Zoominfo
FEBRUARY 24, 2025
In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And now, many of us use generative AI in our daily work.
Zoominfo
MAY 11, 2021
With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast.
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Zoominfo
MAY 11, 2021
With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast.
Sales Hacker
OCTOBER 7, 2021
She earned a bachelor’s degree in Economics from Ramapo College of New Jersey and a master’s in jurisprudence (MSJ) specializing in pharmaceutical and medical device law and compliance from Seton Hall University School of Law. What is one a-ha moment you’ve had in your sales career? Enthusiasm.
The Pipeline
OCTOBER 21, 2011
I started out life playing in punk rock and rock bands, but took a job as a chemist working in pharmaceuticals. Demand Generation. What follows is that interview with Peter, Author of “Punk Rock People Management” and “Sex, Leadership and Rock’n’Roll”. What in your background led you to write Punk Rock People Management?
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