Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. No matter where the lead was sourced.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

SBI Growth

DECEMBER 12, 2013

H ow their teams should analyze Lead Sources is a major concern for marketing leaders. These metrics are good leading indicators but can be a death trap for optimization. Click-through rates, conversion rates, and cost per lead are commonly used as fine tuning points. Leads should be tracked to Opportunities and Wins.

Cost per Lead 282

Cost per Lead Sales Qualified Lead Ideal Customer Profile Marketing Qualified Lead 282

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? The Lead Generation Process.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

MARCH 13, 2025

But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. Intent data to prioritize high-value accounts and improve lead scoring. Automatic enrichment of data from high-intent prospects.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

SBI Growth

MARCH 5, 2013

When you ask why the number is getting missed: Sales tells you they aren’t getting enough leads from marketing. Marketing says sales can’t convert leads to orders. This will give you an objective view of your entire sales funnel. There are 3 sales productivity cycles you can use to spot issues.

Education 320

Education Top of Funnel Sales Qualified Lead Demand Generation 320

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

SBI Growth

MAY 28, 2013

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales.

Top of Funnel 325

Top of Funnel Pipeline Opportunity Demand Generation 325

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. No matter where the lead was sourced.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

SBI Growth

OCTOBER 19, 2012

Now is the time to double down on your LinkedIn Lead Generation efforts by engaging these new features: Endorsements. Each of these new features is focused to drive increased value through additional connection level content. This adds a level of relevancy to the content being served to potential leads.

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 317

SBI Growth

OCTOBER 19, 2012

Now is the time to double down on your LinkedIn Lead Generation efforts by engaging these new features: Endorsements. Each of these new features is focused to drive increased value through additional connection level content. This adds a level of relevancy to the content being served to potential leads. Showcase skills.

Lead Generation 314

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 314

SBI Growth

JANUARY 26, 2013

There are four fundamental steps to developing and executing your Year 1 marketing strategy: Develop a Lead Generation Strategy. Implement Demand Generation. Build Lead Gen Infrastructure. DEVELOP A LEAD GENERATION STRATEGY. There should be both demand generation and nurture campaigns.

Ideal Customer Profile 300

Ideal Customer Profile Demand Generation Agencies Promotion Demand Generation 300

SBI Growth

SEPTEMBER 18, 2012

As next year’s new plans take shape, the VP of Sales will be leaning on CMO's for more leads. What channel of Demand Generation can yield the highest return and sustained success? Getting the most out of SEO is low-hanging fruit to drive qualified leads into the top of the funnel. Natural Link Growth.

Top of Funnel 276

Top of Funnel Lead Rank Lead Scoring Funnel 276

Zoominfo

FEBRUARY 1, 2018

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation? That won’t change.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SBI Growth

APRIL 8, 2013

DEMAND GENERATION. You also need someone responsible for launching, measuring and optimizing all demand generation channels. What are the best demand generation levers to pull to stimulate inquiries? You can now track leads through the entire marketing & sales funnel. LEAD MANAGEMENT.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Demand Generation Targets 319

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And now, many of us use generative AI in our daily work.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Pointclear

JUNE 7, 2011

For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns. B2B lead generation is complex, and there is always work to be done. As a matter of fact, successful lead generation processes rarely run what we know as "campaigns."

Lead Generation 229

Lead Generation Campaigns Sales Qualified Lead Lead Rank 229

The Pipeline

APRIL 16, 2014

Join me on May 8th, 1:00 PM – 2:00 PM PDT , as along with the folks from Exponential Sales, we explore sales from the singular view of execution. The best sales organizations are those who excel at executing their sales process; from demand generation, to prospecting to closing and growing accounts.

Cold Calling 306

Cold Calling Webinar Metrics Fashion Sales Qualified Lead 306

Zoominfo

JANUARY 16, 2025

We recently caught up with Josh Baez , senior demand generation manager at Netline , and Adam Depelteau , senior product marketing manager at ZoomInfo, for a breakdown of the latest trends and tactics for effectively leveraging intent data. The challenge?

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

SBI Growth

NOVEMBER 6, 2013

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. Generates meetings with decision makers inside of your target prospects. Frees sales from day-to-day dependence on marketing for leads. How long is your honeymoon?

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

Zoominfo

JANUARY 5, 2023

At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Since these audiences update automatically, new leads are funneled directly into the appropriate tiered list and receive the offers most relevant to their stage in the buying journey.

Cost per Lead 130

Cost per Lead Demand Generation Targets Demand Generation Lead Rank 130

Pointclear

JANUARY 4, 2018

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). per gross lead).

Cost per Lead 170

Cost per Lead Sales Qualified Lead PointClear Lead Rank 170

Zoominfo

NOVEMBER 1, 2024

In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets. And account-based marketing software is what helps your team nail all three with perfection.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

The Pipeline

APRIL 5, 2013

Great questions make for worthwhile listening; crappy questions lead to… well you know. Or any other question of this sort, they develop a standard canned answer, which if not deflected by the seller, will lead to the same predictable outcome, no sale or discounted sale, I guess that’s the penalty for bad questions.

Demand Generation 272

Demand Generation Demand Generation Targets Sales Qualified Lead Penetration 272

SBI Growth

MAY 1, 2013

She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support. They are looking for help generating qualified leads. At this point sales sees no value in marketing and why would they? Demand Generation.

Outsourcing Services 296

Outsourcing Services Demand Generation Agencies Marketing Demand Generation 296

SBI Growth

SEPTEMBER 4, 2013

Like many marketing organizations, the sales organization doesn’t give you the time of day. Sales Qualified Lead (SQL) numbers were so low, they didn’t bother measuring it. Make your plan implementable, measurable, and sustainable: Clearly defining the demand generation program was just the beginning.

Hiring 303

Hiring Sales Qualified Lead Lead Rank Lead Scoring 303

SBI Growth

MAY 5, 2013

She has helped build the company with superb demand generation efforts. She has been trying to reduce her cost per lead, but have not been able to get below $360 per qualified lead. I reminded Kathy that she’s not focused enough on Lead Management. This is 54% more leads than traditional outbound leads.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

The Pipeline

MARCH 26, 2011

The Pipeline Renbor Sales Solutions Inc.s 7 Must-Have Lead Nurturing Recipes for B2B Marketers. Stored in Appointments , Attitude , Business Acumen , Lead Management , Marketing , Proactivity , Productivity , Sales 2.0 , e-book , execution. Download the latest version here. What’s in Your Pipeline? Tibor Shanto.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218

Zoominfo

MARCH 17, 2025

Sales Operations & Strategy Director Andy Ruffles and his team sought a solution that would streamline data ingestion, eliminate redundant administrative tasks, and equip RMs with comprehensive insights to prioritize high-value prospects. – Andy Ruffles, Sales Operations & Strategy Director at Capital One.

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

SBI Growth

JUNE 1, 2013

Yet the only one your CEO cares about is marketing leads that generate new revenue. Tracking new business generated from marketing leads presupposes several things: Demand Generation Strategy that fills the top of the funnel. They also track the investment and leads sourced from each channel.

Top of Funnel 296

Top of Funnel Buyer Persona Marketing Sales Qualified Lead 296

SBI Growth

JULY 7, 2013

A BPM provides the marketing team a blueprint for effective demand generation and lead management. BLUEPRINT FOR EFFECTIVE LEAD GENERATION. Buyer Process Maps produce a blueprint for effective Lead Generation. Lead nurturing and BPMs also go hand-in-hand. What does a Buying Process Do?

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

DiscoverOrg Sales

JUNE 8, 2017

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. This can be accomplished through programs such as email lead nurturing.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

Hubspot Sales

DECEMBER 16, 2021

Inbound sales is a modern sales methodology based on the fact that customers are more in charge of their buyer's journey than ever before and have quick and easy access to the information they need to decide on making a sale before ever speaking to a sales rep. What is demand generation? Image Source.

Lead Gen 130

Lead Gen Top of Funnel Sales Qualified Lead Demand Generation 130

Pointclear

JULY 21, 2011

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius Decisions and others finding that B2B buyers are self-educating and moving through as much as 70% of the sales funnel before connecting with sales. Complex internal buying landscapes.

Inbound 184

Inbound Outbound Sales Qualified Lead Decision Maker 184

SBI Growth

NOVEMBER 26, 2013

And with a new market, comes the need for qualified leads. Demand generation. Doug put his Sales Enablement Director in this position. Marketing would need to oversee the demand generation initiative. The Sales Ops team would be tasked with determining the Total Addressable Market.

Demand Generation 282

Demand Generation Demand Generation Targets Sales Operations Analysis 282