The Pipeline

MAY 13, 2011

He focuses on b2b sales marketing across the entire funnel from demand generation to overall marketing to sales process and organization. PointClear PD. PointClear PD. Demand Generation. Sales Tool. RT @BizSugar Reports of the Death of the Salesperson Are Greatly Exaggerated [link]. May 16th, 2011.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

Pointclear

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. But all is not lost.

Demand Generation Agencies 219

Demand Generation Agencies Lead Rank Top of Funnel How To 219

Pointclear

MAY 20, 2016

The mix should consist mostly of sales enablement, then demand generation, with less focus on awareness. Demand generation is typically the primary activity in the marketing mix, followed by enablement and then awareness. Tier 2: Inside Commercial Accounts. Tier 3: SMB/Channel Accounts.

Sales Qualified Lead 133

Sales Qualified Lead Marketing Demand Generation Targets Demand Generation 133

Pointclear

DECEMBER 8, 2011

Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. Chris originally published this post on November 14, 2011, and it is republished here with his permission.

ROI 178

ROI Demand Generation Agencies Salary Demand Generation Targets 178

Pointclear

AUGUST 23, 2012

Alignment Shifting to Jointly Developing Impactful Messages, Tools and Assets. Click to start video at this point — Tim sees two primary focal points for marketing and sales alignment: the lead generation/demand generation element and the content/sales enablement piece. I think I’m OK.’

Demand Generation Agencies 124

Demand Generation Agencies Prospecting Demand Generation Targets Demand Generation 124

Pointclear

JUNE 10, 2016

Why not use all the tools in your toolbox? CMOs are also tasked with growth and demand generation, while finding ways to deliver a cohesive story in a multi-channel environment. If you send leads too soon, Sales will discard them, so you must nurture them until they fit your ULD.”. Drive revenue from all sources.

Sales Qualified Lead 160

Sales Qualified Lead Marketing Face-to-face Inbound 160

Pointclear

APRIL 18, 2012

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. The Impact of Mobile.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157