Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Technology : Sales intelligence platforms and buyer intent software. Company transformation. Build Loyalty.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MARCH 13, 2025

” – Jeremy Melius, Senior Director of Marketing Operations Xactly: Improving Account Scores and Increasing Opportunities Challenge: Xactly, a pioneer in intelligent revenue software, faced a conundrum: too many leads were from accounts outside the companys ideal customer profile (ICP), causing a drain on the sales teams valuable time.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? Sales Automation.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

The Pipeline

AUGUST 5, 2011

We at Software Advice typically focus on sales force automation software , but we decided to broaden our focuse and see what is available on mobile devices to match the needs of a mobile sales force. You can see her articles regularly on the Software Advice blog. Demand Generation. B2B Lead Generation Blog.

Pipeline 275

Pipeline Hiring Travel Twitter 275

Sales Hacker

OCTOBER 18, 2024

As Hayes Davis (Co-Founder & CEO of Gradient Works) emphasizes, the next wave of smarter software will be able to synthesize data more effectively, offering deeper insights by combining different pieces of information to infer context. Sustained success demands a strategic approach backed by powerful technology. Link to GPT.

Networking 107

Networking Real Estate Demand Generation Agencies Scale 107

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. That is, they’ve done their research. Lead management software can help you keep track of lead activity, and make sure that scoring is updated accordingly.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Sales and Marketing Management

FEBRUARY 20, 2020

SDRs can focus on discovering how best to connect with leads while automated software does the mundane work of identifying, contacting, and following up with prospects. Have SDRs focus on research. Empowering your SDRs with the right automated software can help them thoroughly research your buyers before reaching out.

Sales Qualified Lead 149

Sales Qualified Lead Cold Calling Scale Top of Funnel 149

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

The Pipeline

JANUARY 13, 2012

I had a call from Bob, a director of sales with software company. While he liked some of the ideas, he felt it would be difficult to follow some of the discipline proposed, because they “we’re a different type of company, and being public, puts additional demands on us, especially at month end and quarter end.”

Pipeline 224

Pipeline Cancellation Sales Cycle Cold Calling 224

Zoominfo

FEBRUARY 23, 2021

With more access to user reviews, analyst opinion, and industry research, decision makers are more informed than ever while navigating what is now known as the “ buyer’s journey.” Yet salespeople often find themselves having to spend a lot of time on non-selling activities such as research or data entry, and not enough on prospecting.

Prospecting 208

Prospecting Ideal Customer Profile Top of Funnel Strategy 208

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. That is, they’ve done their research. Lead management software can help you keep track of lead activity, and make sure that scoring is updated accordingly.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Director, Corporate Marketing at Act-On Software , a marketing automation provider. Paige Musto is Sr.

Marketing 192

Marketing eBook Social Media Trade Show 192

The Pipeline

OCTOBER 3, 2011

A variation on the familiar “oh no, it is not the hardware, it’s a software issue” ya right. Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. EDGE Selling.

Pipeline 227

Pipeline Customer Hiring Demand Generation Agencies 227

SBI

JULY 10, 2018

Traditional demand generation methods just aren’t cutting it anymore. Your marketing automation misses all the high-fit accounts who have performed hundreds of hours of research, but have spent zero time on your website. For many sales and marketing teams, discovering an in-month deal requires a whole lot of luck.

Intent Data 138

Intent Data Lead Rank Lead Scoring Closing 138

SBI

APRIL 17, 2013

Meagen Eisenberg , VP of Demand Generation at DocuSign described how she accelerates the pipeline with a content marketing and lead nurturing system. She was generous enough to share how she maps content to each stage in the buying cycle and what the leadflow looks like. Assign someone in your staff to conduct further research.

Top of Funnel 127

Top of Funnel Demand Generation Agencies InsideView Demand Generation 127

Zoominfo

JUNE 15, 2022

Remember, nobody buys business software for its own sake. People invest in business software to solve specific problems. With better profiles, demand generation teams can craft stronger advertising campaigns. Let’s take a look at an example ICP for a customer that sells B2B software.

Ideal Customer Profile 130

Ideal Customer Profile Customer Marketing Demand Generation Agencies 130

Mereo

FEBRUARY 14, 2019

JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

Demand Generation 44

Demand Generation Demand Generation Targets Lead Rank Sales Qualified Lead 44

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. Not so much.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Sales Hacker

FEBRUARY 28, 2018

Tyler Gregerson – Corporate Account Executive, Lucid Software. Ellie Twigger – Sales Development Specialist, Forrester Research. Dan Cook – SVP of Sales & Customer Success, Lucid Software. 5) Demand Gen Winners: DeAnn Poe – Vice President, Demand Generation, DiscoverOrg.

Infor 91

Infor Demand Generation Demand Generation Targets Sage 91

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Technology : Sales intelligence platforms and buyer intent software. Company transformation.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

MarketJoy

JULY 22, 2022

According to research by Vantage Point , 72% of sales managers hold sales pipeline review meetings with their sales reps several times per month. Demand Generation: B2B demand generation is a form of marketing that creates interest in a product or service. Lead Generation: .

Ideal Customer Profile 111

Ideal Customer Profile Pipeline Demand Generation Agencies Lead Generation 111

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. Not so much.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

The Pipeline

APRIL 15, 2011

Recent research by Demand Gen Report found that, “…58 percent of B2B marketers believe the role of a marketer ‘never ends’ even when the lead has been transitioned to sales…” Marketing automation helps marketers add value to buyer relationships even after those prospects have begun to interact with salespeople. Demand Generation.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. You may need content calendars, social listening tools, post scheduling software, and employee advocacy systems. This may include analytics, heat maps, keyword research, and content optimization tools.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

The Pipeline

JULY 29, 2011

As you grow your inbound strategies, follow one of the leading software and content providers in this small and medium business space, Hubspot. And the easier and more comprehensive your software, the better. Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Book Review. Business Acumen.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

Zoominfo

APRIL 27, 2022

Part of her account management involves actively scouring Scoops — a deal intelligence feature within ZoomInfo’s SalesOS software platform that offers bite-sized actionable insights about accounts, culled from ZoomInfo’s proprietary research. In another plot twist — because why would it be easy? —

Closing 100

Closing Demand Generation Agencies Demand Generation Demand Generation Targets 100

Hubspot Sales

FEBRUARY 21, 2025

Rather than reaching out to every potential lead that crossed my path, I developed a focused approach where I thoroughly researched and pursued only the companies I was genuinely excited to work with. I use LinkedIn Sales Navigator to filter companies by industry (software), size (51-200 employees), and regular content updates.

Ideal Customer Profile 59

Ideal Customer Profile Demand Generation Targets Top of Funnel Account 59

Zoominfo

SEPTEMBER 25, 2018

Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

Sales Hacker

OCTOBER 20, 2023

Knotch ’s research findings support this, confirming the plot twist reality that not all content is good for your brand. There are a multitude of ways to house the content once created, such as a shared Google Drive, Sharepoint, or softwares. The process Marketing content applied to sales use cases can fall flat and sound robotic.

Hiring 126

Hiring Marketing How To Intent Data 126

Sales Hacker

JULY 26, 2021

Step 1: Open Google calendar or comparable scheduling software. High-quality research and personalized outreach. High-value activities mark the difference between a sales team generating revenue or not. Step 2: Select the appropriate event. Step 3: Click on the Zoom link. That was three clicks to get into a business meeting.

Quota 131

Quota Outbound How To Cold Calling 131

Crunchbase

DECEMBER 13, 2021

Being prepared: This includes doing your research and understanding your buyer’s values and their pain points. A video conference works best if you have software for the job. When you’re choosing how you want to interact with your prospects online, do your research. Choose video and calling software that will work for your team.

Hiring 105

Hiring Face-to-face Demand Generation Agencies Video 105

Corporate Visions

SEPTEMBER 12, 2019

Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! Unfortunately for many demand generation professionals today, their inability to write a compelling, cohesive story is no exaggeration. More Quick Tips.

Direct Response 69

Direct Response Marketing Qualified Lead Lead Rank Demand Generation 69

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Director, Corporate Marketing at Act-On Software , a marketing automation provider. Paige Musto is Sr.

Marketing 120

Marketing eBook Social Media Trade Show 120

Pointclear

APRIL 18, 2012

My guest today for this third PowerViews interview is Trip Kucera, Senior Research Analyst at Aberdeen Group. Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Trip Kucera’s research at Aberdeen Group: Marketing Effectiveness & Strategy.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Zoominfo

MARCH 28, 2022

“Firmographic and demographic data are table stakes,” says Mitchell Hanson, director of demand generation at ZoomInfo. Referred to as intent data , this type of sales intelligence notifies you when accounts you care about are actively researching topics relevant to your business. That’s where intent data comes into play.”

Ideal Customer Profile 100

Ideal Customer Profile Tools Sales Tools Prospecting 100

Mereo

FEBRUARY 26, 2025

Throughout my career, I have led solution marketing teams for several large enterprise software providers and have developed a repeatable and successful method you can use to differentiate your offerings, supercharge sales enablement, and drive pipeline and revenue growth. Doing proper research is essential to make this work.

Marketing 36

Marketing How To Social Media Scale 36