Outbound Calculator: What’s Your SDR Quota Sweet Spot?
Zoominfo
DECEMBER 6, 2022
The frequency of touches will be determined by the length of your sales cadence, and vice versa. For example, if you’re a new business trying to penetrate a market that has little knowledge of you and your solution, the sequence might need to be longer than one for an established business with a great deal of brand awareness.
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