SBI Growth

JANUARY 20, 2014

In this example, the downloadable tool includes valuable intellectual property. CMO’s can use the tool to drive increased performance. Download the Offer Strategy Assessment tool to drive higher campaign conversions. Use the tool as a brainstorming resource to assess your offers. But that’s not enough.

Campaigns 310

Campaigns Demand Generation Demand Generation Targets Outside Sales 310

SBI Growth

MARCH 5, 2013

Demand Generation – Creating interest and attracting new potential customers. Included in the tool are common definitions to help you with this. Issue #1: Demand Generation. You are generating a ton of inquiries, yet few of them become leads. Your demand generation efforts have attracted visitors.

Education 320

Education Top of Funnel Sales Qualified Lead Demand Generation Targets 320

The ROI Guy

SEPTEMBER 13, 2011

The Interactive White Paper is hosted on the Alinean XcelLive™ platform , which has a number of lead capture options and connectors to several of the most popular marketing automation / CRM solutions. Each tool has its own registration form, which can be customized.

Leads 40

Leads Marketing Qualified Lead Ideal Customer Profile Lead Nurturing 40

The ROI Guy

SEPTEMBER 13, 2011

Yes, we have several customers and partners who are authoring their own Interactive White Papers. Anyone with basic spreadsheet / Word skills can be taught how to create and publish Interactive White Papers on the Alinean platform, with no custom application development skills required / needed.

Marketing 40

Marketing Tools Training Customer 40

SBI Growth

OCTOBER 5, 2013

By signing up, you will get a copy of our Marketing Spend Assessment tool and Best Practice. Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events. Spending too Much on the Wrong Things.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SBI

JULY 10, 2018

Traditional demand generation methods just aren’t cutting it anymore. Sites like Gartner, G2Crowd, and Forbes report when accounts download white papers or read articles. This isn’t about forcing yet another tool into your tech stack, or another process into your workflow. The idea behind F.I.R.E.

Intent Data 138

Intent Data Lead Rank Lead Scoring Closing 138

The ROI Guy

DECEMBER 7, 2012

The Alinean team worked with OpenText to create the Enterprise Content Management Interactive White Paper, delivering a completely personalized, compelling and value-focused content to help fuel demand generation campaigns, to create better response rates and drive incremental sales opportunities, and help buyers answer "Why Change?"

Enterprise 75

Enterprise Enterprise Demand Generation Targets Demand Generation 75

The ROI Guy

SEPTEMBER 13, 2011

Often, based on the user’s role and stage in the buying lifecycle, the call to action within the Interactive White Paper can be custom configured to provide proper / better guidance.

Ideal Customer Profile 40

Ideal Customer Profile Decision Maker Case Study Buying Cycle 40

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation? From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

The ROI Guy

SEPTEMBER 20, 2012

Alinean announced this week an ROI Guarantee for Value Marketing Tool campaigns. Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities.

Guarantee 49

Guarantee ROI Lead Scoring Lead Rank 49

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. Sales Tool. White Paper. February 2008. January 2008. December 2007.

Pipeline 223

Pipeline Hiring Demand Generation Targets Demand Generation 223

The ROI Guy

JUNE 13, 2012

As a result, you absolutely need to invest in Value Marketing Tools to drive revenue: challenging the “do nothing” buyer to take action, justifying the investment in your proposed solutions, and quantifying your differentiating value. But how can you be sure that the investment in Value Marketing Tools will pay-off?

Guarantee 65

Guarantee ROI Lead Scoring Lead Rank 65

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

The Pipeline

NOVEMBER 25, 2011

Finally, and frankly my favourite is the White Paper nominated for Top Sales & Marketing EBook , it is a piece I wrote focused on time called Sales Happen In Time. Demand Generation. Sales Tool. White Paper. The other nominees include Kendra Lee. Book Notice. Book Review. Business Acumen.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

The Pipeline

FEBRUARY 22, 2012

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Demand Generation. Sales Tool. White Paper. January 2008. December 2007. Book Notice. Book Review.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation Targets 216

The Pipeline

DECEMBER 7, 2011

Demand Generation. Sales Tool. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange.

Pipeline 245

Pipeline Cold Calling Webinar Metrics Hiring 245

The ROI Guy

JULY 18, 2012

Leveraging its proprietary telecommunications research and platform, Alinean developed the Avaya IP Office TCO Calculator, a simple self-service on-line tool to tally the “cost of doing nothing” and potential capital and operational cost savings with Avaya. Click here to run the tool.

Case Study 61

Case Study Study Telecommunications Demand Generation Agencies 61

The Pipeline

NOVEMBER 16, 2011

Demand Generation. Sales Tool. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange.

Pipeline 240

Pipeline Cold Calling Hiring Compensation 240

The Pipeline

OCTOBER 26, 2011

Demand Generation. Sales Tool. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange.

Pipeline 240

Pipeline Lead Scoring Lead Rank Cold Calling 240

Pointclear

DECEMBER 8, 2011

Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. Chris originally published this post on November 14, 2011, and it is republished here with his permission.

ROI 178

ROI Demand Generation Agencies Salary Demand Generation 178

The Pipeline

JANUARY 18, 2012

Demand Generation. Sales Tool. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253

Pipeline

APRIL 1, 2024

Improve your content marketing with valuable and informative blogs, white papers, and e-books. It builds your authority in the logistics industry and boosts inbound lead generation. Research shows 68% effectiveness in B2B demand generation. You must also ensure your website has a responsive design.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

The Pipeline

MARCH 7, 2012

Demand Generation. Sales Tool. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange.

Pipeline 210

Pipeline Sales Qualified Lead Cold Calling Webinar Metrics 210

The Pipeline

FEBRUARY 8, 2012

Demand Generation. Sales Tool. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange.

Pipeline 228

Pipeline Top of Funnel Cold Calling Webinar Metrics 228

The Pipeline

NOVEMBER 23, 2011

Demand Generation. Sales Tool. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange.

Sales Qualified Lead 231

Sales Qualified Lead Pipeline Cold Calling Webinar Metrics 231

The Pipeline

JULY 1, 2011

Demand Generation. Sales Tool. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange.

Pipeline 181

Pipeline Cold Calling Hiring Compensation 181

The Pipeline

JANUARY 17, 2012

Demand Generation. Sales Tool. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange.

Influencer 222

Influencer Pipeline Hiring Top of Funnel 222

The Pipeline

MARCH 6, 2012

Demand Generation. Sales Tool. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange.

Pipeline 212

Pipeline Hiring Top of Funnel Cold Calling 212

The Pipeline

JANUARY 28, 2012

Demand Generation. Sales Tool. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange.

Pipeline 215

Pipeline Social Media Cold Calling Compensation 215

The Pipeline

FEBRUARY 29, 2012

Demand Generation. Sales Tool. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange.

Pipeline 212

Pipeline Hiring Cold Calling Top of Funnel 212

The Pipeline

AUGUST 24, 2011

Beyond automation, tools, and other resources available to sales professionals today, it still is the responsibility of the rep to be sure they are ready and willing to fully engage with a potential buyer, we examine a few here, some next week, but we are also curious as to what you do to be better prepared. Demand Generation.

Pipeline 241

Pipeline Top of Funnel Hiring Cold Calling 241

The Pipeline

FEBRUARY 20, 2012

Stored in Attitude , Communication , Communication Strategy , Demand Generation , EDGE Sales Process , Funnel management , Impact Questions , Interactive Selling , Next Steps , Proactive , Sales Strategy , Sales Success , Sales eXchange , execution , qualifying. Demand Generation. Sales Tool. White Paper.

Pipeline 218

Pipeline Top of Funnel Hiring Demand Generation 218

The Pipeline

AUGUST 10, 2011

Demand Generation. Sales Tool. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Lead Scoring Lead Rank Tools 45

The Pipeline

JANUARY 24, 2012

Demand Generation. Sales Tool. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange.

Pipeline 203

Pipeline Top of Funnel Hiring Cold Calling 203

The Pipeline

FEBRUARY 21, 2012

Demand Generation. Sales Tool. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange.

Pipeline 220

Pipeline Cold Calling Sales Qualified Lead Compensation 220

The Pipeline

MARCH 9, 2011

Demand Generation. Sales Tool. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange.

Pipeline 238

Pipeline Cold Calling Hiring Compensation 238