Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 130

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And now, many of us use generative AI in our daily work.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

SBI Growth

NOVEMBER 26, 2013

Demand generation. Doug and his SVP would work in collaboration to ensure positive outcomes. Doug put his Sales Enablement Director in this position. Marketing would need to oversee the demand generation initiative. Level of Risk: What could cause us to stumble, or completely fail? Talent management.

Demand Generation 282

Demand Generation Demand Generation Targets Sales Operations Analysis 282

SBI Growth

AUGUST 8, 2012

Determining Total Deals Required from Demand Generation. Marketing gets a quota and needs to determine how many new deals are required from Demand Generation. Are there dollars that can be shifted to areas that will generate more leads? use the Demand Generation Tool and the Lead Generation Calculator ).

Quota 276

Quota Demand Generation Agencies Marketing Demand Generation 276

Hubspot Sales

NOVEMBER 12, 2024

This approach positions you as a valuable resource rather than just another salesperson. This method doesn't just rekindle communication — it builds trust and positions you as a partner invested in their success.” Send a personalized breakup email. Send a personalized video message.

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

SBI Growth

JANUARY 31, 2013

The CMO world of multiple channels, social media, content marketing, demand generation, and lead development extends the importance of messaging to a much broader scale. Alternatively, is your purpose to generate a call to action such as a free trial, subscription, or a purchase ? Have a purpose or multiple purposes.

Buyer Persona 330

Buyer Persona Customer Demand Generation Agencies Scale 330

SBI Growth

NOVEMBER 6, 2013

Focus on wins that positively impact the ability of the sales force to Make the Number. In year one, this is the lowest hanging fruit to generate momentum. First and foremost is your team’s ability to drive effective Demand Generation results. It also propels the team forward by focusing the staff on impact assignments.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

SBI Growth

DECEMBER 19, 2013

For example, you may recognize that you have a massive demand generation problem. Will it strengthen your position in the market? How about employee engagement and ancillary considerations – could the initiative positively affect these areas? Probability of Success. Possible Return. Will it take too long?

How To 303

How To Incentive Incentives Demand Generation 303

SBI Growth

JANUARY 20, 2014

This has major implications depending on the campaign activity and your relative position. This happened with one of my demand generation clients. When encountering a competitor with a similar offer you have to develop a strategy. You can go head-to-head or try to outsmart them.

Campaigns 310

Campaigns Demand Generation Demand Generation Targets Outside Sales 310

SBI Growth

OCTOBER 30, 2012

Wants to meet with the head of sales before agreeing to the position to ensure they can partner effectively. Pipeline Creation – Demonstrated results from Demand Generation, Inbound Marketing & Content Marketing campaigns. Provides examples of including sales reps in campaign development.

Lead Rank 331

Lead Rank Lead Scoring Hiring Leads 331

SBI Growth

MARCH 4, 2013

Profile issues: Does the profile for this Rep position include expected accountabilities AND required competencies? Unfortunately, many marketing organizations confuse demand generation with providing leads. Do you have a commitment to respond to all candidates within a certain time period? They lack a lead nurturing program.

Outsourcing Services 326

Outsourcing Services Hiring Lead Nurturing Demand Generation 326

Zoominfo

JANUARY 16, 2025

We recently caught up with Josh Baez , senior demand generation manager at Netline , and Adam Depelteau , senior product marketing manager at ZoomInfo, for a breakdown of the latest trends and tactics for effectively leveraging intent data. The challenge? Success in intent-driven marketing isnt about collecting data.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

SBI Growth

JULY 1, 2013

This will create open positions you can fill with ‘A’ level talent. Are you brainstorming big picture sales improvement projects that will position your 2014 success? Here are a few examples of these types of projects: Building demand generation campaigns. 2) Rethink Sales Team Head Count. If so, consider removing them.

Salary 267

Salary Epiphany Top of Funnel Revelation 267

SBI Growth

FEBRUARY 19, 2013

Marketing needs to be running demand generation campaigns in advance so sales has leads. Solving these big problems can help position you for the next step. There is a best practice to get the sales force ready to sell the new product. You need a segmentation plan and buyer access plan. How will the channel be enabled?

Promotion 310

Promotion Demand Generation Demand Generation Targets Intent 310

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

The Pipeline

APRIL 17, 2013

As in most similar scenarios, the hunter was always in a better position to earn more. As the competition heated up, and costs had to be cut to maintain operating margins, the two teams were collapsed into one that handled both product lines, there was still a clear line between hunting and development of accounts. What’s in Your Pipeline?

Demand Generation Agencies 296

Demand Generation Agencies Top of Funnel Territories Demand Generation 296

SBI Growth

MAY 5, 2013

She has helped build the company with superb demand generation efforts. For those tactics marketers effectively track, inbound delivers on its ROI promise: 41% of marketers confirm inbound produces measurable ROI, and a staggering 82% of marketers who blog see positive ROI for their inbound marketing.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

SBI Growth

JANUARY 4, 2013

These approaches can relegate marketing to a lackey position. Demand Generation campaigns are executed to insert influence into the buying process. Sacrificial Lamb – When marketing is behind on deliverables a sacrificial underling is sent to present at quarterly QBR's. There is a better way.

Marketing 297

Marketing Buyer Persona Demand Generation Demand Generation Targets 297

SBI Growth

SEPTEMBER 4, 2013

Make your plan implementable, measurable, and sustainable: Clearly defining the demand generation program was just the beginning. The message should be focused on key points of differentiation from competitive positioning. The combination of BPMs and personas provides AMX with the right framework for targeted messaging.

Hiring 303

Hiring Sales Qualified Lead Lead Rank Lead Scoring 303

The SalesPro Leader

OCTOBER 6, 2023

One of these specialized positions is the demand generation manager. But exactly what exactly is a demand generation manager? The article, What Does a Demand Generation Manager Do? Marketing is a broad field that requires a lot of different specializations. And what value do they provide a company?

Demand Generation 52

Demand Generation Demand Generation Targets Exact Lead Rank 52

Pointclear

MAY 8, 2013

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development.

Quota 201

Quota Cost per Lead Marketing Salary 201

Emissary

NOVEMBER 17, 2021

For tech companies that specialize in cybersecurity for the financial services industry, the demand for the product is already there. Your demand generation strategy will help you position your company ahead of competitors and amplify your message to prospects. Demand Generation vs Lead Generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 52

SBI Growth

APRIL 29, 2013

Marketing has plans to help with better Demand Generation and Lead Management. Bucket” them any way you like – by position, industry, company, even geography. The SVP of Sales needs more new business. But the Sales Leader can’t wait. We’re already deep into the second quarter. Linkedin Tagging. Do it yourself, now.

Hiring 276

Hiring Demand Generation Agencies LinkedIn Sales Qualified Lead 276

SBI Growth

AUGUST 26, 2013

Marketing needs access to sales subject matter experts to position content. Demand Generation. Social Selling. Sales requires social templates, nurture posts and quality content. Marketing benefits from sales collaboration in building a consistent brand message (vs. disjointed messaging/branding).

Demand Generation Agencies 306

Demand Generation Agencies Advertising Advertising Top of Funnel 306

SBI

JANUARY 14, 2014

In a recent article on Forbes, “You’re Doing It Wrong: Demand Generation,” Patrick Spenner, Managing Director at CEB’s Marketing & Communications Practice , makes a strong argument for why this approach is taking B2B marketers in the wrong direction. Get first-mover advantage and position yourself to win the deal.

Demand Generation 126

Demand Generation Demand Generation Targets Marketing Qualified Lead Top of Funnel 126

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Increase Sales

JULY 13, 2012

Boring content is the #1 reason for ineffective demand generation (translation no qualified sales leads) at 37% closely followed by lack of alignment at at 31%. Or, right now cut your marketing by 50% and redirect it where you will know it will give you a positive return on investment.

B2B 139

B2B Demand Generation Agencies Marketing Demand Generation 139

Pointclear

MAY 5, 2011

RPM is being positioned in a similar way: a strategy, an application, analytics, and integration that bring together demand generation, marketing automation, lead nurturing, and lead management to measure, manage, and drive top line revenue growth.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation 150

Pointclear

FEBRUARY 12, 2013

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development.

Trade Show 154

Trade Show Webinar Metrics Demand Generation Demand Generation Targets 154

SBI Growth

NOVEMBER 26, 2019

Much has been written in recent months about the demise of the CMO position. While such a drastic assertion is great for grabbing business headlines, the reality is, as usual, decidedly more nuanced. As the marketing function has evolved over the.

Positioning 262

Positioning Marketing Demand Generation Demand Generation Targets 262

The Pipeline

AUGUST 26, 2011

Sandra had been helping Ian position IT for the future. Ian dug into the financial statements to find out how he could position his department to align with these interests. Demand Generation. Last week Ian brought in all of the division managers and gave us his vision. Ian told us about Sandra the Super Sales Rep.

Pipeline 227

Pipeline Top of Funnel Hiring Cold Calling 227

SBI Growth

AUGUST 31, 2012

To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). If we hadn’t validated how buyers think and would respond, which we found out they wouldn’t positively, it would have been $3 million disappearing in a black hole.”.

Buyer Persona 282

Buyer Persona Buyer Analytics Research 282

The Pipeline

JULY 4, 2011

What they care about is the age old “What’s in it for me (my company)” So stick to that, what have others in their role or position, accomplished using your offering? You might or might not be in the position of having to eventually call up and ask for that first sale. Demand Generation. Book Notice.

Cold Calling 256

Cold Calling Pipeline Hiring Twitter 256

Pointclear

JULY 21, 2011

See an earlier blog on the chief executive of a large utility who finally responded positively on the 42 nd touch and later signed off on a $1 billion deal for one of our customers. To put this another way, imagine you’re sitting in front of your demand generation dashboard and reflecting on your marketing strategy.

Inbound 184

Inbound Outbound Sales Qualified Lead Decision Maker 184

The Pipeline

FEBRUARY 29, 2012

Focus on the buyer’s objectives, and “demo” how you can address them positively. Demand Generation. You also need to have JavaScript enabled in your browser. Next Steps. Use the demo to “Close” not to open. Agree in advance on expectations and how they will be measured. Tibor Shanto. Book Notice.

Pipeline 212

Pipeline Hiring Cold Calling Top of Funnel 212