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Demand Generation Marketing Strategies: Tips and Tricks

LeadBoxer

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). Director, Corporate Marketing at Act-On Software , a marketing automation provider. Convert (knowing when the customer is ready to buy). Paige Musto is Sr.

Marketing 192
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How does Alinean maintain the Interactive White Paper content and tool?

The ROI Guy

It is very easy for us to maintain and continue to evolve the content within the Interactive White Paper , and the personalization rules. No custom software application development / programming is needed to specify the content or rules.

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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). Director, Corporate Marketing at Act-On Software , a marketing automation provider. Convert (knowing when the customer is ready to buy). Paige Musto is Sr.

Marketing 120
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Your 2014 Marketing Budget Roadmap

SBI Growth

Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events. The software automates lead management and campaign management.

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How to Find a Deal That Will Close This Month

SBI

Traditional demand generation methods just aren’t cutting it anymore. Sites like Gartner, G2Crowd, and Forbes report when accounts download white papers or read articles. For many sales and marketing teams, discovering an in-month deal requires a whole lot of luck. But we know in B2B, luck isn’t a scalable tactic.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

The best way here is to opt for reliable logistics CRM software with lead management features. Improve your content marketing with valuable and informative blogs, white papers, and e-books. It builds your authority in the logistics industry and boosts inbound lead generation. It should also be scalable and easy to use.