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Should Marketing Have a Sales Quota?

SBI Growth

Marketing, do you have a sales quota tied to Lead Generation ? B2B companies are assigning their Marketing teams with lead quotas tied directly to a percentage of the corporate sales goal. In the past, leads could be generated and then handed off to sales. Assign your team a quota. If not, you will soon.

Quota 276
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Surviving the Late Release of Your New Quota

SBI Growth

Last year you got your 2013 quota in mid-February. Everyone wants to know the quota from corporate before Day 1 of the Year. Yet most companies actually ‘issue’ their sales quota sometime in the first quarter. Turn to the Fill the Gap Quota Guide to be prepared. This year think about how you can assign the extra quota.

Quota 296
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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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3 Ways to Create a More Precise, Efficient Global Demand Generation Strategy

Zoominfo

At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Before we switched to our MarketingOS, we were using several different software tools to launch a single campaign,” Hanson says. Find out how today.

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10 Causes of High Sales Rep Turnover - Which One Is Yours?

SBI Growth

Included is a tool that helps pinpoint your root cause of turnover. $25 Unfortunately, many marketing organizations confuse demand generation with providing leads. This is usually coupled with increased quotas year after year. Click here for a tool that lists 10 potential root causes of high Sales Rep turnover.

Hiring 326
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Do CEOs Need ‘Doers’ or ‘Strategists’ Leading Marketing?

SBI Growth

They help create sales enablement tools, sales value prop messing, demos and presentation decks to ensure the success of your sales team. Wants a quota that ties them to the results of their efforts. Pipeline Creation – Demonstrated results from Demand Generation, Inbound Marketing & Content Marketing campaigns.

Lead Rank 331