Zoominfo
NOVEMBER 1, 2018
B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?
Zoominfo
NOVEMBER 1, 2018
B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?
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Zoominfo
NOVEMBER 14, 2023
NetSPI is a digital security company, offering a comprehensive suite of solutions that stimulate real-world, sophisticated attacks, prioritize critical vulnerabilities, and provide actionable, contextual remediation guidance.
Mereo
JUNE 24, 2021
The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics. Monitor and measure your progress against goals, tracking key metrics and doing remediation as needed.
SBI
SEPTEMBER 13, 2018
Fortunately, increasing live interactions – whether virtual or in-person – has an easy remedy, and for many, it starts with the scheduling of an appointment. Given the findings of TimeTrade’s recent buyer experience survey, sellers would be wise to adopt a hybrid engagement approach that blends both digital-only and human interactions.
eGrabber
NOVEMBER 20, 2019
The marketing/demand generation/lead generation teams are the ones that feed the sales pipeline with a steady flow of potential sales leads. But studies reveal that marketing teams are unable to generate sufficient sales leads to keep the salespeople busy. However, successful salespeople have a remedy for this.
Pointclear
AUGUST 18, 2015
Building a lead-to-revenue process that results in real revenue transformation requires more than temporary remedies. It is a deep dive into key areas of your process: Lead and demand generation. Did you hit your sales goals? If you did, have you been able to sustain performance? Data quality. Nurturing workflows.
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