Pointclear

APRIL 18, 2012

Video Marketing - A Surprising Trend. Click to start video at this point —Asked about what marketing trend he’s found surprising in the last year, Trip immediately mentions the focus on and investment in video-based marketing. He adds that this is part of a larger, content-driven marketing trend that includes rich media.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The Lead Generation Process. What is a Lead? Lead Scoring.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Hubspot Sales

NOVEMBER 12, 2024

Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause. Let's see what they had to say!

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

The Pipeline

APRIL 17, 2013

Most sales people I speak to, be they traditional sellers, social sellers, or other, tell me something along the lines of “get me in front of the right prospect, and I will close them”; and they probably will. Those that do, are your switch hitters, they can deliver revenue in by succeeding in both cases, prospecting and selling.

Demand Generation Agencies 296

Demand Generation Agencies Top of Funnel Territories Demand Generation 296

SBI Growth

JANUARY 4, 2013

Lead Generation involvement is an accepted reality. Equally important is marketing’s role going across three crucial dimensions: Content Marketing is essential to connecting with a prospect early in the buying process. Demand Generation campaigns are executed to insert influence into the buying process.

Marketing 297

Marketing Buyer Persona Demand Generation Targets Demand Generation 297

Zoominfo

SEPTEMBER 11, 2020

What your sales rep is really saying is that many of their prospects and customers are out-of-office (OOO) — more so than any other time of the year. If the trend was materially higher in July and August, maybe the “dog days of summer” excuse would sit better with me. across our demand generation campaigns.

Demand Generation 189

Demand Generation Demand Generation Targets Sports Trends 189

Zoominfo

DECEMBER 20, 2019

Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!”. Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. For our prospects, an example might be ‘summer slump.’ Seasonality.

B2B 243

B2B Hubspot Marketo Account Based Marketing 243

The Pipeline

OCTOBER 31, 2011

Recently I have seen a trend that has warmed my heart a wee bit, companies who are actually creating sales libraries for their sales teams. The trend I am seeing at a number of companies goes beyond that. Demand Generation. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog.

Pipeline 253

Pipeline Top of Funnel Hiring Real Estate 253

The Pipeline

AUGUST 8, 2011

Last week I wrote about the follies of having a shorter sales cycle , beyond the points highlighted, I think it raises another trend in sales these days. Demand Generation. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog. What’s in Your Pipeline? Tibor Shanto. Book Notice.

ACT 244

ACT Pipeline Top of Funnel Hiring 244

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Get answers to these questions about lead gen — and so much more!

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

FEBRUARY 1, 2018

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

The Pipeline

APRIL 27, 2011

This can be an overview of new research, feedback from a recent customer briefing, review of new market trends or analyst data, or even a quick presentation or interview (live or recorded) with an actual customer. Demand Generation. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog.

Sales Meeting 251

Sales Meeting Pipeline Meeting Hiring 251

Emissary

NOVEMBER 17, 2021

For tech companies that specialize in cybersecurity for the financial services industry, the demand for the product is already there. Your demand generation strategy will help you position your company ahead of competitors and amplify your message to prospects. Demand Generation vs Lead Generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation Targets Strategy 52

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Zoominfo

AUGUST 31, 2020

Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns. Other key data includes accurate contact information for top prospects and buying signals from potential customers interested in a product. Follow our go-to-market series.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

DiscoverOrg Sales

AUGUST 28, 2018

Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!”. Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. For our prospects, an example might be ‘summer slump.’ Seasonality.

B2B 89

B2B Hubspot Marketo Account Based Marketing 89

The Pipeline

AUGUST 16, 2011

This is why the “let’s wait” school fails; they see a prospect “at rest” and respond leaving it “at rest”; sure doesn’t take long for nothing to happen, that’s not selling. Having done the above work, I know that many sales leaders are looking for more prospects, more new revenue opportunities.

Pipeline 267

Pipeline Lead Scoring Lead Rank Sales Qualified Lead 267

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship.

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

The Pipeline

AUGUST 26, 2011

Her company’s sales training had focused on helping customers find emerging markets, gaps in an industry’s solutions to challenges and areas where IT should be entering in order to take advantage of the latest and most sustainable trends. Demand Generation. Prospecting. 3 R’s of Prospecting Success.

Pipeline 227

Pipeline Top of Funnel Hiring Webinar Metrics 227

The Pipeline

DECEMBER 12, 2011

The other two, allow you to spot changing trends and help you avoid the tunnel vision created when you look only at the wins. Demand Generation. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication.

Pipeline 225

Pipeline Hiring Top of Funnel Lead Rank 225

Zoominfo

MAY 9, 2021

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

The Pipeline

SEPTEMBER 30, 2011

Note the ways you can make your staff, customers, prospects, and other business associates aware of each of your strengths. Spot Trends. Recognize trends, changes, marketing mistakes, etc. A new trend that is different from your product or service is a terrific opportunity to present something new to your customers.

Small Business 253

Small Business Small Business Pipeline Marketing 253

Zoominfo

SEPTEMBER 25, 2018

Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Predictable Prospecting. This podcast boasts sales prospecting strategies and tactics brought to you by Steve Kloyda, The Prospecting Expert.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. With better profiles, demand generation teams can craft stronger advertising campaigns. Marketers can attract and retain prospective customers more effectively.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Hubspot Sales

SEPTEMBER 24, 2018

There are two trends that have persisted: The increased prominence and investment in sales technology and sales force automation. Using those manufacturing lessons as inspiration, we’ve been working with sales and marketing teams to reverse this trend. For more than 30 years (yikes!), Integrate and automate your playbook.

Strategy 143

Strategy Demand Generation Agencies Lead Rank Lead Scoring 143

Sales and Marketing Management

OCTOBER 29, 2018

Author: Paul Nolan A new year means a new calendar, and new trends to incorporate into your go-to-market strategy. The following ideas about important marketing trends conjure up a Tom Peters quote: “Test fast, fail fast, adjust fast.”. Forecasting, it is said, is the art of saying what will happen, and then explaining why it didn’t.

Top of Funnel 120

Top of Funnel Scale Hiring Demand Generation 120

Zoominfo

MAY 9, 2021

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making.

Data 130

Data Scale Lead Rank Marketing 130

Zoominfo

APRIL 20, 2022

Alison Rouse, VP of analytics at CS2 Marketing, also sees the shift as part of a broader trend toward more complicated deals. For example, if a prospect downloads a whitepaper and six months later sales runs an outbound motion to re-engage them — who gets the credit? So, what metrics should marketers report on ? Everyone’s happy.”

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Zoominfo

SEPTEMBER 11, 2020

What your sales rep is really saying is that many of their prospects and customers are out-of-office (OOO) — more so than any other time of the year. If the trend was materially higher in July and August, maybe the “dog days of summer” excuse would sit better with me. across our demand generation campaigns.

Demand Generation 100

Demand Generation Demand Generation Targets Sports Trends 100

Pointclear

JUNE 10, 2016

Not only do marketers need to keep up with the growing marketing technology landscape, but they also need to rapidly respond to changing trends. CMOs are also tasked with growth and demand generation, while finding ways to deliver a cohesive story in a multi-channel environment. How engaged is your CEO in these 7 truths?

Sales Qualified Lead 160

Sales Qualified Lead Marketing Face-to-face Inbound 160

DiscoverOrg Sales

AUGUST 28, 2018

Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!”. Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. For our prospects, an example might be ‘summer slump.’ Seasonality.

B2B 120

B2B Hubspot Marketo Account Based Marketing 120

Zoominfo

DECEMBER 20, 2019

And while this post centers around sales prospecting, these best practices can be adapted for networking, internship, and general cold email subject lines. Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!” Let’s get into it.

B2B 130

B2B Hubspot Marketo Account Based Marketing 130

Corporate Visions

SEPTEMBER 12, 2019

Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! Unfortunately for many demand generation professionals today, their inability to write a compelling, cohesive story is no exaggeration.

Direct Response 69

Direct Response Marketing Qualified Lead Lead Rank Demand Generation 69

A Sales Guy

FEBRUARY 1, 2014

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term.

Inside Sales 118

Inside Sales Sales Qualified Lead Marketing Lead Qualification 118

The ROI Guy

AUGUST 12, 2015

Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. Unfortunately, the majority of this content spend is currently wasted.

Demand Generation Agencies 88

Demand Generation Agencies Demand Generation Targets Demand Generation Survey 88

Seismic - Sales Effectiveness

MAY 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. Marketing must agree to move beyond demand generation content and build content designed to be used in the sales process. Like demand generation, content won’t be successful without alignment. Sound familiar?

Marketing 90

Marketing Demand Generation Agencies Lead Scoring Lead Rank 90