article thumbnail

Generate 25%+ of Sales Pipeline Opportunities from Marketing

SBI Growth

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales.

article thumbnail

How Giving Money to Your CMO Will Save Your 2013

SBI Growth

Start at the highest level and work your way down to make sure that both you and your CMO get to enjoy this success: Productivity Costs (Demand Generation, Lead Management, Training, Sales Ops). Infrastructure Costs (Travel & Entertainment, Sales Technology, Recruiting/Sourcing). Management Cost (People).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Ways to Improve Your B2B Sales Prospecting

Zoominfo

Although buyer personas are typically considered marketing territory, they’re also critical to the sales prospecting process. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.

B2B 212
article thumbnail

The 5 Must-Attend Sessions at #B2BMX Feb 19-21

SBI

Doesn’t mean Sales isn’t to be held accountable, but Marketing is better positioned to see the entire revenue landscape. I’ll be hosting a session to help attendees understand the SalesTech stack and how to incorporate and leverage sales technology into their strategy. What Sales Wants from Marketing.

Hoovers 139
article thumbnail

5 Strategies to Reverse Your Sales Productivity Problem

Hubspot Sales

, I’ve been directly involved in selling, managing, and leading salespeople, and providing advisory services to sales organizations. There are two trends that have persisted: The increased prominence and investment in sales technology and sales force automation.

Strategy 140
article thumbnail

The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What

Pointclear

Marketing and sales leadership can use the assessment to determine the stages of the buyer’s journey where prospects disengage and disappear. It is a deep dive into key areas of your process: Lead and demand generation. Marketing and sales technology. Data quality. Nurturing workflows. Content creation and usage.

Lead Rank 100
article thumbnail

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Sales Pipeline Radio features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity, and conversion of sales pipelines in any industry. 3. Sales Influence—Why People Buy. Host, Chris Spurvey is an author and in the trenches entrepreneur and sales leader.

Hiring 269