Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Early in my career, events terrified me.

B2B 130

B2B Marketing Strategy Lead Rank 130

Sales and Marketing Management

AUGUST 28, 2020

Author: Annie Reiss, Chief Marketing Officer, CloudShare While businesses determine how to safely return to something resembling a pre-COVID world, software sales teams are still racing to meet their quotas and keep business moving. Virtual Demos and PoCs. Today, the stakes are higher than ever for them to make a good impression. .

Software 177

Software Software Skype Transportation 177

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Vengreso

JANUARY 7, 2025

This article explores the cutting-edge tools and methodologies that will define the future of video sales mastery, with a spotlight on Vengreso’s FlyMSG Sales Pro Plan for teams , the top choice for salespeople seeking to elevate their video sales performance.

Video 74

Video Tools Top of Funnel Analytics 74

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play. 4: Customer technology play. Filtering criteria stays the same.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Sales and Marketing Management

FEBRUARY 10, 2020

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Think SEO, SEM, and marketing analytics all rolled into one. SMX Advanced.

Conference 229

Conference Microsoft Marketing Advertising 229

Zoominfo

JANUARY 6, 2021

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. Share the same goals and tools between sales and marketing teams. Future Trends in CRM.

Trends 246

Trends CRM Top of Funnel Marketing 246

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. But with our new WebSight Buyer ID capability, enterprise marketers and sellers can know exactly whos interested in their solutions even if theyre anonymously visiting a website.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Hubspot Sales

AUGUST 26, 2024

In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting. Fortunately, AI tools like Conversica can fill in the gaps and analyze current and historical data to deliver personalized messages that inspire confidence in your prospects.

Follow-up 122

Follow-up Lead Rank Lead Scoring Marketing Qualified Lead 122

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Pick out the right email automation tool. Technical Steps.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Partners in Excellence

JANUARY 23, 2025

How many emails, how many calls, how many meetings, how many demos how many proposals, how many bathroom breaks……… And the gurus reinforce and intensify this. And every performance issue is addressed by running the numbers setting new goals; more emails, more calls, more meetings, more demos, more activity.

Segment 123

Segment Maximizer Margin Up-Sell 123

Understanding the Sales Force

OCTOBER 6, 2024

Example 4 – Cold LinkedIn Message : Hi Dave, My name is [withheld by me], I am with a pay-per-performance marketing company. I’m one of those AI SDRs – how’s that for a demo? He doesn’t even tell us what is on that channel, what he does, or why we should care!

LinkedIn 329

LinkedIn Channels Hiring B2C 329

Hubspot Sales

SEPTEMBER 6, 2024

Instead, qualified opps became demos on the calendar around the clock. To meet your quota (and stay sane), it’s important to leverage AI tools and techniques that can unlock the following benefits. There have never been more ways to implement AI tools and work smarter. 5 Ways to Use AI to Close More Sales 1.

Closing 115

Closing Ideal Customer Profile Top of Funnel Lead Rank 115

Zoominfo

MARCH 8, 2021

Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). When marketers look over a lead’s qualifications, they examine their engagement with the brand along with their b udget, a uthority, n eeds, and t imeline (BANT). Instead, it’s a chase.

Lead Qualification 246

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Scoring 246

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing SugarCRM CRM Lead Rank 171

Partners in Excellence

JANUARY 7, 2025

They were curious about leveraging some AI based tools as part of the transformation. More as part of their learning process, they arranged meetings with a few leading companies to see if these types of tools might support what they were trying to achieve. How are people leveraging AI tools to accelerate this?”

Account 127

Account Lead Rank Lead Scoring Research 127

Zoominfo

APRIL 17, 2025

When its time for go-to-market strategy to become revenue reality, todays most innovative GTM teams know that intelligence makes all the difference. So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the worlds most important companies?

Ideal Customer Profile 130

Ideal Customer Profile Company Scale Enterprise 130

Sales Hacker Training

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Whether it’s a live demo or a training session, people need to see best practices in action.

Sales Leadership 119

Sales Leadership Lead Rank Scale Marketing Qualified Lead 119

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. These signals alert sales and marketing teams to recognize their pain points and take the next step in putting them through the pipeline.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Sales and Marketing Management

OCTOBER 10, 2018

But for business, AI is having an early transformative effect on sales and marketing by helping people make better decisions and serve customers more effectively. The sales function is uniquely well-suited to be transformed by AI tools. AI can diagnose diseases faster than human doctors. It helps supply chains run more efficiently.

Case Study 319

Case Study Analytics CRM Study 319

Hubspot Sales

AUGUST 7, 2024

Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. 85% of customers say they‘re willing to spend more on a SaaS tool if there’s good customer service. The CRM market size is expected to grow to $262.74 But what is the best CRM for SaaS companies?

Software 115

Software Software CRM Oracle 115

Tenbound

JANUARY 28, 2025

With an ever-growing market of tools designed to tackle everything from lead generation to pipeline management, choosing the right sales technology can feel overwhelming. Keep in mind the potential ROI; a higher upfront cost may lead to greater long-term benefits if the tool significantly improves productivity or revenue generation.

Sales Technology 91

Sales Technology Software Software Vendor 91

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen. Speed to Lead.

Hubspot 195

Hubspot Conversion Sales Qualified Lead Webinar Metrics 195

Gong.io

OCTOBER 19, 2021

But if you thought that gifted reps and some targeted marketing would get your team to the top, pull up a chair. It helps you dominate the market by turning your team members into superstars and your go-to-market function into a revenue-generating beast. Tons of software came along to do that quite effectively in recent years.

Sales Enablement 164

Sales Enablement Tools Top of Funnel Hiring 164

Allego

APRIL 17, 2025

The B2B buying process has changedand product marketers are now on the front lines of that transformation. And thats where product marketers come in. When product marketers lead with strategy, activation, and buyer alignment, they dont just support the sales teamthey accelerate revenue.

B2B 62

B2B Top of Funnel Marketing Vendor 62

Zoominfo

SEPTEMBER 1, 2021

Automation is a great way to speed up your marketing operations. Embed scheduling into your contact and demo forms. Integrating your calendar with your contact and demo forms lets your leads move the process forward themselves. Read on to find some fool-proof ways to increase your speed-to-response time when it matters most.

Sales Qualified Lead 236

Sales Qualified Lead Inbound Lead Rank Lead Scoring 236

Highspot

MARCH 12, 2025

Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Does your sales team spend countless hours working on leads that marketing swore were qualified, but most fizzle out before a demo even takes place?

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Scale 52

Mindtickle

FEBRUARY 7, 2025

Finding sales coaching tools that align with your needs and goals is important. In this post, well examine 9 of the top sales coaching software tools today. Best sales coaching platforms on the market Without further ado, heres a list of the 10 best sales coaching software solutions on the market today.

Sales Coaching 52

Sales Coaching Software Software Coaching 52

Zoominfo

NOVEMBER 9, 2020

What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. Related blog: How to Manage Expectations Around Marketing Vanity Metrics. What is a Sales Funnel? Enter, data.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. To help with the vetting process, here are some suggestions of the top RevOps tools worth considering.

Revenue 130

Revenue Tools Scale Lead Rank 130

Pipeliner

JANUARY 25, 2025

Its a combination of marketing tactics that can make your offer unique and irresistible without coming off as loud or gimmicky. Heres how to do it right: Embed a product demo or trial upfront. Ensure your demo or trial showcases your products core benefits in seconds. And if they dont see it, they move on.

Case Study 105

Case Study Customer Social Media Lead Scoring 105