Demand Generation Training White Paper 
Sales and Marketing Management
OCTOBER 23, 2017
Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). In the Expand phase, think about training and adoption. Convert (knowing when the customer is ready to buy).
The ROI Guy
SEPTEMBER 13, 2011
It is very easy for us to maintain and continue to evolve the content within the Interactive White Paper , and the personalization rules. No custom software application development / programming is needed to specify the content or rules.
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The Pipeline
DECEMBER 16, 2011
The REAL Problem with Sales Training. Stored in Guest Post , Productivity , Sales Leadership , Sales Success , Sales Training , e-book , execution. It seems that every week we are being told that sales training is not working in a very high percentage of cases – 85-90% was one statistic I read just yesterday. JF Corporation.
The ROI Guy
SEPTEMBER 13, 2011
Yes, we have several customers and partners who are authoring their own Interactive White Papers. Anyone with basic spreadsheet / Word skills can be taught how to create and publish Interactive White Papers on the Alinean platform, with no custom application development skills required / needed.
Sales and Marketing Management
OCTOBER 23, 2017
Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). In the Expand phase, think about training and adoption. Convert (knowing when the customer is ready to buy).
The Pipeline
SEPTEMBER 19, 2011
25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. Companies have shown selectivity with other training or development programs. Given that, why train them?
The Pipeline
FEBRUARY 15, 2012
Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. Sales Training. White Paper. Dave Kahle – Sales Training.
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