. Did you know?

Training 52

Training Negotiation Exercises Proposal 52

Awarathon

FEBRUARY 28, 2025

Sales training in Philippines is a crucial investment for businesses looking to build high-performing sales teams. With an increasingly competitive market, companies must ensure their sales professionals are equipped with the right skills to drive revenue and customer engagement.

Training 52

Training Negotiation Coaching Sales Coaching 52

DiscoverOrg Sales

JUNE 14, 2017

I hadn’t closed a demo – or anything – in awhile. The sales team consisted of a circle of SDRs responsible for outreach and booking demos; and Account Executives (AEs), responsible for leading the demo and closing the deal. Heavy training to ensure the technology was fully adopted. “My And it showed. “I

Inbound 227

Inbound Outbound Ideal Customer Profile Outbound Sales Team 227

Awarathon

MARCH 6, 2025

Traditional car sales training takes a standardized approach, assuming all salespeople learn the same way. By leveraging AI-driven insights, AI sales coaching in automotive tailors training to each salesperson, helping them refine their skills, build confidence, and close deals more effectively.

Automotive 52

Automotive Training Negotiation Ideal Customer Profile 52

Mindtickle

FEBRUARY 13, 2025

In fact, the global medical devices market is expected to reach $539.10 The global medical devices market is expected to reach by the end of the year $ 0 B Yet, medical device sales reps dont have it easy. In this post, well examine medical sales rep training and its critical role in success. billion by the end of this year.

Training 52

Training How To Buyer Analytics 52

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing SugarCRM CRM Lead Scoring 171

Awarathon

JANUARY 24, 2025

AI-based sales training platforms in the Philippines are transforming L&D with personalized, data-driven training experiences. This blog helps companies explore the best sales training platforms in the Philippines, ensuring they choose the right one for improved engagement, productivity, and long-term success.

Training 52

Training Negotiation Sales Coaching Coaching 52

Partners in Excellence

JANUARY 7, 2025

The team went through the usual litany of CRM, sales enablement, research, marketing/outreach, conversational intelligence and other platforms. We are really looking to transform our go to market strategies, particularly with our larger customers, in these sectors. You could see him shifting into “need identification.”

Account 127

Account Research Lead Rank Lead Scoring 127

Tenbound

JANUARY 28, 2025

With an ever-growing market of tools designed to tackle everything from lead generation to pipeline management, choosing the right sales technology can feel overwhelming. – Vendor Websites: Explore feature lists, case studies, and demo videos directly from vendors. Join Tenbound Plus to find the best peers.

Sales Technology 91

Sales Technology Software Software Vendor 91

Sales and Marketing Management

DECEMBER 14, 2020

Scott Galloway, a professor of marketing at NYU’s Stern School of Business, states in his book, “Post Corona: From Crisis to Opportunity,” that the pandemic’s most enduring impact will be as an accelerant of dynamics that were already trending. Is it necessary to train sales reps on new skills? and fast-forward 10 years.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

DiscoverOrg Sales

FEBRUARY 19, 2019

Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. Don’t forget to show the ROI of your marketing team. KNOW YOUR PRODUCT.

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

Zoominfo

JULY 30, 2020

I hear it all the time – especially when I’m talking to VCs and Private Equity firms – Company X has an INCREDIBLE product, but they just haven’t built a go-to-market motion around it. It’s involved training, dedication, and innovation. And now we have an incredible go-to-market engine. We got them!

Lead Rank 213

Lead Rank Lead Scoring Marketing Qualified Lead Sales Qualified Lead 213

Sales and Marketing Management

DECEMBER 14, 2020

Author: TIM RIESTERER Sales training and enablement leaders, it’s time to level up. There are four forever changes transforming sales training and enablement from here on out: Marketing is the sales development team. Marketing is the sales development team. Buyers are searching for more information on their own.

B2B 199

B2B Revenue Top of Funnel Margin 199

DiscoverOrg Sales

APRIL 11, 2019

This alone may set this book apart from a lot of other sales dev books by some sales training professionals.). Whether it’s cloud-based products evolving to new needs and new markets, salespeople adapting to new sales technologies, or products so cutting-edge that you can barely describe them – don’t get comfortable.

Hiring 210

Hiring Outbound Top of Funnel Cold Calling 210

Hubspot Sales

SEPTEMBER 6, 2024

Instead, qualified opps became demos on the calendar around the clock. My recommendation for this : Teams with access to the Enterprise versions of the HubSpot Sales Hubs and HubSpot Marketing Hub have access to AI-powered lead scoring. Want some quick wins?

Closing 115

Closing Ideal Customer Profile Top of Funnel Lead Rank 115

Sales and Marketing Management

APRIL 28, 2019

Especially now, when new sales-related tech seems to crop up weekly: data management systems, sales forecasting, customer relationship management software, and automated email marketing platforms. Video marketing is one of the simplest ways to pull this off, even when you have a large team. And … Action!

Video 214

Video Closing Scale Face-to-face 214

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. What is Conversational Marketing? Real-time communication: Messages that are sent and received instantly.

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130