Sales Hacker

AUGUST 20, 2024

As Upland’s Chief Revenue Officer, Matt Breslin oversees customer success, demand generation and communications, sales, revenue enablement, and revenue analysis, supporting our Shared Services Organization. Matt has 25 years of experience in the software industry, most recently leading a $700 million business at Infor.

Cost per Acquisition 103

Cost per Acquisition Infor Software Software 103

The Pipeline

OCTOBER 3, 2011

A variation on the familiar “oh no, it is not the hardware, it’s a software issue” ya right. Add video comment. Demand Generation. The first encounter was with a CSR, who quickly tried to convince me that it had nothing to do with their (lack of) service, and was likely my router. Sales eXchange.

Pipeline 227

Pipeline Customer Demand Generation Agencies Hiring 227

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Sales and Marketing Management

OCTOBER 23, 2017

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. How about video marketing? Director, Corporate Marketing at Act-On Software , a marketing automation provider.

Marketing 192

Marketing eBook Social Media Trade Show 192

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. While this approach was great for building out our video content library, we needed to adjust in order to keep our audience engaged.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Sales and Marketing Management

OCTOBER 29, 2018

And you don’t need to be enterprise-level to make this work: using email automation software such as Moosend makes this an affordable, highly scalable tactic that is vital for growing your business in 2019. Video soars. Adding a video to marketing emails can boost click-through rates by 200 to 300 percent.

Top of Funnel 120

Top of Funnel Scale Hiring Demand Generation 120

Pointclear

APRIL 18, 2012

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Video Marketing - A Surprising Trend. The Impact of Mobile.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Crunchbase

DECEMBER 13, 2021

There are two types of videos you can use for virtual selling: synchronous and asynchronous. There are two types of videos you can use for virtual selling: synchronous and asynchronous. Synchronous forms of video communication happen with your prospect in real-time. A video conference works best if you have software for the job.

Hiring 105

Hiring Face-to-face Demand Generation Agencies Video 105

SBI

OCTOBER 12, 2017

Just because metrics shift from demand generation to revenue doesn’t mean inbound strategies should be abandoned — they just need to be tweaked. If all you’re doing is scoring leads based on how many times they hit your site, the number of items they download, the number of videos they watch, etc.,

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

Green Lead's B2B

MAY 13, 2013

There is a whole set of new, fun, exciting demand generation tactics happening right now. Video is the next wave and we know enough know to provide useful advice. B2B demand generation is fun again and there is a lot to learn and go test.

Demand Generation 26

Demand Generation Demand Generation Targets ACT B2B 26

Sales and Marketing Management

OCTOBER 23, 2017

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. How about video marketing? Director, Corporate Marketing at Act-On Software , a marketing automation provider.

Marketing 120

Marketing eBook Social Media Trade Show 120

Fill the Funnel

NOVEMBER 8, 2010

Peter Stewart, SVP Collaboration Technology Solutions, PGi entertained the audience with a series of entertaining videos and then introduced the attendees to a new virtual meeting web tool - iMeet. Demand Generation Tactics that Create Synergy between Sales & Marketing. Mission accomplished Gerhard! funnelholic at SM20.

Twitter 83

Twitter Conference Axonom SAP 83

Vengreso

MARCH 2, 2021

asking their peers in social forums, engaging on social media, and consuming videos at least weekly. Modern sellers must develop social selling skills and learn how to use video for sales. In fact, 59% of senior executives say they would rather watch a video than read a post. Sales prospecting has a very targeted approach.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Chorus.ai

JANUARY 10, 2020

Her previous roles in sales include Senior Manager of Inside Sales at Gong.io, a revenue intelligence company, and Regional Vice President of Business Development – Enterprise West at G2, the world’s largest B2B tech marketplace for software and services. In July 2019, Becc joined Chorus.ai as Head of Sales Development.

Scale 114

Scale Webinar Metrics Hiring Demand Generation Agencies 114

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. If you’re looking to optimize your B2B marketing funnel to achieve growth, you can rely on ZoomInfo’s world-class data and advanced software to get the job done.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Pointclear

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Hubspot Sales

APRIL 22, 2020

That’s because Associate Manager, Demand Generation at PandaDoc, Jan Aclan, AKA the guy who architects all of our follow-up cadences, said that he turned to this article on cadences when he was first creating ours. What was the last software you bought for x? Funny how it works out like that sometimes. Authority Questions.

Hubspot 131

Hubspot Call-back Report Follow-up 131

Hubspot Sales

SEPTEMBER 4, 2024

If you’re looking for CRM (Customer Relationship Management) software for your startup, a third-party review website like G2.com To help you evaluate your options, I reviewed a range of CRM software and identified the best ones. These include blog posts , free courses , videos , and a robust knowledge base.

Lead Rank 105

Lead Rank Lead Scoring Hubspot Scale 105

BrainShark

FEBRUARY 5, 2010

Staci Gregg from Software Spectrum talks about improving demand generation results through the use of video presentations.

Campaigns 48

Campaigns Demand Generation Demand Generation Targets How To 48

Engage Selling

MARCH 28, 2012

Greenfield Services is the premier demand generation consultancy in North America dedicated to two main markets: hospitality & meeting industry suppliers such as hotels, resorts, conference venues and destination marketing organizations, and membership-based, professional & trade associations.I

Opportunity 75

Opportunity Demand Generation Agencies Hotels Conference 75

Nutshell

APRIL 24, 2020

A good website will drive demand, generate leads, and provide shareable content for your audience, but you have to get it to that point first. Video producer Drop Creative tastefully uses a video instead of a hero image. This technical image gets an A+ because this is exactly what users do with the software.

Top of Funnel 118

Top of Funnel Case Study Funnel Lead Rank 118

Green Lead's B2B

MAY 13, 2013

There is a whole set of new, fun, exciting demand generation tactics happening right now. Video is the next wave and we know enough know to provide useful advice. B2B demand generation is fun again and there is a lot to learn and go test.

Demand Generation 20

Demand Generation Demand Generation Targets ACT B2B 20

Delicious Sales

MAY 2, 2012

Software (1035). Demand Generation (181). MORE >> 21 Tweets THE SALES HUNTER | SATURDAY, AUGUST 10, 2013 VIDEO SALES TIP: Would You Buy From You?! Check out the below video to better understand what I mean: Copyright 2013, Mark Hunter “The Sales Hunter.” Sales (12918). Marketing (6398).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

Sales Hacker

NOVEMBER 15, 2017

Artificial Intelligence (AI) refers to a system of computers, software, machines and processes that simulate certain aspects of human intelligence such as image perception, voice recognition and reasoning. Content Management System (CMS) is a computer program or software application used to create, modify, store and manage digital content.

Lead Rank 104

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 104

SBI

JUNE 19, 2019

The prestigious CODiE Awards , hosted by the Software & Information Industry Association (SIIA), recognize the companies producing the most innovative businesses technology products across the country, and around the world. Michael Cotoia, CEO, TechTarget. NEWTON, MA – JUNE 17, 2019: TechTarget, Inc.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Instead, Gainsight hosted a conference about the practice of customer success, theorizing that through early conversations, they could create value for a persona who would eventually buy their software.

Media 80

Media Company Distribution How To 80

The Spiff Blog

OCTOBER 18, 2022

He started in tech doing QA at a video game company in the L.A. After working for many years in software QA, Kevin jumped at an opportunity to become a product leader. In his free time, Kevin loves to hike, bike, play sports and video games, and rockhound. Megan McGinley, Demand Generation Manager.

Meeting 72

Meeting Engineering Commission Sports 72

Sales Hacker

JUNE 11, 2020

For example, a message to the chief information officer of a large bank will be drastically different than a message to the engineering manager at a software company. An outbound strategy may require hiring either a dedicated BDR team for demand generation or sales reps with specific prospecting skills and networks.

Inbound 102

Inbound Outbound Ideal Customer Profile Top of Funnel 102

SalesFolk

JANUARY 26, 2021

Watch this quick video I made that explains why you shouldn’t blindly copy anyone’s email template: **HINT : It has NOTHING to do with the ethics of plagiarism, but rather the fact this is highly ineffective. However, the end result was me getting spammed with my very own email templates. .

Hubspot 52

Hubspot Fashion Demand Generation Demand Generation Targets 52

Sales Hacker

NOVEMBER 8, 2024

Face-to-Face Engagements For high-value accounts, in-person visits (or video calls if distance is a factor) can be transformative. He currently leads Atrium, makers of sales performance management software to help organizations measure and improve sales performance.

Loyalty 94

Loyalty Customer Face-to-face Scale 94

Hubspot Sales

AUGUST 21, 2023

This can be in the form of a blog, whitepaper, or video. Build brand awareness and demand generation with inbound and/or outbound methods. This occurs through demand generation, which can happen with both inbound and outbound strategies. First up is the attract phase. You must optimize.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

JANUARY 24, 2018

What are your biggest demand generation challenges? Create engaging video content. Video content is hugely popular with marketers and salespeople alike – especially on LinkedIn: They generate huge amounts of engagement. In the post above, Allen has shot a video with Amy Mowafi, CEO of MO4.

Lead Generation 92

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 92

SalesLoft

JANUARY 2, 2020

Sales Gravy (Jeb Blount) | Thousands of free sales articles, videos, podcasts, tips, training, and advice by the top sales experts, authors, and trainers. LinkedIn Sales Solutions | The LinkedIn Sales Blog is a top resource for sales professionals – learn about social selling, top sales strategies, and Sales Navigator tips and tricks.

Lead Rank 52

Lead Rank Webinar Metrics Inside Sales Lead Scoring 52

Gong.io

OCTOBER 12, 2022

Our Revenue Intelligence software helps with: . Understand what happens to leads in the funnel (Demand Generation teams). We created this 59-second “announcement” video that only used real customer audio snippets. Feel free to browse our product page for the full breakdown, but the short version is this: . Marketing win.

Revenue 62

Revenue Marketing Top of Funnel Call-back 62

Vengreso

MAY 5, 2022

Sales training, product, and market information, a great CRM, and sales enablement software are all essential factors that can shape the sales reps’ chances of success. However, the software itself remains a vague concept in the buyer’s mind unless they can see it in action. Let’s say, for example, that you are selling a CRM.

Sales Enablement 54

Sales Enablement Lead Rank Sales Operations Demand Generation Agencies 54

Hubspot Sales

JULY 1, 2019

According to TOPO senior demand generation analyst Eric Wittlake, having an ICP lets you decide whether to target an account without bringing together your entire leadership team. Suppose you're sell marketing and sales automation software. That’s why a huge component of ABS is your Ideal Customer Profile (ICP).

Ideal Customer Profile 100

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 100

Sales Hacker

FEBRUARY 3, 2020

Check out their video below. You learn from the brightest in the industry and meet some incredible business-to-business software-as-a-service founders who share insights on how to scale your business faster. Check out this video from last year to see what they’re all about. Scott Barker, Head of Partnerships, Sales Hacker.

Conference 77

Conference Scale Networking Industry 77