Zoominfo

JANUARY 16, 2025

We recently caught up with Josh Baez , senior demand generation manager at Netline , and Adam Depelteau , senior product marketing manager at ZoomInfo, for a breakdown of the latest trends and tactics for effectively leveraging intent data. The challenge?

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

SBI Growth

JANUARY 31, 2013

The CMO world of multiple channels, social media, content marketing, demand generation, and lead development extends the importance of messaging to a much broader scale. Pre-Internet, marketing communications is where messaging mattered most.

Buyer Persona 330

Buyer Persona Customer Demand Generation Agencies Scale 330

Zoominfo

DECEMBER 20, 2024

With ZoomInfo, companies can scale operations sustainably, improve account targeting, and achieve greater success in their sales and marketing efforts. By leveraging advanced lead-to-account matching and intelligent routing capabilities, LeanData helps companies maximize their demand generation efforts.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. Our customers are seeing incredible results, reporting a nearly 25% lift in pipeline since adopting Copilot.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

DiscoverOrg Sales

APRIL 12, 2017

In Account-Based Sales Development (ABSD), data quality is critical for scaling effectively. That’s how ABSD is scaled, in part—and it is critically dependent upon data quality. But unlike the perfect temperature of a steak, which is a matter of taste, data accuracy can be quantified objectively. Setting up the A/B data test.

Data 222

Data Gatekeeper ROI Scale 222

Zoominfo

NOVEMBER 18, 2024

ZoomInfo Sales enables teams to engage effectively, leveraging seamless CRM integration for streamlined workflows, while ZoomInfo Marketing equips demand generation and ABM teams with data-driven orchestration for targeted engagement.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

NOVEMBER 3, 2020

It takes planning and strategy to execute on such a large scale. Newly adopted campaigns enable the marketing team to generate even more MQLs and further scale Demo Day’s capabilities. It allows the marketing team to optimize their demand-generating campaigns. So, how do we do it? The Value of Preparation.

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Demand Generation Targets 246

Sales Hacker

SEPTEMBER 26, 2019

Prong #3: Building a Team to Scale. Once you’ve come to understand your team, the individuals who are a part of it, and what motivates them, you need to start thinking about how you’re going to scale without losing core values and standards. . RELATED: 4 Simple Hacks to Make Your Team More Accountable.

Scale 83

Scale Hiring Face-to-face Demand Generation Agencies 83

Hubspot Sales

SEPTEMBER 4, 2024

Spreadsheet CRMs are Difficult to Scale Spreadsheets might suffice for small teams with limited data but become a headache as your team grows and lead volumes increase. This prevents you from having to switch CRMs as you scale. Content Hub : Provides tools to create and manage content at scale. This concern is valid.

Lead Rank 105

Lead Rank Lead Scoring Hubspot Scale 105

Zoominfo

DECEMBER 2, 2019

But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. Test a variety of demand generation tactics. Account-Based Marketing – yeah, sounds great,” you’re thinking. Here’s the good news.

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. There are a host of ways that you can assign value to rank your leads, but the most common way to do it is on a 0-100 point scale. Assign Point Values.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Zoominfo

AUGUST 13, 2018

In fact, consider these statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. We hope you use it to create your own personas and scale your marketing efforts.

Buyer Persona 165

Buyer Persona Ideal Customer Profile Buyer Lead Gen 165

Crunchbase

DECEMBER 22, 2020

In a previous article, I talked about what often breaks in companies and sales organizations when scaling from Seed to Series A. You can circumvent these common mistakes by watching the three things that often break in companies scaling from Series A to B in the video below. Invest in an inbound engine. That’s it, my friends.

Demand Generation Agencies 126

Demand Generation Agencies Scale Hiring Company 126

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. 3 Quick Gifting Tips 1.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

DiscoverOrg Sales

FEBRUARY 13, 2019

Developing a targeted message at scale. There are a lot of different data point combinations that allow personalization at scale. By using a combination of multiple data points, you can speak more specifically to the value your solutions provide to individual prospects at scale. Job function and area of responsibility.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Zoominfo

NOVEMBER 14, 2023

We’re working together, versus marketing working for sales or sales working without marketing support,” says Maria Velasquez, director of demand generation. This feature helped the team break down barriers between sales and marketing and scale an effective growth engine.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Zoominfo

NOVEMBER 20, 2023

Without quality data, companies risk creating inconsistent and inaccurate results at a speed and scale that is nearly impossible for humans to control. We are experiencing a transformative shift with generative AI. How Do Marketers Use Generative AI? Hootsuite, for example, launched OwlyWriter to help create captions at scale.

Data 130

Data Lead Rank Scale Marketing 130

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Hiring, Scaling, and the Impact of Price’s Law He scaled Procore over 8.5 If you can’t delegate, you can’t scale. Interested to learn more, click here.

Hiring 120

Hiring Scale Lead Rank Lead Scoring 120

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. There are a host of ways that you can assign value to rank your leads, but the most common way to do it is on a 0-100 point scale. Assign Point Values.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As demand generation and ABM converge, it’s clear that B2B marketing is entering a new era of account-based GTM strategies.

Account Based Marketing 111

Account Based Marketing Account Lead Rank Demand Generation Targets 111

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. While it will look different for every marketer depending on their individual needs, functions, and goals, there are a few fundamentals every team should have in order to scale their business.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Sales Hacker

OCTOBER 18, 2024

Hello and welcome to The GTM Newslettr by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Examples of automating workflows to solve ongoing challenges: Everyone shared use cases they’re trying for sales account research and lead generation workflows.

Networking 108

Networking Real Estate Demand Generation Agencies Scale 108

Zoominfo

JUNE 15, 2022

With better profiles, demand generation teams can craft stronger advertising campaigns. Alonzo Bannister : Alonzo is a 41-year-old demand generation manager at a mid-market North American IT company. Responsibilities As a demand-generation manager, Alonzo has a great deal of responsibility.

Ideal Customer Profile 130

Ideal Customer Profile Customer Marketing Demand Generation Agencies 130

Zoominfo

AUGUST 12, 2021

Here’s how these three types of data compare based on accuracy, transparency, scale, and performance: It’s never enough for advertisers to use just one type of data. Gaps consistently lead to struggles sourcing high-quality, complete, B2B audience data at scale.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Zoominfo

AUGUST 12, 2021

Here’s how these three types of data compare based on accuracy, transparency, scale, and performance: It’s never enough for advertisers to use just one type of data. Gaps consistently lead to struggles sourcing high-quality, complete, B2B audience data at scale. Behavioral. See targeted audience data in action.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Zoominfo

MAY 9, 2021

The bottom line is simple: If inefficiencies scale, companies usually suffer. Like with any demand generation strategy , you need to parse the data to understand the following two elements: Buyer profiles : Whom do we want to do business with? Conclusion: Use Data to Uncover Buyer Profiles.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Hubspot Sales

NOVEMBER 21, 2018

Approver: Final approver who pushes the initiative on a larger scale (typically someone in the C-suite). With a high volume of sales, this model can be profitable and is fairly easy to build and scale as you hire more team members. Generate interest. Influencer: Convinces others the product is needed. Buyer: Owns the budget.

Paid Content 145

Paid Content Top of Funnel Lead Rank Webinar Metrics 145

Sales and Marketing Management

FEBRUARY 20, 2020

But sales teams may not be able to focus on finding qualified leads if they need to scale. After years of perfecting its outbound demand generation technique, Sapper Consulting developed REGIE, proprietary software that designs data-driven prospecting sequences in under three minutes. You can follow TJ on Twitter @tj_macke.

Sales Qualified Lead 149

Sales Qualified Lead Cold Calling Scale Top of Funnel 149

Zoominfo

MARCH 21, 2023

Solution: Automate account-based selling workflows at scale Help your sales team nail their messaging and reach pivotal decision-makers at your best-fit accounts using a sophisticated data intelligence platform that delivers dynamic, real-time data where you need it.

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

Hubspot Sales

SEPTEMBER 24, 2018

Recent research from The Aberdeen Group and Docurated indicate good salespeople today spend less than a third of their time selling, while increasingly more time is spent managing various administrative tasks surrounding sales and demand generation. Integrate and automate your playbook. Playbooks are powerful.

Strategy 143

Strategy Demand Generation Agencies Lead Rank Lead Scoring 143

Zoominfo

MAY 9, 2021

What kind of companies do we get traffic from, and how frequently?” – Ed Cavazos, Executive VP at Akorbi Conclusion: Use Data to Uncover Buyer Profiles The bottom line is simple: If inefficiencies scale, companies usually suffer. Buyer behavior: Who wants to do business with us?

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Sales Hacker

APRIL 29, 2021

With the advent of sales engagement platforms (SEPs) and other tools which make it easy to scale outbound sales communications, Rolodexes and spreadsheets are things of the past, with technology taking over many formerly manual steps. When they do this, you lose predictability, visibility, and the ability to scale what’s effective.

Outbound 117

Outbound Scale Hiring How To 117

Sales and Marketing Management

OCTOBER 29, 2018

Facebook Messenger, WhatsApp), businesses can apply conversational selling strategies at scale without spending an arm and a leg on hiring a large sales team, says Ling Wong, an independent consultant on content experience design, inbound strategies, transformative storytelling and copywriting. Video soars.

Top of Funnel 120

Top of Funnel Scale Hiring Demand Generation Targets 120

InsightSquared

JANUARY 29, 2018

Additionally, all agreed that for revenue ops to focus on identifying and scaling activities that will drive bottom-line growth, they must collaborate with their colleagues in marketing, customer and sales operations. The problem is that you need data that will tell you the entire story in order to optimize your business.

Sales Operations 109

Sales Operations Revenue Scale Demand Generation Agencies 109

Alice Heiman

OCTOBER 19, 2022

So many founders make it their goal to get out of the sales role as they scale. “I won the award for ‘Best Use of Martech for Demand Generation’ in 2022, was recognized as a Leader in ‘G2 Enterprise ABM Category’, and was named a ‘Cool Vendor for Marketing Technology’ by Gartner. Website: [link]. LinkedIn: [link].

SAP 127

SAP Hiring Scale Account Based Marketing 127

Sales Hacker

OCTOBER 15, 2020

It takes planning and strategy to execute on such a large scale. Newly adopted campaigns enable the marketing team to generate even more MQLs and further scale Demo Day’s capabilities. It allows the marketing team to optimize their demand-generating campaigns. So, how do we do it? The Value of Preparation.

Lead Rank 122

Lead Rank Marketing Qualified Lead Demand Generation Targets Sales Qualified Lead 122

Sales Hacker

OCTOBER 13, 2023

There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. When asked who is rethinking their go-to-market strategy, around 60% of the room had a hand raised in the air.

Conference 126

Conference Demand Generation Targets Account Based Marketing Scale 126