Remove Demand Generation Remove Presentation Remove Tools
article thumbnail

The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Demand Gen = Sales + Marketing.

article thumbnail

The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Using a content grader tool like this one below (Free to our readers) will focus your team on producing continuous great content.

article thumbnail

The Ultimate Cheat Sheet for Campaign Offers

SBI Growth

Click metrics are presented by the marketing team without much dialogue about the Offer. Creative Briefs are written and creative presentations are pitched. In this example, the downloadable tool includes valuable intellectual property. CMO’s can use the tool to drive increased performance. But that’s not enough.

Campaigns 310
article thumbnail

The CMO’s Guide to Driving Impact in Year 1

SBI Growth

BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. These three buyer-centered tools work in concert together. First and foremost is your team’s ability to drive effective Demand Generation results. At the six month milestone, present your team’s assessment to the CEO.

article thumbnail

Do CEOs Need ‘Doers’ or ‘Strategists’ Leading Marketing?

SBI Growth

They help create sales enablement tools, sales value prop messing, demos and presentation decks to ensure the success of your sales team. Pipeline Creation – Demonstrated results from Demand Generation, Inbound Marketing & Content Marketing campaigns. They look at the sales VP as their customer. How To Spot A ‘Doer’.

Lead Rank 331
article thumbnail

Marketing Credibility Starts with Sales Kick-off

SBI Growth

Gone are the days of marketing’s participation limited to a marketing ‘timeslot’ presentation. This free tool helps you prepare by indentifying possible gaps and points of validation. Sacrificial Lamb – When marketing is behind on deliverables a sacrificial underling is sent to present at quarterly QBR's. The Old Way.

Marketing 297