Delicious Sales

MAY 2, 2012

Prospecting (4539). Demand Generation (181). So many prospects and clients to kill, so little time. But don’t worry; salespeople all over the world are doing their damnedest to kill as many prospects and clients as possible every day. Topics Major Topics. Sales (12918). Marketing (6398). Training (4995).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

Crunchbase

FEBRUARY 10, 2023

Instead of thinking, “I’m going to market to every business,” pivot to, “I’m going to market to this very specific subset of companies because they fit my ideal customer profile.” Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data. Otherwise, it’s easy to assume a program is failing.

Ideal Customer Profile 59

Ideal Customer Profile Account Based Marketing Account Revenue 59

Mereo

NOVEMBER 15, 2023

1) TRANSITIONING FROM A FOCUS ON THE DEAL TO REVENUE If your organization is in the midst of pivoting from a focus on closing the deal (transaction) to ongoing revenue for the full client lifecycle, your go-to-market organizational approach will need to pivot too. Here are five key drivers we think you should pay attention to.

Lead Rank 41

Lead Rank Marketing Commission Retention 41

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

The ROI Guy

SEPTEMBER 13, 2011

For the case where the white paper already exists: The quantitative content usually requires a small model be built in order to support converting a static average TCO savings or benefit assessment presentation in a traditional white paper, into a dynamic / personalized calculation unique to the prospect.

Ideal Customer Profile 40

Ideal Customer Profile Pivotal Case Study Customer 40

Mereo

APRIL 20, 2023

If the market is clearly in a downswing, executives can make necessary expense cuts while also making well-calculated investments that offer a competitive advantage and / or faster ramp once the economic climate pivots. Refine Marketing and Prospecting Activities (Consideration and Action) Should marketing activities be more targeted?

Top of Funnel 36

Top of Funnel Funnel Positioning Marketing 36

Gong.io

APRIL 10, 2018

Now that you know your numbers, including the required 40 opportunities, get your forecast from demand generation. The true pros know how many hours worth of prospecting it takes them to generate one opportunity. Marketing-Sourced vs. Sales-Sourced Pipeline. Is it 30 per rep, per quarter? It will vary per rep.

Call-back 54

Call-back Hiring Top of Funnel Engineering 54

Gong.io

APRIL 10, 2018

Now that you know your numbers, including the required 40 opportunities, get your forecast from demand generation. The true pros know how many hours worth of prospecting it takes them to generate one opportunity. Marketing-Sourced vs. Sales-Sourced Pipeline. Is it 30 per rep, per quarter? It will vary per rep.

Call-back 48

Call-back Hiring Top of Funnel Engineering 48

OnePageCRM

MARCH 2, 2017

Lead intelligence relates to the mapping of a prospect’s journey based on their behaviour. Demand generation – Top of funnel, content marketing, social publishing. Tailoring content to the individual funnel stages, ensures that sales reps have access to the right materials when liaising with prospects.

Top of Funnel 48

Top of Funnel Lead Rank Marketing Qualified Lead Lead Scoring 48

Highspot

FEBRUARY 29, 2024

Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product. Sales Development Rep (SDR) Responsibilities: Focus on outbound prospecting and lead generation. Ensures consistent messaging across all touchpoints.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Product Management University

SEPTEMBER 3, 2024

Marketing/Product Marketing Capacity Imagine marketing and product marketing trying to uniquely position each product for each market and executing awareness and demand generation activities for that many products and markets. Every product plays a pivotal role in the market strategy. Sales Execution On to sales.

Strategy 52

Strategy Segment Engineering Forecasting 52

Hubspot Sales

FEBRUARY 21, 2025

Sales Navigator allows me to quickly filter for prospects that align with my ICP, saving time and ensuring Im only reaching out to companies with a high likelihood of conversion. Getting noticed means showing up where your prospects spend their time. Every interaction a prospect has with your content or company tells a story.

Ideal Customer Profile 59

Ideal Customer Profile Demand Generation Targets Top of Funnel Account 59

Sales Hacker

JUNE 16, 2022

Q: How can you know it’s time to take measures against recession, such as pivot toward deal efficiency? It’s about listening — mostly to customers, prospects, and partners — and managing what you measure. Your prospects may share that they’re pausing on projects or vendor meetings. Invest in training.

Cost per Lead 113

Cost per Lead Demand Generation Agencies Lead Scoring Lead Rank 113

Sales Hacker

OCTOBER 21, 2019

Lastly, never underestimate the power of building a rapport with your prospects and customers. Senior Director, Demand Generation at Unitrends. When I’m prospecting and doing admin work, I gotta have a few great tunes to keep me pumped up! People say that phone calls are dead, especially in prospecting.

Hiring 99

Hiring Top of Funnel Lead Rank Call-back 99

The ROI Guy

NOVEMBER 29, 2010

And this is but one of several traditional and on-line channels that are proactively providing information on a daily basis to prospects. Pivot points to customize the content could include customization by stage in buying cycle, specific pain points, specific opportunities and needs, and competitive considerations.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Vengreso

JANUARY 27, 2025

Account based prospecting has emerged as a potent strategy, enabling businesses to focus their resources on high-value accounts and drive conversion rates. A dedicated sales team is essential for account based prospecting. A key element of successful account based prospecting is understanding and targeting specific buyer personas.

Ideal Customer Profile 72

Ideal Customer Profile Top of Funnel Account Demand Generation Targets 72

Sales Hacker

NOVEMBER 8, 2024

For B2B SaaS companies, building a base of advocates – customers who champion your brand can be a pivotal go-to-market advantage. Engaging customers as advocates informs your roadmap, strengthens your brand, and accelerates decision-making among new prospects. The first 30 days are critical for establishing a foundation of trust.

Loyalty 113

Loyalty Customer Face-to-face Scale 113