Product Management University

MARCH 14, 2017

The Protective Pad: Surrogate Users (SME, Product Owner, Business Analyst). When missing, expect your sales force to have a noticeable limp since the primary purpose of solutions marketing is sales enablement and quality demand generation. The Body Part: Functional Product Design. The Body Part: Product Demos.

Sports 40

Sports Demand Generation Agencies SME Engineering 40

The ROI Guy

APRIL 21, 2010

Without personalized and quantified value proof points delivered via on-line interactive benchmarking, assessment, ROI and TCO tools, it is difficult to meet demand generation goals – attracting and capturing qualified prospects, and accelerating the sales cycle.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Tony Hughes

MARCH 13, 2018

Interview one hundred clients and prospects about the challenges they face in the sector where your solutions [be they product or services] are most relevant. Understand each others' pain and come to the center with insight generation which leads to demand generation rather than reactive servicing of demand.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Sales Hacker

OCTOBER 7, 2021

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Your sales process and making it easy for prospects to buy makes a huge difference and can beat out a “better” product on paper.

Hiring 135

Hiring Ideal Customer Profile Top of Funnel Lead Rank 135