SBI Growth

JANUARY 22, 2013

Few marketing teams of $100M+ companies are built for modern demand generation. Building World-class Lead Generation programs begins with assessing current state. This involves both demand generation best practices and Talent Management. Download the Demand Generation team assessment tool here.

Demand Generation 322

Demand Generation Demand Generation Targets Marketing Customer 322

SBI Growth

JANUARY 26, 2013

There are four fundamental steps to developing and executing your Year 1 marketing strategy: Develop a Lead Generation Strategy. Implement Demand Generation. DEVELOP A LEAD GENERATION STRATEGY. There should be both demand generation and nurture campaigns. IMPLEMENT DEMAND GENERATION.

Ideal Customer Profile 300

Ideal Customer Profile Demand Generation Agencies Promotion Demand Generation 300

SBI Growth

AUGUST 22, 2012

Guide your team to build reports to measure the effectiveness of your Content Marketing and Demand Generation campaigns at driving leads. Typically general analytics reports only credit the first or last sources the visitor clicked prior to converting. These foundations provide rich data input. Why do you care?

ROI 306

ROI Omniture Data Demand Generation 306

SBI Growth

MAY 28, 2013

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales. Today’s Status Quo.

Top of Funnel 325

Top of Funnel Pipeline Opportunity Demand Generation 325

SBI Growth

APRIL 22, 2013

One of the top reported problems plaguing sales forces is the lack of quality leads. Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. Your demand generation team may be high-fiving themselves for activity, not results. Assess Demand Generation Best Practices.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And now, many of us use generative AI in our daily work.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

SBI Growth

OCTOBER 24, 2012

That's where SBI's demand generation programs benefit from ProForma campaign measurement tools. The ProForma is used for Demand Generation campaign pre-planning. As the campaign is launched, the tool transitions to a reporting tool. Register for the Make the Number tour stop to gain access to CMO resources.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Demand Generation Targets 293

SBI Growth

MAY 1, 2013

Who would have thought years ago that the CMO would have IT reporting into him/her? She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Demand Generation. Her direct reports included: Strategic or Key Account Marketing. Demand Generation. Lead Management.

Outsourcing Services 296

Outsourcing Services Marketing Demand Generation Agencies Demand Generation 296

SBI Growth

NOVEMBER 6, 2013

CMO’s report a honeymoon period of six to twelve months before they ‘own’ the result. B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. First and foremost is your team’s ability to drive effective Demand Generation results. How long is your honeymoon?

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

SBI Growth

APRIL 22, 2013

One of the top reported problems plaguing sales forces is the lack of quality leads. Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. Your demand generation team may be high-fiving themselves for activity, not results. Assess Demand Generation Best Practices.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

Zoominfo

AUGUST 27, 2024

The platform’s advanced analytics and reporting features provide valuable feedback on campaign performance, helping marketers continuously refine their strategies for better ROI. Lead Forensics Lead Forensics is a B2B marketing solution that improves how businesses engage with their website visitors.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

SBI Growth

SEPTEMBER 18, 2012

What channel of Demand Generation can yield the highest return and sustained success? Today you are likely used to seeing activity reports with vast amounts of data that seems to point to success. Below is an example report reflecting the ideal B2B mix of branded vs. non-branded keywords. In Summary.

Top of Funnel 276

Top of Funnel Lead Rank Lead Scoring Funnel 276

SBI Growth

OCTOBER 5, 2013

Demand Generation - Deploy, launch, measure and optimize all relevant modes of Demand Generation to stimulate top-of-the-funnel activity and generate Inquiries. It also facilitates implementing a Marketing Reporting Framework or ‘ closed loop reporting ’. CALL TO ACTION: 2014 is fast approaching.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SBI Growth

MAY 5, 2013

She has helped build the company with superb demand generation efforts. I had recently read Hubspot’s newest release of the State of Inbound Marketing Report, and a key stat hit me. The report states, 50% of businesses consider their companies to be customer-centric. Kathy is the CMO of an emerging software company.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

SBI Growth

NOVEMBER 11, 2012

Demand Generation - Comprehensive View of Content Marketing. Lead Generation programs are fed by leads acquired through Demand Generation. But we’ve all seen the reports on slowly diminishing email response rates. Below is an example of an integrated campaign. Old style acquisition emailing is still working.

Direct Mail 319

Direct Mail Marketing Demand Generation Demand Generation Targets 319

SBI Growth

DECEMBER 12, 2013

CMO''s are often presented click metrics and reports from their team on how campaigns are optimized. That''s where SBI''s demand generation programs benefit from ProForma Lead Source assessment tools. Demand Generation teams should focus on these metrics: Cost per qualified Sales Ready Lead.

Cost per Lead 282

Cost per Lead Sales Qualified Lead Ideal Customer Profile Marketing Qualified Lead 282

SBI Growth

OCTOBER 14, 2013

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Sign-up to review SBI''s annual Sales & Marketing Research Report. It utilizes personnel from Sales, Marketing, Product Development and other parts of the organization.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

SBI Growth

JUNE 19, 2013

Be ready to report on all of it when asked. Be prepared to: Walk him through your demand generation activities. Be agile - Learn quickly from your mistakes and pivot when necessary. Implement Lead Management to nurture leads until sales-ready. Track the leads you send sales through to win or loss. I don’t recommend this option.

Marketing 276

Marketing Top of Funnel Sales Qualified Lead Demand Generation 276

Zoominfo

DECEMBER 20, 2024

By leveraging advanced lead-to-account matching and intelligent routing capabilities, LeanData helps companies maximize their demand generation efforts. Key Features: Email tracking Customizable email templates Salesforce integration Analytics and reporting features Multi-channel outreach capabilities Learn More about Yesware 9.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Sales and Marketing Management

NOVEMBER 11, 2020

Freeman Event Research reports that some are pushing boundaries and reimagining virtual events in useful, unusual, and offbeat ways. No longer are virtual events lesser-than: In many cases they’re actually more: More compelling. Jen Smith is vice president of marketing at MarketingProfs.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Zoominfo

NOVEMBER 1, 2024

ZoomInfo ZoomInfo Marketing is a powerful solution designed to revolutionize demand generation and account-based marketing strategies. Here’s what to consider when you’re looking to bring on an ABM advertising vendor. Top 10 Account-Based Marketing Platforms 1.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. Our customers are seeing incredible results, reporting a nearly 25% lift in pipeline since adopting Copilot.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

BrainShark

FEBRUARY 4, 2013

I’ve written a lot over the past few months about the growing popularity of online video marketing.

Demand Generation Targets 62

Demand Generation Targets Demand Generation Video Report 62

Zoominfo

NOVEMBER 18, 2024

ZoomInfo Sales enables teams to engage effectively, leveraging seamless CRM integration for streamlined workflows, while ZoomInfo Marketing equips demand generation and ABM teams with data-driven orchestration for targeted engagement.

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

SBI Growth

SEPTEMBER 19, 2019

It’s coming up on the end of the third quarter and demand generation at the top of the funnel has been cooling off. As the leader of a marketing organization, you are getting pressure from the top to make changes.

Account Based Marketing 189

Account Based Marketing Top of Funnel Revenue Demand Generation 189

SBI Growth

DECEMBER 6, 2012

Generate leads for your team through effective Demand Generation. In a preview of the 2013 Content Marketing Benchmark Report by Joe Pulizzi of the Content Marketing Institute , only 36% of businesses believed their content marketing is effective. They can’t have your sense of urgency or your passion for your customers.

Demand Generation Agencies 267

Demand Generation Agencies Marketing Hiring Demand Generation 267

Pipeliner

NOVEMBER 1, 2019

10 Reasons Why a B2B Lead Generation Department Should Report to Marketing and Not to Sales. As a consultant, I regularly advise that appointment setting Lead Generation Departments report to Marketing and not to Sales. The post 10 Reasons Why B2B Lead Gen Should Report to Marketing appeared first on SalesPOP!

Lead Gen 75

Lead Gen Report Lead Scoring Lead Rank 75

BrainShark

NOVEMBER 3, 2014

As the year winds down, B2Bs are starting to t

Demand Generation Targets 62

Demand Generation Targets Demand Generation Report B2B 62

The Pipeline

APRIL 27, 2011

Reviewing a pipeline report may not be your idea of fun, but effective sales meetings are well-planned, well-executed, and full of information highly relevant to making reps better and both extracting & sharing information that can help the entire organization accelerate sales, customer and revenue growth. Demand Generation.

Sales Meeting 251

Sales Meeting Pipeline Meeting Hiring 251

The Pipeline

SEPTEMBER 25, 2012

Last week I had the opportunity to participate in The Globe and Mail’s Report on Business’ Small Business interview series on Google+ Hangout. Hanging Out with @GlobeSmallBiz : How to develop a Winning Sales strategy.

Strategy 266

Strategy Small Business Small Business How To 266

Hubspot Sales

SEPTEMBER 4, 2024

Dedicated CRMs Drive Higher Productivity Gains A CRM lets you automate repetitive day-to-day tasks, such as lead assignment, task reminders, data enrichment, and reporting. Automatically generate reports based on various metrics and KPIs. Lead assignment. Task reminders. Data enrichment. The result?

Lead Scoring 105

Lead Scoring Lead Rank Hubspot Scale 105

Zoominfo

AUGUST 13, 2018

In fact, consider these statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. 93% of companies who exceed lead and revenue goals report segmenting their database by persona.

Buyer Persona 165

Buyer Persona Ideal Customer Profile Buyer Lead Gen 165

Pointclear

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue.

Demand Generation Agencies 219

Demand Generation Agencies Top of Funnel Lead Rank How To 219

Sales Hacker

SEPTEMBER 14, 2021

Who sales development should report to (spoiler: it’s marketing). Who should sales development report to? [15:20]. We talk about the history of marketing, who sales development should report to, all of it. Who Should Sales Development Report To? [15:20]. This is the constant debate, where SDR should report to.

Report 106

Report Marketing Demand Generation Agencies Hiring 106

Sales and Marketing Management

OCTOBER 23, 2017

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. New ways of reporting KPIs or motivating teams to achieve them. In the Expand phase, think about training and adoption.

Marketing 192

Marketing eBook Social Media Trade Show 192

Zoominfo

FEBRUARY 1, 2018

81% of businesses report that their blog is important or critical in generating leads ( source ). B2B companies that blog generate 67% more leads than companies that don’t ( source ). For more information about B2B lead generation, check out the following articles: 4 Ways to Reset Your Lead Generation Program.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243