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The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Demand Gen = Sales + Marketing.

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The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Using a content grader tool like this one below (Free to our readers) will focus your team on producing continuous great content.

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The Ultimate Cheat Sheet for Campaign Offers

SBI Growth

Click metrics are presented by the marketing team without much dialogue about the Offer. Creative Briefs are written and creative presentations are pitched. In this example, the downloadable tool includes valuable intellectual property. CMO’s can use the tool to drive increased performance. But that’s not enough.

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. These three buyer-centered tools work in concert together. First and foremost is your team’s ability to drive effective Demand Generation results. At the six month milestone, present your team’s assessment to the CEO.

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The Traps of ‘optimizing’ by Lead Source

SBI Growth

CMO''s are often presented click metrics and reports from their team on how campaigns are optimized. That''s where SBI''s demand generation programs benefit from ProForma Lead Source assessment tools. Demand Generation teams should focus on these metrics: Cost per qualified Sales Ready Lead.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. By attending, you will get a copy of our Content Grader Tool + dozens more tools free. A 3rd party will never know the customer like your internal team.