Zoominfo

JANUARY 5, 2023

At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Get a Demo Ranked campaign tiers can organize lists by region or other value-based segmentation. ZoomInfo MarketingOS Finally, ABM with data you can trust. Find out how today.

Cost per Lead 130

Cost per Lead Demand Generation Demand Generation Targets Lead Rank 130

SBI Growth

AUGUST 22, 2012

Guide your team to build reports to measure the effectiveness of your Content Marketing and Demand Generation campaigns at driving leads. Definition: A more granular approach to source tracking by identifying visitors driven from specific Demand Gen campaigns such as Pay-Per-Click campaigns. Why do you care? A/B testing.

ROI 306

ROI Omniture Data Demand Generation 306

Zoominfo

MARCH 13, 2025

To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment. Solution: Smartsheet partnered with ZoomInfo to fuel its ambitious growth plans, leveraging: High-quality B2B data to refine audience segmentation and personalization.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

SBI Growth

MAY 1, 2013

The closure rates were near 50% from her 3 partner segments. Demand Generation. She then considered her options: Tiered or segmented alignment. Demand Generation. Sarah broke down her rebuild into 4 distinct buckets: Process – business process, lead flow; to and from sales, partners, inbound and outbound.

Outsourcing Services 296

Outsourcing Services Demand Generation Agencies Marketing Demand Generation 296

Zoominfo

MARCH 17, 2025

But many RevOps teams still struggle with inefficient segmentation, suboptimal territory design, and a lack of actionable insights. Additionally, accessing critical data on privately owned businesses a key segment of Capital Ones market required tedious manual requests from individual websites, delaying prospecting efforts.

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

Zoominfo

AUGUST 27, 2024

Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. These products and platforms are designed to help you identify, engage, and convert your most valuable prospects, ultimately driving growth and success for your organization.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

SBI Growth

APRIL 22, 2013

Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. More robust grading models include segmenting A, B, C & D assignments to provide distinction of quality. Assess Demand Generation Best Practices.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. While it can be used to help you qualify leads, it’s also an excellent strategy to segment audiences.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

SBI Growth

NOVEMBER 27, 2013

What are the verticals, regions, segments to target? Campaigns and demand generation programs ready. Iterate: Based on early indicators and feedback, refine your demand generation programs and campaigns. A successful product launch starts with a good strategy. Are their new markets to enter? Monitor Pipeline.

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation 288

SBI Growth

NOVEMBER 26, 2013

Based on his analysis, three initiatives were selected as top priorities: Market analysis and segmentation. Demand generation. Marketing would need to oversee the demand generation initiative. Level of Risk: What could cause us to stumble, or completely fail? Talent management. Ownership Teams.

Demand Generation 282

Demand Generation Demand Generation Targets Sales Operations Analysis 282

SBI Growth

DECEMBER 12, 2013

That''s where SBI''s demand generation programs benefit from ProForma Lead Source assessment tools. Demand Generation teams should focus on these metrics: Cost per qualified Sales Ready Lead. Conversion rate of Lead to Opportunity segmented by source or mode (Email, direct mail, social media, field event, etc.).

Cost per Lead 282

Cost per Lead Sales Qualified Lead Ideal Customer Profile Leads 282

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. Enhanced content syndication segmentation options. Also, the company status updates are front and center with the ability to segment and target the audience that can view them.

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 317

SBI Growth

APRIL 22, 2013

Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. More robust grading models include segmenting A, B, C & D assignments to provide distinction of quality. Assess Demand Generation Best Practices.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. Enhanced content syndication segmentation options. Also, the company status updates are front and center with the ability to segment and target the audience that can view them.

Lead Generation 314

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 314

Zoominfo

JANUARY 16, 2025

We recently caught up with Josh Baez , senior demand generation manager at Netline , and Adam Depelteau , senior product marketing manager at ZoomInfo, for a breakdown of the latest trends and tactics for effectively leveraging intent data. The challenge?

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

SBI Growth

NOVEMBER 29, 2012

Begin by establishing a market segment for your focus. This may involve segmenting by company size, vertical, fast growth, etc. Step 5: Map Potential Demand Generation Opportunities. Download the Free Persona Ecosystem template by participating in the Make the Number Tour. Step 1: Identify the Market.

Exercises 310

Exercises Lead Rank Lead Scoring Marketing 310

SBI Growth

FEBRUARY 19, 2013

You need a segmentation plan and buyer access plan. Marketing needs to be running demand generation campaigns in advance so sales has leads. Root Cause — your company does not have a Sales Enablement Program. There is a best practice to get the sales force ready to sell the new product. How will the channel be enabled?

Promotion 310

Promotion Demand Generation Demand Generation Targets Intent 310

SBI Growth

OCTOBER 9, 2013

Target (Account Segmentation). Demand Generation efforts are focused on the best prospects and customers. Selling in the white space is becoming less effective each day. If you sell in the orange you will win more deals at better prices. Your Choice. 3 Steps to Develop a Sales Strategy to Sell the Orange. Who is your customer?

Sales Qualified Lead 297

Sales Qualified Lead Demand Generation Demand Generation Targets Margin 297

Zoominfo

NOVEMBER 1, 2024

ZoomInfo ZoomInfo Marketing is a powerful solution designed to revolutionize demand generation and account-based marketing strategies. The platform enables users to create precise audience segments using a combination of Account Intelligence, CRM and MAP data, intent signals, and technographics.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

The Pipeline

JANUARY 18, 2012

In the segment below we discussed the importance of “actioned information”, and its role in sales success. While this is just one segment, we’ll be posting others in the coming weeks. Demand Generation. We covered a number of topics relating to sales and success. Download the latest version here. Book Notice. Book Review.

Pipeline 253

Pipeline Cold Calling Compensation Hiring 253

SBI Growth

FEBRUARY 18, 2013

Take a hard look at how any of the factors above may have changed ideal segment and buyer understanding. They will be of a big help to those using buyer personas tactically for demand generation, content marketing, lead nurturing, and sales. What should you do? Here are a few steps you can take: Identify The Right Targets.

Buyer Persona 312

Buyer Persona Buyer Lead Nurturing Lead Rank 312

SBI Growth

APRIL 29, 2013

Marketing has plans to help with better Demand Generation and Lead Management. Tags are simple keywords you create which allow you to segment your connections. The SVP of Sales needs more new business. But the Sales Leader can’t wait. We’re already deep into the second quarter. Linkedin Tagging.

Hiring 276

Hiring Demand Generation Agencies LinkedIn Sales Qualified Lead 276

The Pipeline

AUGUST 10, 2011

This week we are running the first segment of that discussion(we will be running other segments over the coming weeks); here we specifically respond to the question of what sales people can do to shorten the sales cycle. Demand Generation. As always, we welcome your feedback, you can contact Michael or me. Book Notice.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

The Pipeline

AUGUST 24, 2011

Today’s segment is the first of two dealing with what the B2B rep can do to be better prepared to achieve consistent sales success. Demand Generation. A couple of weeks ago I posted the first in a series of conversations with Michael Bird, Chief Revenue Officer with NetProspex. Book Notice. Book Review. Business Acumen.

Pipeline 241

Pipeline Top of Funnel Hiring Cold Calling 241

DiscoverOrg Sales

FEBRUARY 13, 2019

Firmographic data is important at the top of the funnel – for determining fit, segmentation, and lead scoring: Marketing land. Building marketing segmentation. Because the programs Marketing creates must be scalable, the data points we marketers typically work with should be easier to categorize and create segments with.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

SBI Growth

SEPTEMBER 19, 2019

It’s coming up on the end of the third quarter and demand generation at the top of the funnel has been cooling off. As the leader of a marketing organization, you are getting pressure from the top to make changes.

Account Based Marketing 189

Account Based Marketing Top of Funnel Revenue Demand Generation 189

Zoominfo

AUGUST 13, 2018

In fact, consider these statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. 93% of companies who exceed lead and revenue goals report segmenting their database by persona.

Buyer Persona 165

Buyer Persona Ideal Customer Profile Buyer Lead Gen 165

The Pipeline

JUNE 15, 2011

For others, the Status Quo has come to represent a segment of the market that is not ready to buy, and therefore can/should be overlooked in favour of those potential buyers who have declared their intent. Demand Generation. This has become much more the case since the introduction of the marketing term Sales 2.0. Book Notice.

Pipeline 241

Pipeline Cold Calling Webinar Metrics Compensation 241

Emissary

NOVEMBER 17, 2021

For tech companies that specialize in cybersecurity for the financial services industry, the demand for the product is already there. Your demand generation strategy will help you position your company ahead of competitors and amplify your message to prospects. Demand Generation vs Lead Generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 52

Zoominfo

JUNE 15, 2022

With better profiles, demand generation teams can craft stronger advertising campaigns. For example, a better understanding of a specific market segment makes it easier to identify potential churn risks before they become a problem. Responsibilities As a demand-generation manager, Alonzo has a great deal of responsibility.

Ideal Customer Profile 130

Ideal Customer Profile Customer Marketing Demand Generation Agencies 130

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. 3 Quick Gifting Tips 1.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

DiscoverOrg Sales

APRIL 23, 2019

We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of Demand Generation, about their favorite tips for generating sales leads at trade shows and events. Nina Wooten, Director of Demand Generation. To generate leads at trade shows, you have to start strategizing in advance.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

The Pipeline

FEBRUARY 17, 2012

First, their view of, and approach to sales training ; second the alignment of their sales assets with clearly identifiable market segments. Demand Generation. Earlier this week, I posted on two related or intersecting topics sales leaders need to manage and improve. Book Notice. Book Review. Business Acumen. Buying Process.

Webinar Metrics 210

Webinar Metrics Pipeline Hiring Face-to-face 210

Zoominfo

MAY 9, 2021

Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Figure 2: An example of an audience segment with company attributes pulled in from ZoomInfo with WebSights and regular Google Analytics filters to drop into Google Ads. Conclusion: Use Data to Uncover Buyer Profiles.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Pointclear

JULY 10, 2012

So those companies capable of accurate segmentation, with savvy media strategies, on-target messaging and spot-on execution (including those companies that are clients of PointClear), can expect to stay ahead of the pack over the next six months. We publish this information quarterly and you can view the current Lead/GDP Chart anytime.

Lead Generation 150

Lead Generation PointClear Leads Marketing Qualified Lead 150

Pointclear

MAY 20, 2016

The mix should consist mostly of sales enablement, then demand generation, with less focus on awareness. Demand generation is typically the primary activity in the marketing mix, followed by enablement and then awareness. In this segment, organizations spend 25 to 40 percent of revenue on marketing.

Sales Qualified Lead 133

Sales Qualified Lead Marketing Demand Generation Demand Generation Targets 133