SBI Growth

MAY 28, 2013

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales. Today’s Status Quo.

Top of Funnel 325

Top of Funnel Pipeline Opportunity Demand Generation 325

SBI Growth

MAY 5, 2013

She has helped build the company with superb demand generation efforts. Aligning with Sales is as important as measuring ROI of Inbound. Inbound still proves the best ROI, Providing cheaper and higher converting leads. The survey found that 34% of the leads marketers generate come from inbound marketing sources.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

SBI Growth

DECEMBER 12, 2013

That''s where SBI''s demand generation programs benefit from ProForma Lead Source assessment tools. Demand Generation teams should focus on these metrics: Cost per qualified Sales Ready Lead. This provides a comprehensive view to drive an ROI equation. The Tale of Two Lead Sources. Lead Source 1 – Google Adwords.

Cost per Lead 282

Cost per Lead Sales Qualified Lead Ideal Customer Profile Leads 282

SBI Growth

DECEMBER 30, 2012

I created a ProForma and have the capability to track marketing ROI on my campaigns ? I successfully calculate an ROI on my Lead Generation program ? I am tracking the most important success metrics for lead generation ? I embraced an A/B testing culture in demand generation campaigns ?

Marketing 297

Marketing Face-to-face Buyer Persona Lead Rank 297

DiscoverOrg Sales

APRIL 12, 2017

The study was orchestrated by Intelemark, a leading B2B demand generation services provider with over 50 years of combined experience driving results through custom calling campaigns. Setting up the A/B data test.

Data 222

Data Scale Gatekeeper ROI 222

SBI Growth

JUNE 1, 2013

Her key objectives were: Generating demand at the top of the funnel & acquiring new customers. Justifying her marketing spend and showing an ROI on her initiatives. Yet the only one your CEO cares about is marketing leads that generate new revenue. We discussed her key objectives and biggest obstacle.

Top of Funnel 296

Top of Funnel Buyer Persona Marketing Sales Qualified Lead 296

SBI Growth

JANUARY 20, 2014

Even a small change in conversion effectiveness can change a failed campaign into a robust ROI. This happened with one of my demand generation clients. Every CMO is looking for ways to increase performance. Optimize campaigns at the offer level to increase campaign results. You can go head-to-head or try to outsmart them.

Campaigns 310

Campaigns Demand Generation Targets Demand Generation Outside Sales 310

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Pointclear

MAY 8, 2013

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development.

Quota 201

Quota Cost per Lead Marketing Salary 201

SBI Growth

JUNE 19, 2013

Be prepared to: Walk him through your demand generation activities. Outline your budget in detail and the expected ROI on marketing spend. Fill the top of the funnel. Deliver qualified leads to the field. Explain your mix of outbound and inbound. Describe your social media strategy.

Marketing 276

Marketing Top of Funnel Sales Qualified Lead Demand Generation Targets 276

SBI Growth

JULY 1, 2013

At the end of the business case you should be able to say: “Yes, I can afford this project because of the ROI in 2014.”. Here are a few examples of these types of projects: Building demand generation campaigns. Generating a custom sales process to stay up to speed with the massive changes in the buyer’s journey.

Salary 267

Salary Epiphany Top of Funnel Revelation 267

Pointclear

DECEMBER 8, 2011

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. ” In other words, it may be difficult to know your specific ROI but your ability to model and measure approximate if not 100% precise answers is getting better all the time.

ROI 178

ROI Demand Generation Agencies Salary Demand Generation Targets 178

SBI Growth

AUGUST 26, 2013

The building blocks of Marketing ROI have to be put in place with an understanding that perception of spend it half the battle. Demand Generation. The sales leader has difficulty seeing the marketing spend as prudent. Spend is seldom tied to the achievement of tangible revenue objectives. Disconnected Language.

Demand Generation Agencies 306

Demand Generation Agencies Advertising Advertising Top of Funnel 306

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

DiscoverOrg Sales

FEBRUARY 21, 2018

On-demand Webinar: How to Maximize Your Trade Show ROI. A little luck is necessary to live your best life, but it’s not the best way to achieve the ROI your boss is looking for. As DisoverOrg’s VP of Sales, I lead our popular Trade Show ROI webinar. BLOG] How to Use Sales Intelligence for Event Lead Generation.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

DiscoverOrg Sales

APRIL 23, 2019

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are an expensive way to generate leads, even if you don’t have a booth. Nina Wooten, Director of Demand Generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Increase Sales

MARCH 29, 2013

Analytical skills to understand and measure marketing ROI. Engagement talents from blogging to demand generation. Conversion skills and attitudes to enhance collaboration with both internal and external customers. Targeting knowledge and skills respective to the buying process as well as changing market trends.

Eloqua 151

Eloqua Hiring Marketing Small Business 151

Mereo

JUNE 24, 2021

The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics. The post Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI appeared first on Mereo.

Government 93

Government ROI Revenue Remedy 93

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

AUGUST 1, 2022

It’s an equation,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Because B2B sales cycles can stretch months or even years, you typically won’t see a return on investment (ROI) for a while. We’ve broken down these ABM-oriented metrics by leading indicators, funnel impact, and ROI. Example: $1.5

Account Based Marketing 130

Account Based Marketing Top of Funnel Lead Rank Ideal Customer Profile 130

Zoominfo

OCTOBER 18, 2022

But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized. Sales enablement Includes playbooks, ROI tools, and battle cards 4.

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

SBI

JANUARY 18, 2018

For other tips and tricks I recommend reading our B2B Demand Generation eBook. Nancy: How have companies determined the ROI of your solution? Matt: LeadGnome calculates ROI by using a company’s current database size, number of emails sent per month, and average sales price.

Penetration 114

Penetration Account ROI Demand Generation Agencies 114

The Pipeline

JANUARY 27, 2012

At this point you can decide if you can help them understand your pricing, where their will see an ROI , and make full use of all the impactful thing you uncovered during the Discovery stage. Demand Generation. In the end you still have the choice of re-establishing the value or moving on to the next prospect. Book Notice.

Pipeline 236

Pipeline Negotiation Lead Rank Lead Scoring 236

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Costs and ROI: Since we already had an ongoing BrightTalk subscription to host the webinars, we leveraged the platform by producing webinars weekly, at no additional cost to us.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Zoominfo

NOVEMBER 1, 2024

Enhanced Targeting Capabilities By focusing on specific accounts, businesses can ensure their marketing efforts are directed towards the most promising prospects, maximizing ROI. Measurable Results Account-based advertising software provides detailed analytics, allowing marketers to track performance and demonstrate clear ROI.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

The ROI Guy

JUNE 13, 2012

The programs guarantee your ROI , delivering a significant number of leads directly to your marketing automation platform (MAP) for proper nurturing and engagement. Contact sales@alinean.com immediately to learn more about our guaranteed Value Marketing ROI and leads program. million IT and business decision makers in North America.

Guarantee 65

Guarantee ROI Lead Rank Lead Scoring 65

Pointclear

JUNE 10, 2016

By being proactive when it comes to the 7 truths about sales and marketing that CEOs need to know, companies can go a long way toward achieving marketing ROI, and driving revenue results. CMOs are also tasked with growth and demand generation, while finding ways to deliver a cohesive story in a multi-channel environment.

Sales Qualified Lead 160

Sales Qualified Lead Marketing Face-to-face Inbound 160

Zoominfo

AUGUST 27, 2024

This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. The platform’s advanced analytics and reporting features provide valuable feedback on campaign performance, helping marketers continuously refine their strategies for better ROI.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

JUNE 15, 2022

With better profiles, demand generation teams can craft stronger advertising campaigns. Alonzo Bannister : Alonzo is a 41-year-old demand generation manager at a mid-market North American IT company. Responsibilities As a demand-generation manager, Alonzo has a great deal of responsibility.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

The Pipeline

AUGUST 16, 2011

Most solutions have a duration beyond one fiscal year, so when it comes to measuring ROI, ROE, it is important that they understand the full scope of the benefit. Demand Generation. Without that the effort and investment may not seem worthwhile, and it is usually the effort, not the money. What is the IMPACT over time?

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

Zoominfo

DECEMBER 20, 2021

If you’re one of those B2B marketers looking for leverage, here’s what you should know about conversational marketing and how it could enhance your demand generation strategy. ROI analytics: Get a high-level overview of chat performances, such as the conversion rates and pipeline created, in order to continuously optimize results.

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

SBI

OCTOBER 12, 2017

A 2016 Bizible and TOPO report featuring ABM Insights and Recommendations confirmed that, “ABM outperforms a traditional marketing approach across a number of categories, including sales and marketing alignment, overall customer LTV, contract value, close rate, and ROI.” How can you tell what is really going to work?

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

The ROI Guy

MARCH 24, 2014

According to Gartner, left unresolved, the Value Gap can place much of your marketing and demand generation activities at risk. Alinean Buyer Personas Buying Lifecycle Gartner IT Go to Market IT Sales Pisello ROI Value Gap Value Marketing Value Selling ValueStory'

Buyer Persona 104

Buyer Persona Demand Generation Agencies Decision Maker Demand Generation Targets 104

Zoominfo

NOVEMBER 18, 2024

ZoomInfo Sales enables teams to engage effectively, leveraging seamless CRM integration for streamlined workflows, while ZoomInfo Marketing equips demand generation and ABM teams with data-driven orchestration for targeted engagement. Opensend Opensend identifies anonymous visitors for retargeting through channels like email and ads.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130