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Generate 25%+ of Sales Pipeline Opportunities from Marketing

SBI Growth

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales.

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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year’s SBI Q3 Tour- Make the Number: How your Peers are Allocating People, Money and Time in 2013 provides research-backed strategies, plans, approaches, and tools that are used by many of the best organizations in the world. Infrastructure Costs (Travel & Entertainment, Sales Technology, Recruiting/Sourcing).

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6 Ways to Improve Your B2B Sales Prospecting

Zoominfo

Although buyer personas are typically considered marketing territory, they’re also critical to the sales prospecting process. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.

B2B 212
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The 5 Must-Attend Sessions at #B2BMX Feb 19-21

SBI

Doesn’t mean Sales isn’t to be held accountable, but Marketing is better positioned to see the entire revenue landscape. I’ll be hosting a session to help attendees understand the SalesTech stack and how to incorporate and leverage sales technology into their strategy. What Sales Wants from Marketing.

Hoovers 139
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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Sales Pipeline Radio features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity, and conversion of sales pipelines in any industry. 3. Sales Influence—Why People Buy. Host, Chris Spurvey is an author and in the trenches entrepreneur and sales leader.

Hiring 269
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Riding the New Sales Waves with Roberto Beltran {Hey Salespeople Podcast}

SalesLoft

How does someone go from being ‘sales impaired’ to a sales technology evangelist? LinkedIn’s Roberto Beltran and Jeremey Donovan discuss AI’s use-case for salespeople, Roberto’s career path in Sales Development Operations, and how the profession has evolved. I would assume it includes both of those things.

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B2B Sales Prospecting Strategy: 6 Ways to Improve

Zoominfo

Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. 36% of companies have created shorter sales cycles using personas. 24% of companies gained more leads using buyer personas.

B2B 100