Stop Avoiding layered Incentives (and Learn to Love Them)
Sales and Marketing Management
NOVEMBER 21, 2014
Teaser: Most channel marketers have a dysfunctional relationship with layered incentives. They know that incenting sales-driving behaviors, such as training and product demo, can make a partner feel more personally invested in selling their products. Tips for coooking up a program that's just right. read more'
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