The CMO’s Guide to Driving Impact in Year 1
SBI Growth
NOVEMBER 6, 2013
BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. Provides the sales team a blueprint so they can get into deals early enough to win them. These three buyer-centered tools work in concert together. The Buyer Process Map gives sales insights to get into a deal early.
Let's personalize your content