Should Marketing Have a Sales Quota?
SBI Growth
AUGUST 8, 2012
Over the last 12 months we: Surveyed over 10,000 sales representatives. Surveyed over 4,500 sales managers. Reviewed over 5,000 documents from with some the world’s best B2B sales organizations. B2B companies are assigning their Marketing teams with lead quotas tied directly to a percentage of the corporate sales goal.
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