Babette Ten Haken

AUGUST 1, 2018

Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. She is a member of SME, ASQ, SHRM and the National Speakers Association. Depending on how deep storytelling goes within an organization, the most compelling customer success stories often are buried and undiscovered.

Customer 51

Customer Demand Generation Agencies Hiring Demand Generation Targets 51

Babette Ten Haken

JUNE 6, 2018

When we build a solid referral base, enhanced by social selling and demand generation activities, opportunities come our way. She is a member of SME, ASQ, SHRM and the National Speakers Association. When things start to sound too good to be true, that is my trigger to leverage my SOGOP Policy. is available on Amazon.

Policies 48

Policies Demand Generation Agencies SME Energy 48

Product Management University

MARCH 14, 2017

Without a portfolio strategist, the injury you’re most likely to sustain is an overabundance of disjointed one-off development projects to satisfy the next big sales opportunity or unhappy customer. The Protective Pad: Surrogate Users (SME, Product Owner, Business Analyst). The Body Part: Functional Product Design.

Sports 40

Sports Demand Generation Agencies SME Engineering 40

The ROI Guy

APRIL 21, 2010

Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. Did the Alinean Business Value Tools drive incremental sales, reduce sales cycles, increase deal size, generate more demand, and improve sales / consulting productivity as anticipated?

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 135

Hiring Ideal Customer Profile Top of Funnel Lead Rank 135

Tony Hughes

MARCH 13, 2018

It's being done right now in the field by a sales team near you [perhaps a competitor], it's remarkable and it's not for the faint of heart. Just reading Jonathan Farrington's statistic that, 'the average quota attainment in B2B sales is below 60%,' prompts me to lay out a blueprint on how to fix it. May the 'first in' win!

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63