SBI Growth
OCTOBER 21, 2012
This post is written for CEO’s who need to increase demand for their products. Demand generation is the science of stimulating latent demand. A definition of latent demand is a prospect is unaware of a problem. Our firm scores 17 forms of content against its ability to stimulate latent demand.
SBI Growth
AUGUST 19, 2012
It offers a basic 4 step process to benchmark your demand generation content. Demand generation content refers to web pages, blogs, eBooks, white papers, webinars, newsletters, and many others. Its role is to generate leads. Your blog, white papers, webinars, and eBooks must be your best sales people.
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SBI Growth
APRIL 8, 2013
Their goal is to know what resonates with buyers: Blog posts, webinars, white papers, etc. Generally, marketing leaders struggle with whether to outsource or use internal SMEs. DEMAND GENERATION. You also need someone responsible for launching, measuring and optimizing all demand generation channels.
SBI Growth
MARCH 5, 2013
Demand Generation – Creating interest and attracting new potential customers. Issue #1: Demand Generation. You are generating a ton of inquiries, yet few of them become leads. Your demand generation efforts have attracted visitors. Low open rates – Marketing produced content (blog, white paper, etc.)
SBI Growth
JANUARY 20, 2014
This happened with one of my demand generation clients. We encouraged the sales reps to flood the industry with the competitors offer (a Gartner white paper). This has major implications depending on the campaign activity and your relative position. You can go head-to-head or try to outsmart them.
SBI Growth
APRIL 22, 2013
Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. Assess Demand Generation Best Practices. Review best practices of demand generation to self-assess your team.
LeadBoxer
SEPTEMBER 27, 2020
Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?
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